Reed Hansen·May 1, 2017Why Are Personas Critical for Today’s Sales Teams?Personas have been a fundamental part of the marketing discipline in many organizations, but sales professionals are leaving money on the…
Reed Hansen·Feb 13, 2017B2B Buyers Are Way Ahead of B2B SellersThe B2B buyer’s journey has drastically changed with the evolution of digital platforms and B2B sellers need to adapt their selling process…
Reed Hansen·Jan 3, 2017How using an outside digital agency changes mobile product developmentWhen a CIO or CMO greenlights the development of a new digital product like a mobile app or a website, there are many decisions for the…
Reed Hansen·Sep 1, 2016Don’t Ignore UX for Your Sales TeamRemember that your tools, data and process are only as good as their usability to salespeople
InPunchkick InteractivebyReed Hansen·Aug 18, 2016Why new digital marketing hires should make UX their top priorityUnderstanding the impact that great UX design can have will help new digital marketing hires be successful in a new role
InPunchkick InteractivebyReed Hansen·Aug 4, 2016How to Find the Best Mobile App Company for Your Next Digital ProductYou have the near-impossible assignment. You have been tasked with finding an agency to build a new digital product or redesign a flailing…
