Rembrandt Huliselan·Sep 8, 2022How to build a business case for operational cost reduction in your packaging artwork processThe challenge of operational cost reduction Operational cost reduction is a major focus for many businesses. In the packaging artwork…
Rembrandt Huliselan·Aug 16, 2022The process each brand owner needs to re-think once in a whileDefining the artwork approval process The artwork approval process entails the steps required to review every graphical asset within a…
Rembrandt Huliselan·Jan 24, 2022Brand owners’ nightmare: mislabelingIt’s been over a year and a half since I’ve been introduced to the wonderful world of packaging. As an educated marketeer, it is a daily…