InColourcakebySofie Penn-Slater·Aug 20, 2020How to Use Brand Storytelling EffectivelyIt’s all about letting the brand take a backseat and putting your customers at the center of the story.
InColourcakebySofie Penn-Slater·Aug 5, 2020The Risks of Telling the World Your Brand is SustainableAnd how to make your sustainable branding rock.
InColourcakebySofie Penn-Slater·Jul 30, 2020Humanising Brands: Not Just a Marketing BuzzwordIn the world of branding, “humanisation” isn’t just another fleeting trend. It’s an ongoing shift in the way that consumers want to…
InColourcakebySofie Penn-Slater·May 26, 2020Traditional offices are dead. Blended living concepts are in.We’re entering the age of blended living and working concepts, and it’s the hospitality industry that’s leading the way.
InColourcakebySofie Penn-Slater·May 12, 2020Beyond The Human Touch: How Hotels Can Bounce BackFor hotels, success will lie in their ability to re-position themselves and adapt to the “new normal”.
InColourcakebySofie Penn-Slater·Apr 22, 2020This is How the Fashion Industry Can Future-Proof ItselfIf the industry has learned one thing from the COVID-19 outbreak, it’s that the current model simply isn’t sustainable.
InColourcakebySofie Penn-Slater·Apr 14, 2020How to Write an E-Commerce Email Without Using The Phrase “Unprecedented Times”On April 11th, 2020, Jessica Salifa posted a poem she’d written on Twitter. It’s titled “The First Lines of Emails I’ve Received While…
Sofie Penn-Slater·Apr 7, 2020The Marketing Channels to Focus On in April 2020Just 8% of consumers think that brands should stop advertising during the coronavirus outbreak. But plenty of marketers are considering…
InColourcakebySofie Penn-Slater·Mar 20, 2020How to Manage Your Brand Communications During a Global CrisisWhen disaster hits, brand communications are suddenly thrown into the spotlight. Just think about your inbox, overflowing with emails from…
InColourcakebySofie Penn-Slater·Mar 3, 2020I Took a Dive Into Six TikTok Marketing FearsOnly 4% of marketers are using TikTok as a part of their company’s social strategy, despite it being the biggest emerging social platform.
