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Sonu Goswami | B2B SaaS Positioning Specialist

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jul 25

The Application Is No Longer the Unit of Security; Its Capabilities Are

Enterprise security was built around identifying, assessing, and protecting applications. That model held for decades. The extension layer…

The Application Is No Longer the Unit of Security; Its Capabilities Are

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jul 22

Detecting Threats Got Faster. Responding to Them Didn’t.

Cybersecurity solved visibility faster than it solved action. AI may widen that gap before it closes it.

Detecting Threats Got Faster. Responding to Them Didn’t.

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jul 8

Enterprise Security Isn’t Delayed by Missing Information.

Vulnerability management doesn’t have a visibility problem anymore. It has an agreement problem — and the coordination cost of every…

Enterprise Security Isn’t Delayed by Missing Information.

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jul 4

Security Drift Begins Long Before the First Misconfiguration

Cloud teams automated infrastructure delivery years ago. The architecture layer — where security intent becomes deployed reality — is still…

Security Drift Begins Long Before the First Misconfiguration

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Sonu Goswami | B2B SaaS Positioning Specialist

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Mar 13

Quiet Signals in B2B SaaS Positioning

Sometimes the interesting signals in your work appear quietly.

Quiet Signals in B2B SaaS Positioning

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jul 15

Enterprise Security Has Spent Decades Asking Whether Access Is Authorized.

Most enterprise data security knows where sensitive data lives and who can reach it. What it can’t tell you is whether that access still…

Enterprise Security Has Spent Decades Asking Whether Access Is Authorized.

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jul 11

Modern IAM Doesn’t Struggle to Answer “Who Has Access.”

Identity and access management has a new bottleneck. It isn’t visibility or provisioning. It’s the organizational context that no longer…

Modern IAM Doesn’t Struggle to Answer “Who Has Access.”

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jul 1

Security Teams Don’t Have a Finding Problem. They Have an Engineering Attention Problem

AppSec spent a decade competing on detection coverage. The real bottleneck moved to deciding which findings deserve scarce engineering time…

Security Teams Don’t Have a Finding Problem. They Have an Engineering Attention Problem

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jun 24

Your insurer already knows. Your security stack doesn’t.

The controls that protect against AI-powered impersonation are being written into cyber policy renewals before they exist as a standard…

Your insurer already knows.
Your security stack doesn’t.

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Sonu Goswami | B2B SaaS Positioning Specialist

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Jun 20

Compliance Didn’t Get Less Disciplined. It Has More decisions to Make

FDA warning letters in 2025 and 2026 aren’t rising because pharma and device manufacturers stopped writing procedures. They’re rising…

Compliance Didn’t Get Less Disciplined. It Has More decisions to Make

Sonu Goswami | B2B SaaS Positioning Specialist

Sonu Goswami | B2B SaaS Positioning Specialist

I work with funded B2B SaaS teams to fix positioning when demand is visible but decisions don’t move.https://sonusaaswriter.com/

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