InWhat's New in PublishingbyTeam WNiP·Jan 27, 2025Return of What’s New in PublishingHi again — it’s been a while!
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020The engagement metrics publishers are using to grow traffic, subscription and ad revenueThe Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019…
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020Why local news outlets struggle with digital subscriptionsComparing the economic health of national news outlets to their local counterparts almost feels like you’re comparing two entirely…
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020“A long-overdue technological shift toward online privacy”: Firefox encrypts domain names.Mozilla’s Firefox browser has begun to encrypt domain names by default.
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020Why brand extensions are a great starting point for publishers interested in eCommerceIn developing eCommerce strategies, it makes strategic sense for publishers to identify propositions which build on their existing…
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020Programmatic accounts for 85% of US digital ad spending: IABData growth leads to higher programmatic investment, enabling automated buying
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020Mobile web traffic has increased by an “astounding” 30.6%“Traffic to the top 100 sites globally reached 223B monthly visits in 2019,” according to Similarweb’s 2020 Digital Trends report.
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscriptionPowerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both…
InWhat's New in PublishingbyTeam WNiP·Feb 29, 20205 digital subscription trends for publishers, in chartsFor many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the…
InWhat's New in PublishingbyTeam WNiP·Feb 29, 2020“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building…People who read 10 times a month are 50% less likely to churn, according to research by Twipe. The company, which specializes in products…
