InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Aug 15, 2021How can electric scooters in India ride their way to success?India has always had a fond relationship with two-wheelers. Just when we thought that India has moved on from being a scooter country to a…
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Oct 24, 2020Sony’s IPL vs Star’s IPL — who understands brand IPL better?Take a look at how IPL has been marketed, why do 2 stark versions of its perception exists and, why does it even need to be advertised?A response icon1A response icon1
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Sep 1, 2020What is so horribly wrong but terrifyingly right about White Hat Jr. marketing?Not too long ago, White Hat Jr. a live online coding platform for kids scripted a dream exit for itself. Byju’s, which is the poster boy…A response icon6A response icon6
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·May 25, 2020Ads of Lockdown and the need for going back to basicsIt is now a known fact, that the pandemic has severely hit a lot of industries. The collateral damage of this situation has been the…
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Feb 23, 2020From a flavourful pack of chips to an interesting pack of smiles.The 90’s kids of today in India, will remember the 2 iconic brands that ruled the potato chips market at that time. One was with the…
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Mar 30, 2019How Indian internet business are selling loyalty to customersChanging face of customer loyalty programs in India, moving beyond miles and points. Why was it needed and who’s driving the change?
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Sep 2, 2018Tata Nano — Beyond the obvious : Why did people not want the people’s car?The Wikipedia page of Tata Nano reads “2008–2018”. The company recently announced that in August 2018 only 1 unit of Tata Nano was produced…
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·May 20, 2018Why Saregama’s Carvaan became a success in the age of Gaana & Saavn?A first look at Saregama’s Carvaan and you would be filled with doubt as to why a veteran music company would launch a product that is…A response icon1A response icon1
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Jan 2, 2018Best marketing campaigns of 2017 — IndiaIn 2017, we discussed many new trends that emerged in marketing in India. We debated the need of brands posting regularly on Facebook and…A response icon1A response icon1
InHook, Line and Clincher - Marketing blog from IndiabyPrateek Malpani·Dec 25, 2017Whatsapp for business is actually good for consumersMarketers over the world have always wondered how and when will Whatsapp open its platform for them to reach out to consumers.
