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Theodore (Ted) Stark

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Theodore (Ted) Stark

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Nov 2

On Highway Hypnosis & the Brain’s Awareness Gap

Anyone who has driven a familiar route and arrived without remembering any part of the trip knows what it feels like to act without…

On Highway Hypnosis & the Brain’s Awareness Gap

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Theodore (Ted) Stark

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Oct 19

On Distraction & the Limits of Machine Attention

Individuals increasingly delegate lengthy, complex tasks to AI systems, such as drafting long documents, executing multi-step instructions…

On Distraction & the Limits of Machine Attention

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Theodore (Ted) Stark

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Oct 5

The Originality Gap: What 100,000 Humans Revealed About AI Creativity?

Generative AI systems can compose poetry, draft screenplay synopses, and generate ideas on demand, fueling widespread claims that machines…

The Originality Gap: What 100,000 Humans Revealed About AI Creativity?

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Theodore (Ted) Stark

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Sep 21

Who Is Your Shopping App Really Working For?

The rise of live-stream shopping has fundamentally changed how people spend money online. Unlike static product pages, live commerce is a…

Who Is Your Shopping App Really Working For?

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Theodore (Ted) Stark

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Sep 7

On Gaze & the Architecture of Attention

Every digital interface competes for the same split-second decision: does a person’s eye go to a face, a headline, or a button…

On Gaze & the Architecture of Attention

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Theodore (Ted) Stark

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Aug 24

On the Science of Digital Nudges & Behavior Change

Many individuals routinely open numerous browser tabs, stream high-definition video, and transfer large files, often without considering…

On the Science of Digital Nudges & Behavior Change

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Theodore (Ted) Stark

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Aug 10

On Latency & the Myth of Machine Deliberation

AI chatbots and LLMs have quietly become part of the daily grind: drafting emails, brainstorming ideas, helping someone weigh a decision…

On Latency & the Myth of Machine Deliberation

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Theodore (Ted) Stark

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Jul 27

Does Working Together Really Mean Thinking Together?

Remote work software increasingly claims to keep dispersed teams “in sync” by integrating shared documents, live cursors, and real-time…

Does Working Together Really Mean Thinking Together?

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Theodore (Ted) Stark

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Jul 13

On the Brain Region Responsible for Abstract Thought

When children are asked to draw imaginary animals, they frequently combine familiar elements, such as a dog’s body, a fish’s tail, or a…

On the Brain Region Responsible for Abstract Thought

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Studio Quick Facts

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Theodore (Ted) Stark

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Jun 29

On Micro-Incentives & the Economics of Habit Change

Every year, millions of people resolve to spend less time on their smartphones. Most fail. The tools designed to help — screen time…

On Micro-Incentives & the Economics of Habit Change

Theodore (Ted) Stark

Theodore (Ted) Stark

Empirically minded User Experience professional with a bias towards the science that informs human-computer interaction.

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