InThe Modern ScientistbyWangoo Lee·Aug 2, 2023Understand the “logic of causality” for informed research methods selectionResearchers presume causality often without due contemplation
InCompass & PineapplebyWangoo Lee·Jul 15, 2023It’s Time to Revitalize “Reward-centric” Paradigms in Hotel Loyalty ProgramsThe “liquid” nature of hotel consumption patterns poses challenges in fostering genuine guest loyalty through the sole provision of loyalty…A response icon1A response icon1
InILLUMINATIONbyWangoo Lee·May 15, 2023Dark Tourism — Allure of the “Dark” Side of DestinationsIt acts as a potent channel for storytelling, unraveling the complex narratives concealed within these mysterious placesA response icon2A response icon2
InBootcampbyWangoo Lee·May 20, 2023“Near-win” effect: Designing losing experiences in gamificationHow to turn losing in “gamified” systems into user/consumer motivating experiences.A response icon1A response icon1
InILLUMINATIONbyWangoo Lee·May 5, 2023A Paradigm Shift Towards Accessible TourismAccessible tourism does not stigmatize tourists with physical difficulties by considering them all as socially vulnerable groups.A response icon1A response icon1
InCompass & PineapplebyWangoo Lee·May 1, 2023Nostalgia tourism: When familiarity surprises travelersWe can experience nostalgia with something that we haven’t experienced.A response icon1A response icon1
InBootcampbyWangoo Lee·Apr 28, 2023Are bigger rewards always better in your “gamified” services?Excessively lucrative incentives may compromise the very “play value” that is intrinsic to the gamified experience.
Wangoo Lee·Apr 26, 2023Reviewing my interview with Wallethub about summer travelThey asked me about the 2022 summer travel season
InCompass & PineapplebyWangoo Lee·Apr 26, 2023Why less could be more when promoting travel destinationsToo much information can backfire.A response icon2A response icon2
InILLUMINATIONbyWangoo Lee·Apr 24, 2023Are we still “Homo Faber” in Metaverse?In Metaverse that resembles our reality, we may find ourselves living as distorted versions of Homo Ludens, stripped of our autonomy, or…
