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Ricardo Arias-Nath

Ricardo Arias-Nath

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Feb 8, 2017

The Brand Turned Upside Down — 3 Marketing Takeaways from Hamilton

If you are reading these lines it is very likely that just like me, you have been throbbed by the artistic genius of Lin-Manuel Miranda’s…

Ricardo Arias-Nath

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Jan 26, 2016

A formula for succesful storytelling in a world of social content distribution (and 10 examples…

It is the Holy Grail for marketers, what makes social content stick and sharable?

A formula for succesful storytelling in a world of social content distribution (and 10 examples…

Ricardo Arias-Nath

Ricardo Arias-Nath

I like to live between the unstable equilibrium of idealism and pragmatism. I like to invent, change and manage things. Currently leading Marketing @ PepsiCo

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