Medium

Sarah Wittman

Sarah Wittman

·

Nov 15, 2021

“Slow and Steady” won’t win the race — but it is still a good life strategy

One of the lies many of us were told as children was that slow and steady would win the race. But this often isn’t true.

“Slow and Steady” won’t win the race — but it is still a good life strategy

Sarah Wittman

·

Jun 4, 2020

No measurement without meaning

It’s important that we don’t mistake the outcome of our activities for their purpose or their value to the team.

No measurement without meaning

Sarah Wittman

·

Feb 13, 2020

Research isn’t here to help you avoid vulnerability

In the design process, research sometimes acts as a forcing function, making the team articulate and check their assumptions, helping them…

In

Rat's Nest

by

Sarah Wittman

·

Jan 16, 2019

Want high quality results? Try a high fidelity prototype

Have you ever wondered why your product team wants to do yet another round of prototype testing? You’re confident in the results, but they…

Want high quality results? Try a high fidelity prototype

In

UX Collective

by

Sarah Wittman

·

Dec 18, 2018

The curse of the convert: designing better Design Research

You know the person, the one who is so excited about their thing, and they want to tell you ALL ABOUT IT. And they want you to start doing…

The curse of the convert: designing better Design Research

In

Rat's Nest

by

Sarah Wittman

·

Dec 14, 2018

The Curse of the Convert: Designing Better Design Research

You know the person, the one who is so excited about their thing, and they want to tell you ALL ABOUT IT. And they want you to start doing…

The Curse of the Convert: Designing Better Design Research

In

Rat's Nest

by

Sarah Wittman

·

Apr 21, 2018

Forget Research Insights, You Need Research that Incites

I’m sure you’ve heard this. You might even have said it. “This study needs to give us actionable insights.” Researchers get it.

Forget Research Insights, You Need Research that Incites

In

Rat's Nest

by

Sarah Wittman

·

Apr 9, 2018

To innovate, or to iterate? An innovator’s dilemma.

Innovation is risky. Whether you’re iterating on a great product or investing in a new one, the right path isn’t always an easy choice.

To innovate, or to iterate? An innovator’s dilemma.

In

Rat's Nest

by

Sarah Wittman

·

Feb 21, 2018

Are Your KPIs Hurting Your Business?

When you suspect your KPIs are throwing your team off course, it’s time for some serious “ground truthing.”

Are Your KPIs Hurting Your Business?

Sarah Wittman

Sarah Wittman

Research Person — All opinions my own. Anything shared is a personal perspective and is not the view of my employer.

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech