Peter Alderson·Feb 3, 2016TV App Discoverability, or Lack ThereofApp discoverability has been a challenge for many years now in the mobile ecosystem. But without tools like app install ad units, deep…
Peter Alderson·Jan 8, 2016How to Create the NFL’s Most Valuable TeamWe won’t be discussing a potentially undervalued player or coach, nor stadium subsidies or team relocations. To create the most valuable…
Peter Alderson·Dec 31, 2015The YouTube #Hashtag is Eating Your Lunch33M subscribers — that’s how many people subscribe to YouTube’s #News channel. Identified by the # symbol at the beginning of the channel…
Peter Alderson·Dec 16, 2015Why TV Apps Will Outnumber Mobile AppsEarlier this year, Tim Cook proclaimed that the future of television is apps. What most people don’t realize is that the total number of…
Peter Alderson·Jul 23, 2015A Brief History of Programmatic BuyingFor anyone new to the industry, programmatic media buying can seem a little chaotic. While I won’t argue with that view, it helps to…
