InANTENNAbyRameez Tase·Sep 18, 2020Mulan Opening Weekend: How did it impact Disney+?Mulan, released on September 4, was the first-of-its-kind in terms of release strategy: not only were users required to Subscribe to…
InANTENNAbyRameez Tase·Sep 12, 2020NFL 2020 Season Kickoff: Will CBS All Access repeat last season’s success?The 2020 NFL Season kicked off yesterday with a matchup between the Houston Texans and the Kansas City Chiefs. While this game wasn’t…
InANTENNAbyRameez Tase·Aug 11, 2020Disney+, Hamilton, and the Future of the Feature FilmThe data in this story was originally featured by Rich Greenfield and Brandon Ross from LightShed Partners on August 10, 2020.
Rameez Tase·Jul 28, 2020One Year Into Building ANTENNA: A Look Backwards & ForwardsThis post is a public version of ANTENNA’s internal strategy; we have only sparingly omitted details. I’ve often found that the “startup…
InANTENNAbyRameez Tase·Jul 21, 2020Quibi Trial Conversion Rates vs. the Streaming MarketOur data shows that Quibi’s Trial Conversion Rate on the bulk of it’s 90-day free Trials was 27%. That’s more than 3X initial reports from…
InANTENNAbyRameez Tase·Jul 10, 2020The *Real* Impact of Hamilton for Disney+Disney+ made a splash when it announced that it would suspend its 7-day free Trial ahead of its July 3 release of Hamilton. A few days…
InANTENNAbyRameez Tase·Jul 8, 2020The case of the “Winback”This post originally appeared in Eric Peckham’s ‘Monetizing Media’ newsletter on July 3, 2020.
InANTENNAbyRameez Tase·Jul 1, 2020Between the SVOD boom and the pay-TV bust: how have virtual MVPDs fared through COVID-19?Record pay-TV cord cutting
InANTENNAbyRameez Tase·Jun 8, 2020Loyalty becomes a “sticking point” in a competitive streaming environmentMuch of the coverage on streaming services focuses on total Subscriber growth. Often, total Subscribers is the only publicly available…
InANTENNAbyRameez Tase·May 11, 2020Premium Entertainment Streaming Services during COVID-19Streaming usage has seen a massive increase in the face of COVID-19 and the accompanying shelter-in-place orders across the globe — even…
