Vasiliy Ovchinnikov·Nov 3From School to Millionaire: How Kids Break Into the Video Game IndustryFor children, video games can be an expensive hobby. There’s the cost of a console or a powerful gaming PC, money and time spent at gaming…A response icon1A response icon1
Vasiliy Ovchinnikov·Oct 22China Is a Tough Nut to Crack: Why It’s So Hard to Break into the Gaming MarketIn 2020, Monster Hunter, the film adaptation of the popular video game starring Milla Jovovich, made $5 million in Chinese theaters in just…
Vasiliy Ovchinnikov·Oct 15The Atomic Heart effect: retrofuturism as a safe form of escapism for foreign audiences.In the first three weeks after its release, Atomic Heart attracted 5 million people worldwide and entered the top 10 games on Steam in a…
Vasiliy Ovchinnikov·Oct 7A ₽5 Billion Fund Will Try to Take Russian Game Studios Public for the First Time in HistoryIndie GO Fund II — the country’s first venture vehicle built for gamedev exits — opens with a fifth of its capital already committed. Who…
Vasiliy Ovchinnikov·Oct 2Why video games still have to be justifiedVideo games are a relatively new form of art and entertainment, a relatively new medium for developing skills and communication. But they…A response icon8A response icon8
Vasiliy Ovchinnikov·Sep 22Game Promotion in 2026: Will traditional media survive and how to use new channels?We’re used to Resident Evil remakes, to countless awesome shooters, to the long‑running Need for Speed series that gave us hundreds of…A response icon6A response icon6
Vasiliy Ovchinnikov·Aug 13Game Promotion in 2026: Will traditional media survive and how to use new channels?Video game PR and marketing tools are in constant motion. The market is changing, and classic methods require rethinking: although…
Vasiliy Ovchinnikov·Jul 24Why do AAA games fail? We analyze the examplesThe life of developers would be much easier if they had a recipe for creating a successful AAA game. Let’s say we take a big name, a…
Vasiliy Ovchinnikov·Jul 16Is there life after CDs, or when games stopped being a “thing”?Video games are rapidly disappearing into digital — or rather, they are already almost completely in it. But does the very idea of “owning”…A response icon4A response icon4
Vasiliy Ovchinnikov·May 7Myths, tales, and creepies: How do fans rewrite video game plots?Myths and legends are born and live their lives around video games, as well as around movies and TV series. Sometimes even those who have…