Medium

Shira Abel

Shira Abel

·

Jul 19

The 18-Month Tax: Why Skipping Experts Costs Startups More Than You Think

Icarus teaches us the cost of hubris.

The 18-Month Tax: Why Skipping Experts Costs Startups More Than You Think

Shira Abel

·

Jul 4

B2B Buyer Psychology: Why Your Company Needs a Face

Quick: who founded Lyft?

B2B Buyer Psychology: Why Your Company Needs a Face

Shira Abel

·

Aug 1, 2025

The Future of Enterprise Sales: Why Human Connection Matters More Than Ever in the Age of AI

In the age of AI, you might think that enterprise selling would become more automated, more streamlined, and less personal. And it has. Our…

The Future of Enterprise Sales: Why Human Connection Matters More Than Ever in the Age of AI

Shira Abel

·

Aug 1, 2025

Mastering Sales with the Perception Formula

We’ve all had sales that went smoothly while others hit roadblocks. Sometimes it’s simply timing (e.g. you got into the deal too late to…

Mastering Sales with the Perception Formula

Shira Abel

·

Aug 1, 2025

Using The Perception Formula for Better Business Outcomes

Note: This was the original post about the Perception Formula. I’ve since updated the framework. You can read about that here.

Using The Perception Formula for Better Business Outcomes

Shira Abel

·

Mar 30, 2024

Iris Apfel

Iris Apfel was a style icon. A woman of glorious technicolor.

Iris Apfel

Shira Abel

·

Feb 25, 2024

Raise your hands

My favorite brain hack

Raise your hands

Shira Abel

·

Feb 16, 2024

If this is your first tech winter — read this

Honey, you’ll be okay

If this is your first tech winter — read this

Shira Abel

·

Feb 12, 2024

Lifestyle changes

How I lost 25 lbs and kept it off

Lifestyle changes

Shira Abel

·

Mar 16, 2020

How to Market and Sell When Events Stop, There’s a Pandemic, and the World is Freaking Out

Right now a pandemic is affecting the planet, but business can’t afford to stop. Now is the time for us to work smarter and be helpful.

How to Market and Sell When Events Stop, There’s a Pandemic, and the World is Freaking Out

Shira Abel

Shira Abel

CEO of http://hunterandbard.com, a B2B marketing agency. I write about how enterprise buyers decide. I say Hi to all babies and dogs.

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