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Pedro Porto Alegre

Pedro Porto Alegre

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Mar 19

Oatly Was the Future of Milk. Now What?

The category has already won trial. The next battle is becoming the default.

Oatly Was the Future of Milk. Now What?

Pedro Porto Alegre

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Jan 21

How United Sodas Can Win the Soda 2.0 Moment (Before It Gets Outshouted)

What brand-tracking reveals about Soda 2.0, and why United Sodas’ biggest challenge isn’t product, it’s memory.

How United Sodas Can Win the Soda 2.0 Moment (Before It Gets Outshouted)

Pedro Porto Alegre

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Nov 8, 2025

The Great Recalibration: Why Marketers Are Finally Getting Serious About Effectiveness Again

A call to arms for every marketing department entering 2026 to stop confusing motion for progress, metrics for meaning, and efficiency for…

The Great Recalibration: Why Marketers Are Finally Getting Serious About Effectiveness Again

Pedro Porto Alegre

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Oct 16, 2025

Unlocking The Ordinary’s Next Growth Wave

After redefining skincare with transparency and simplicity, The Ordinary stands at an inflection point. The opportunity ahead isn’t just to…

Unlocking The Ordinary’s Next Growth Wave

Pedro Porto Alegre

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Sep 19, 2025

Warby Parker’s Unfinished Business In Canada

Despite having built an exceptional customer experience, the eyewear player must tackle physical availability and awareness to win Canadian…

Warby Parker’s Unfinished Business In Canada

Pedro Porto Alegre

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Aug 26, 2025

Can We Stop Talking About Apple and Nike, Already?

Why Challenger Brands Are Playing a Different Game

Can We Stop Talking About Apple and Nike, Already?

Pedro Porto Alegre

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Jul 9, 2025

How Advertising Affects Consumers, Brands, and Business

What we know about marketing communications and what it can and cannot do.

How Advertising Affects Consumers, Brands, and Business

Pedro Porto Alegre

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Jun 22, 2025

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

How Retailers Can Stack The Deck In Their Favour

Pedro Porto Alegre

·

Dec 10, 2024

The Power of Culture In Advertising

Every brand’s dream is to make it into the stream of culture. Once a subculture picks up on your brand and connects with it, that’s when…

The Power of Culture In Advertising

Pedro Porto Alegre

·

Dec 3, 2024

Problem-Finders Are Just As Valuable As Problem-Solvers

Solving a problem is only half of the equation; finding the right problems to solve is just as important and arguably just as challenging.

Problem-Finders Are Just As Valuable As Problem-Solvers

Pedro Porto Alegre

Pedro Porto Alegre

VP of Strategy @ CULT. Not your “growth hacks marketing guru”. Follow for nuanced thoughts on strategy, creativity & advertising.

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