Tinashe Hwande·Jun 17, 2019What You Don’t Know Will Kill You(r Brand)What if I told you that quality had nothing to do with it? What if the cup of coffee you paid five dollars plus tax for was no better than…
Tinashe Hwande·Jun 14, 2019Don’t Be Needy, Meet The NeedImagine sitting with your old college buddies conversing over the crazy days on campus when all of a sudden a salesman jumps in pitching…
Tinashe Hwande·Jun 11, 2019Make Social Media Social AgainSocial media used to be a place that allowed us to connect with others in ways that once seemed impossible. It allowed us to direct…
Tinashe Hwande·Jun 8, 2019The Value of AttentionAttention is one of the most valuable forms of currency in the age of the influencer. Yet, in the wrong hands, attention can be disruptive…
Tinashe Hwande·Jun 5, 2019Know Thy Audience (Brand2Business)If I were to create the “Ten Commandments of Brand Building,” my first commandment would be “Thou Shall Know Thy Audience.” Imagine trying…
Tinashe Hwande·Jun 2, 2019Building Better BrandsMy fitness mentor and close friend, Coach Bobby Bluford, once told me that it’s better to not show up to a workout than to show face and…
Tinashe Hwande·May 31, 2019Brands Are Built On ValueValue is the determining factor on whether a brand will be successful or fall through the cracks of anonymity after its newness wares off…
Tinashe Hwande·May 29, 2019Followers Don’t Matter (Vanity Metrics)As I dove into the world of the influencer, I started to break down my old beliefs on what actually made someone influential. Raised in the…
Tinashe Hwande·May 26, 2019Getting Purposeful AttentionThe success of the Civil Rights movement was largely due to attention and Martin Luther King Jr’s ability to tap into its true potential…
Tinashe Hwande·May 23, 2019When Personal Meets BusinessI was raised with a notion that a brand was an overly done logo accompanied by a catchy slogan that often preceded a corny advertisement…
