Medium

Thomas Hopkins

Thomas Hopkins

·

Jun 10

Your Meta Spend Isn’t the Problem. Your Content System Is.

A founder’s map for scaling content the way you scale spend, and why the order you build in matters more than the budget you throw at it.

Your Meta Spend Isn’t the Problem. Your Content System Is.

Thomas Hopkins

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Apr 16

Meta Quietly Rewrote the Click. Here’s Why Your Campaigns Have Been Underperforming Since March.

Why the new click-attribution definition is hurting advertisers more than Meta is letting on — and what to do about it.

Meta Quietly Rewrote the Click. Here’s Why Your Campaigns Have Been Underperforming Since March.

Thomas Hopkins

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Jan 1

My Plan for the Year (Borrowed, Not Invented)

I did not invent my New Year’s system.

My Plan for the Year (Borrowed, Not Invented)

Thomas Hopkins

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Nov 20, 2025

Meta’s New Ad Algorithms Are Quietly Squeezing Small Advertisers — Here’s What Founders Need to…

Over the last year, Meta has released a series of engineering breakthroughs that fundamentally reshape how ads are delivered, ranked, and…

Meta’s New Ad Algorithms Are Quietly Squeezing Small Advertisers — Here’s What Founders Need to…

Thomas Hopkins

·

Aug 29, 2025

Stop using 1-day view attribution and limit 1-day click attribution

In growth marketing, we obsess over channels, campaigns, and creative. But there’s one lever that rarely gets enough airtime → your…

Stop using 1-day view attribution and limit 1-day click attribution

Thomas Hopkins

·

Mar 9, 2025

A personal revelation about my 6F framework

Note: this has nothing to do with growth marketing. It is simply a personal development post.

A personal revelation about my 6F framework

Thomas Hopkins

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Feb 8, 2025

Why marketing attribution should be more like flying a plane

Why flying blind with single-source attribution could be costing you millions.

Why marketing attribution should be more like flying a plane

Thomas Hopkins

·

Nov 5, 2024

Meta 2.0: How Masterclass’s Former Growth Leader is Revolutionizing Facebook & Instagram Ads

I am Thomas Hopkins, former head or performance and lifecycle marketing at Masterclass and now Founder of Growthops.us a Growth Marketing…

Meta 2.0: How Masterclass’s Former Growth Leader is Revolutionizing Facebook & Instagram Ads

Thomas Hopkins

·

Jul 24, 2024

A Step-by-Step System to Find Winning Creatives on Meta

90% of the time it works every time

A Step-by-Step System to Find Winning Creatives on Meta

Thomas Hopkins

·

Jun 10, 2024

The Different Roles in Marketing Defined: Hire the Right Talent for Your Business

Thomas Hopkins

Thomas Hopkins

Founder @Growthops, Former head of performance marketing @MasterClass, Lyft, and Penn National, @Stanfordalumni, @CorvinsMBA, Angel Investor, Ex-Pro Athlete

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