PinnedSophie Gevind·Dec 8, 2024(1/7) Hyping Hypocrisy: A System-Critical Analysis of the Creative IndustryA radical, significant, and strongly critical analysis of the (Danish) creative industry in seven sections.
PinnedSophie Gevind·Dec 1, 2024Hykleriets højborg: En systemkritisk analyse af den kreative brancheEn radikal, markant og stærkt kritisabel analyse af den kreative branche i syv afsnit.
Sophie Gevind·Oct 24, 2025(2/7) Hyping Hypocrisy: Too little critical thinking, too much buzzword talkingWe polish excuses and call it both “activism” and “woke” when we, as advertising and communication machines, glorify one form of washing…
Sophie Gevind·Jan 12, 2025Our agency finances 2022–2024We want to be part of a more transparent creative industry. We are a tiny drop in a giant ocean, but here’s our yearly finances from our…
Sophie Gevind·Feb 14, 2024A questionable year, 2023In school, we are taught to know the answers. This is how we are judged. In return for what is considered the correct answers, we are…
Sophie Gevind·Feb 14, 2024I hope this message finds you unwellI have been angry my whole life. Angry at grown-ups, society, the world.
Sophie Gevind·Feb 14, 2024What am I?“Where are you from?” is a question that has followed me like a soundtrack through life. I have never been able to answer.
Sophie Gevind·Feb 14, 202425 hours at Kune festival, CopenhagenMy brother, who’s a volunteer, greeted me in pink sunglasses, with a big smile, and an “I haven’t slept yet”. It’s Saturday, 9.30 at…
