SHIPQUID·Mar 9, 2020The importance and impact of a well-defined ICP (“Ideal Customer Profile”)In working with many early-stage technology companies, one of the biggest mistakes we see startups make is not fully knowing who their…
SHIPQUID·Mar 2, 2020WANT X-FACTOR GROWTH?Here’s the secret — your target decision makers will most likely be your biggest obstacle, not your competitors. Here’s why: you not only…
SHIPQUID·Feb 25, 2020DemandGen Lead Lists: Do’s & Don’tsWhether you are an early-stage startup or an established company selling Fortune 500 enterprise products or services, knowing your ideal…
SHIPQUID·Feb 17, 20205 top ways to optimize your customer acquisition strategy!No question — it’s an awesome feeling when you close that “hard to win” customer, but what if finding the right customers to target was…
