I’m a writer. I write things. I right wrongs. I don’t write wrongs.

VP of Content Design at SAP. Writing about UX moving upstream, into the language, meaning, and model behavior that shape AI products.

Content strategist. Car-free. Electric bicyclist. Cat dad. Soccer fan. Disabled veteran. Saint Paul, MN

7xTop writer in UX Design. UX, Data Viz, and Data. Author of Data-Informed UX Design: https://tinyurl.com/2p83hkav. Substack: https://dataanddesign.substack.com

User Experience Lisbon: 4 days of workshops and talks featuring top industry speakers. Produced by Xperienz. www.ux-lx.com

Content isn’t an afterthought—it’s the foundation. Exploring UX, AI, and strategy to build better digital experiences. Content-first, always.

Engineer by training, namer by trade, artist at heart. linktr.ee/aubrielee

Very occasional thoughts on language and design. Wrote a book, Design by Definition, about words and meaning in the design of digital things.