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Elinor Cohen

Elinor Cohen

·

Nov 27, 2025

To Ai or not to Ai, That is the question. | The Engagement Strategy Group

When to use AI tools, how to use them responsibly and when to avoid them at all costs

To Ai or not to Ai, That is the question. | The Engagement Strategy Group

Elinor Cohen

·

Feb 19, 2023

Thoughts about Influencer marketing, KOLs & a few hard facts

I am often asked by clients about “Influencer marketing”. More specifically I am asked whether it is something that they need to do or can…

Thoughts about Influencer marketing, KOLs & a few hard facts

Elinor Cohen

·

Sep 21, 2022

Community Marketing Strategy — How to get started, TL;DR

Lately I’ve noticed an increase in search trends for both “engagement strategy” and “community marketing strategy”. First thought is “ YAY…

Community Marketing Strategy — How to get started, TL;DR

Elinor Cohen

·

Sep 6, 2022

Healthcare Innovation isn’t about technology

Healthcare innovation often starts from the right place, but forgets the goal along the way

Healthcare Innovation isn’t about technology

In

Brand Commuities & Community Marketing

by

Elinor Cohen

·

Jun 5, 2020

“Smart Working” and “Digital Transformation” in Italy, 2020, examples and lessons from the…

The following are real life examples that I, my family, my friends and my colleagues have been facing in the last 10 weeks (since the…

“Smart Working” and “Digital Transformation” in Italy, 2020, examples and lessons from the…

In

Brand Commuities & Community Marketing

by

Elinor Cohen

·

May 8, 2020

Why Digital Literacy is more important now than ever! Preparing for the “New Normal”

The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH — Work from Home) is only one thing…

Why Digital Literacy is more important now than ever! Preparing for the “New Normal”

Elinor Cohen

·

Apr 24, 2018

What GDPR means for people and the link to Choice, Responsibility and Freedom

A couple of days ago, Aviram Galim shared his thoughts on GDPR from the perspective of a very digital savvy person who also highly values…

What GDPR means for people and the link to Choice, Responsibility and Freedom

In

Brand Commuities & Community Marketing

by

Elinor Cohen

·

Feb 16, 2018

Fun fact: Facebook groups are NOT communities, and you are not necessarily a community manager.

With all the recent hype about communities, it is no surprise that Facebook picked up on the hottest buzzword and decided to declare itself…

Fun fact: Facebook groups are NOT communities, and you are not necessarily a community manager.

In

Brand Commuities & Community Marketing

by

Elinor Cohen

·

Jan 24, 2018

It’s time to address the elephant in the room: Influencers don’t really influence anything or…

Earlier this week a major shitstorm hit the Internet, when a boutique hotel owner posted a screenshot of an email he received from a travel…

It’s time to address the elephant in the room: Influencers don’t really influence anything or…

In

Brand Commuities & Community Marketing

by

Elinor Cohen

·

Jan 23, 2018

Case Study for B2B and B2C companies that want to up their trade show game and overall online…

A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally…

Case Study for B2B and B2C companies that want to up their trade show game and overall online…

Elinor Cohen

Elinor Cohen

Elinor Cohen - Community Driven #Marketing Expert: #socialmedia #communitymanagement #content, #business, #startups. Founder of www.engstr.com

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