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Voicu Horatiu

Voicu Horatiu

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Aug 12

Is Generative Engine Optimization (GEO) Going to Ruin the Web Like SEO Did?

From the link farms of 2008 to the AI measurement illusion of today: why we are on the verge of repeating search history’s worst mistakes.

Is Generative Engine Optimization (GEO) Going to Ruin the Web Like SEO Did?

Voicu Horatiu

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Jun 27

How to Run an LLM Brand Visibility Audit (Enterprise Framework)

Your SEO team just showed you a dashboard where everything is green. Rankings holding, technical health at 88, Core Web Vitals passing…

Voicu Horatiu

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Jun 24

Genezio vs AI Search Visibility Competitors Comparison 2026

AI-driven search visibility and recommendation analytics for marketing have moved from experimentation to operating priority. As buyers ask…

Genezio vs AI Search Visibility Competitors Comparison 2026

Voicu Horatiu

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Jun 2

How I Use n8n to Automate SEO, Newsletters, and Link Building (Full Breakdown)

The automation landscape is shifting fast. Everywhere you look, there is a new tool promising to take the manual labor out of your day…

How I Use n8n to Automate SEO, Newsletters, and Link Building (Full Breakdown)

Voicu Horatiu

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Mar 25

Visibility-to-Recommendation Rate: AI Market Share is Shaped by Personas

To survive the shift driven by generative AI, brands must pivot from Share of Voice to the Visibility-to-Recommendation Rate (VRR).

Visibility-to-Recommendation Rate: AI Market Share is Shaped by Personas

Voicu Horatiu

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Mar 23

AI Visibility vs Recommendation: Mentions Aren’t Enough

The digital marketing landscape has entered a new era. Traditional SEO is evolving into Artificial Engine Optimization (AEO). Discover why…

AI Visibility vs Recommendation: Mentions Aren’t Enough

Voicu Horatiu

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Feb 17

While You Were Optimizing for Google, GPT-5.3 Just Stole Your Customers

The pace of AI in 2026 isn’t just fast; it’s hitting an “escape velocity” where adoption is essential for corporate survival.

While You Were Optimizing for Google, GPT-5.3 Just Stole Your Customers

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Sep 6, 2015

Optimize or die — speech to text version

When technology makes your life easier.

Optimize or die — speech to text version

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Aug 16, 2015

Chapter XX: CRO — Conversion rate optimisation

I’ll start by saying that I’m not that good at writing, but hopefully this will improve, by writing more and more. From my past jobs, I…

Chapter XX: CRO — Conversion rate optimisation

Voicu Horatiu

Voicu Horatiu

I’m a critical thinker with a passion for digital. From music creation to photography and online marketing, Im here to deliver inspiration.

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