Takis Athanassiou·Nov 7Video Production Workflow for Solo Creators | Takis AthanassiouSolo video creators often spend more time moving files, revising thumbnails and scheduling uploads than developing strong ideas. Media…
Takis Athanassiou·Oct 13How to Turn Your Domain Expertise into an AI-Powered Service (Without Becoming a Prompt Engineer)In my previous piece on the New Skillset, I argued that the real advantage in a changing market is not chasing the latest tool. It is…
Takis Athanassiou·Sep 23The New Skillset: How to Stay Useful in a Changing MarketFor years, the advice was simple:
Takis Athanassiou·Jun 25A Systems-First Guide to Digital MarketingYou wake up, coffee in hand, ready to “crush it” on social media. But twenty minutes in, you’re not creating-you’re consuming. You feel…
Takis Athanassiou·Jun 17What a Good Coach Would Do: A Practical Guide for SolopreneursA few years ago, I was speaking with a business owner who seemed to have everything under control.
InThe Self Aware RealmbyTakis Athanassiou·May 26FOMO Is Destroying Creators: How to Focus on What Actually MattersA few nights ago, I caught myself doing something I promised I wouldn’t do anymore.
Takis Athanassiou·Sep 23, 2025How UserWay’s AI Accessibility Boosts UX, SEO & ConversionsWhen most marketers hear “accessibility,” they think legal compliance. But is changing the conversation. By embedding AI into…
Takis Athanassiou·Sep 2, 2025Why I Deleted 18,732 Inactive Subscribers From My NewsletterYes, you read that number right. I recently removed 18,732 subscribers from my email list. People who once joined my newsletter but had…
Takis Athanassiou·Jul 31, 2025Book Review: Success DNA — Mastering Persistence in Leadership and LifeThere are books that entertain. Others that educate. And then, once in a while, comes a book that changes the lens through which you see…
Takis Athanassiou·Jul 23, 2025Why Your Second Career Might Be Your Best One Yet | Takis AthanassiouYou eventually stop wondering, “What do I want to be?” in exchange for, “Is this really something I’m destined to keep doing?” Maybe it…