Note from the editor

This publication is a space for students, alumni and lecturers of the Grenoble Ecole de Management’s Advanced Masters in Digital Business Strategy to write, explore and engage on topics of interest to them. Some articles are published as part of assessed work by the students and, where this is the case, there is a note at the end explaining the context. All views expressed in the articles are solely those of the author. In addition, the content is the responsibility of the individual author (unless otherwise stated). You can find out more about the course at https://www.grenoble-em.com/digital Happy reading!