Writer exploring small shifts that create big results. • Expanded Blog: fulcrum.blog • Products: ko-fi.com/afulcrum • gumroad.com/afulcrum

Consultant -- Applied Game Design. "The Gamification Professor." Clients include Click Therapeutics, Sidekick Health, and The World Bank.

Designer / developer in Copenhagen. Interested in the nature of user/tool co-adaptation and how intelligent tools can empower creative people.

product & tech obsessed. lover of behavior change. vc @firstmark. former cpo @shutterstock and @weightwatchers.

I do not publish on Medium any longer. You can find my latest writings here: www.preethikasireddy.com