Does your work portfolio match your life portfolio?
I used to ask this question whenever my mentees told me they felt like they weren’t working in the right industry or organization. Your work legacy should ideally fit neatly into your life’s legacy. However, who has the time to create a personal legacy when we’re all busy running on our corporate hamster wheels? After a decade of working in advertising, design and business, these questions started haunting me.
I was proud of helping build revenue for incredible organizations like POLITICO and The Washington Post. That said, I knew it was time to redefine how my next decade could be used purposefully. Today, I split my time between coaching, consulting and holistic healing.
My studio’s services may seem unrelated at first glance. However, they can be interwoven to help my clients answer these important questions: What is your greatest challenge? What needs to change? What would happen if nothing changes? How can I step in as a coach, strategist, or even healer, to help support you?
Studio services
I reserve a portion of my studio’s time for public speaking and traditional consulting (business, strategy and design) when there is alignment between my clients’ mission and my studio’s purpose. Reach out for inquiries on:
Paid keynote or public speaking
Team facilitation for retreats or trainings
Co-design (an evolution of human-centered design) brainstorming
Business, marketing and biz dev strategy and ghostwriting (proposals, slide development, pitches)
Design strategy and execution (keynotes and slide development for large conferences and pitches)
Sample client roster:
Global media: The Athletic, The Washington Post, Bloomberg
National organizations: APALA, Coforma
Team coaching: Earthjustice
Two sides of the same coin
I created my studio to work with bright minds who want to maximize their time with me as a coach and business consultant. Our conversations range from business and career strategization to deep life exploration and discovery. Not everyone has the appetite or the stomach for this style of personal and professional development, which is okay. My studio doors are open for individuals who are ready to prioritize soul-searching and soul-defining transformations.
Featured client testimonial: Radhika Bhatt, Founder of Saathe
Newsletter excerptHow an innovation designer became a life coach and holistic healer
Popular coaching subscriptions and services
See below for my most popular coaching packages and subscriptions. We can always work together to create a unique coaching experience for you (e.g., ten sessions split between holistic healing and business coaching). We can also agree on a different payment plan cadence if preferred. To get started, fill out this coaching inquiry form.
4 1:1 60-min personal sessions with Phim. We will create a bespoke curriculum based on your needs (life, career or holistic healing). Additional benefit of a custom Notion page with documented meeting notes and resources. Option to renew.
6 1:1 60-min personal sessions with Phim. We will create a bespoke curriculum based on your needs (life, career or holistic healing). Additional benefit of a custom Notion page with documented meeting notes and resources. Option to renew.
8 1:1 60-min personal sessions with Phim. We will create a bespoke curriculum based on your needs (life, career or holistic healing). Additional benefit of a custom Notion page with documented meeting notes and resources. Option to renew.
About the founder
Phim Her is the founder of HAWJ Studio, a multidisciplinary design, strategy and coaching studio. She serves on the board of advisors for two nonprofits: Design Impact and New Endeavors by Women.
Phim was formally a senior product marketing manager at The Washington Post, where she leveraged her strategic marketing and creative storytelling expertise to support democracy and the free press. Prior to working at The Post, Phim was a senior designer at POLITICO. There, she worked on the innovation studio team, with a focus on prototyping and exploring new media storytelling formats.
When she is not writing and designing, Phim is leading workshops, mentoring and connecting creatives in the DC scene. You can often find her working on leadership empowerment initiatives and organizing in-person meetups. Phim also consults with clients through her Oasis work, which is focused on holistic healing.
She also launched Phim's Chats, a live conversation series featuring introspective interviews with inspiring leaders, and Room for Us, a community-driven initiative.