Felix Karanja·Jul 6, 20215 Vanity Metrics You Should Give Less Attention & what to Track InsteadAnything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics
InSocial BeebyFelix Karanja·Nov 26, 20209 Powerful Strategies to Increase Your Web Presence — Kooni Collective | Social Media Marketing…Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning and testing.
InSocial BeebyFelix Karanja·Oct 31, 2020The True Cost of Social Media Marketing in 2021Pricing for SMM services is a balancing act between giving the client value for their money, and compensating the agency for value…
InSocial BeebyFelix Karanja·Jul 9, 20205 Actionable Content Marketing Insights for Professional Firms & Consultants to Grow Traffic and…Content marketing is an authoritative and free channel to inform potential clients about specific topics while asserting your prowess.
InSocial BeebyFelix Karanja·May 26, 2020Surviving a Recession as a Social Media Marketing Agency/ConsultantSocial media marketing agencies and consultants stand in a very unique position during this recession, and they could come out bigger
InSocial BeebyFelix Karanja·Jan 24, 2020How To NOT Do Social Media MarketingPeople ask too much and don’t give enough on social media. You can unlock a wealth of opportunity by giving away your best content for…
InSocial BeebyFelix Karanja·Oct 2, 20199 Social Media Marketing Tools Every Marketer has to Know — Kooni Collective | Social Media…A social media marketer is only as effective as their tools. The following tools are instrumental in executing your marketing strategy