Auth0 Pricing 2026: Plans, Costs & MAU Overages

Auth0 offers a free tier for small projects while scaling costs for growth-stage companies.

Quick Reference: Auth0 offers four pricing tiers with distinct B2C and B2B pricing: Free ($0), Essentials (from $35/month B2C or ~$150/month B2B), Professional (from $240/month B2C or ~$800/month B2B), and Enterprise (custom). All pricing is based on Monthly Active Users (MAU), with included MAU capacity of 25,000 (Free), 500 (Essentials & Professional), and custom (Enterprise). B2B plans cost approximately 4-5x more for Essentials but 3.3x more for Professional compared to B2C equivalents. Overages on B2C Essentials are charged at $0.07 per MAU monthly, and exceeding limits for three consecutive months triggers automatic tier upgrades. View current pricing on the official pricing page.

Copied to clipboardTL;DR: Auth0 Pricing At a Glance

Copied to clipboardWhat You Get At Each Tier

Auth0 gates features by tier rather than capacity. Each tier offers distinct capabilities, limitations, and ideal use cases.

Copied to clipboardFree Tier

Free tier offers production-ready authentication with no credit card or time limit. Auth0 expanded this tier in September 2024 to include 25,000 MAUs, making it viable for development and small production applications.

Best for: Solo developers, testing environments, prototypes, and small production applications with up to 25,000 Monthly Active Users. Free tier is limited to a single environment tenant and lacks advanced MFA and RBAC capabilities; organizations requiring multiple environments (dev/staging/prod) or advanced security features should upgrade to Essentials ($35/month) or Professional ($240/month).

What's included:

• 25,000 Monthly Active Users
• Passwordless authentication (SMS, email, Passkey, OTP)
• Unlimited social login providers
• Basic attack protection
• Custom logic via Actions
• Support for 5 Organizations
• Single tenant only
• Community support

Limitations that trigger Professional tier upgrade ($240/month B2C):

• No Advanced MFA methods (Phone, Email, WebAuthn, Push); only Passwordless and Basic MFA available on Essentials
• No custom database connections
• Single tenant and limited multi-environment support: Essentials has only 3 tenants, while Professional provides 6 tenants with 2 production + 4 non-production allocation
• No Role-Based Access Control (RBAC)
• No enhanced attack protection (bot detection, advanced brute force protection)
• Community-only support

Verdict: Free tier works for production use cases under 25,000 users that don't require enterprise security controls or proper development workflow isolation. For development and prototyping, it's unlimited. The single-tenant limitation is the primary constraint for teams needing multiple environments, requiring upgrade to Professional tier ($240/month) for 6 tenants.

Copied to clipboardEssentials Tier

Essentials tier bridges the gap between free development and production-ready deployment, adding basic MFA capabilities and multi-tenant support at an accessible price point. This tier introduces overage billing mechanics that require careful MAU monitoring.

Best for: Small teams moving to production with basic MFA requirements, early-stage SaaS products ($35/month B2C), and applications needing separate development environments. For production-grade deployments requiring full environment isolation, Professional tier ($240/month) is the recommended minimum.

What's included:

• 500 Monthly Active Users (additional at $0.07/MAU overage)
• Basic MFA (OTP, Duo)
• 3 tenants maximum (typically 1 production + 2 non-production)
• Standard support
• All Free tier features

Usage limits and scaling considerations:

• B2B pricing for Essentials tier jumps to approximately $150/month (vs. $35/month for B2C), representing a 4.3x cost multiplier for equivalent features
• Exceeding 500 MAUs for three consecutive months triggers automatic tier upgrade, converting temporary overages into permanent cost increases
• Each tenant counts separately for MAU billing: a user authenticating across 3 tenants counts as 3 MAUs

Verdict: Essentials makes sense when you need basic MFA or simple dev/staging/prod separation, but the 3-tenant cap limits proper environment isolation.

• Standard enterprise workflows need Professional ($240/month) for 6 tenants
• Lacks advanced MFA methods (phone, WebAuthn), RBAC, custom database integration, and enhanced attack protection
• Automatic tier upgrade triggers after 3 consecutive months over 500 MAU
• Monitor MAU at 70-80% of your tier limit to avoid surprise escalations

Copied to clipboardProfessional Tier

Professional unlocks enterprise-grade capabilities at $240/month (B2C) or approximately $800/month (B2B). Most growth-stage companies land here, as this tier provides the security controls and environment flexibility that production applications require.

Best for: Growth-stage companies (50-500 employees), mid-market production applications, teams requiring advanced MFA methods (phone, email, WebAuthn, push notifications) or custom database integrations.

What's included:

• 500 Monthly Active Users (same as Essentials)
• Advanced MFA (Phone, Email, WebAuthn, Push notifications)
• Role-Based Access Control (RBAC)
• Custom database connections
• Enhanced attack protection
• 6 tenants (2 production + 4 non-production recommended allocation)
• Priority support with faster response times

Support and SLA details:

• Priority support available; dedicated account management included at Enterprise tier only
• Enterprise tier includes custom SLA terms negotiated per contract
• Standard support included at all tiers

Verdict: Professional is the minimum viable tier for enterprise production use.

• 6-tenant allocation supports proper CI/CD workflows (2 production + 4 non-production)
• Feature set (advanced MFA, RBAC, custom databases) meets most security requirements
• Cost-effective at $240/month B2C until several thousand MAUs, when Enterprise negotiations become worthwhile
• B2B Professional pricing is approximately $800/month (3.3x B2C)

Copied to clipboardEnterprise Tier

Enterprise pricing is custom and requires direct sales contact for a quote. Required for organizations needing specific compliance packages (such as HIPAA Business Associate Agreements or PCI DSS attestations), dedicated support, private cloud deployment, or guaranteed SLAs.

Best for: Enterprise organizations requiring advanced security features and compliance (Professional tier minimum at $240/month B2C for multi-environment support, advanced MFA, and enhanced attack protection); healthcare and financial services requiring HIPAA or PCI compliance (Enterprise tier required at $10,000+/month); mid-market companies processing millions of authentications; organizations requiring dedicated infrastructure, account management, or custom scaling.

What's included (Enterprise tier):

• Custom MAU allocation and negotiated overage rates
• HIPAA Business Associate Agreement (on request)
• PCI DSS Attestation (on request)
• Dedicated account management
• Custom SLA agreements
• Private cloud deployment options
• Fine-Grained Authorization (FGA) add-on availability
• Adaptive MFA capabilities

Custom support and compliance certifications:

• Dedicated account manager for billing and technical escalations
• Guaranteed response times (negotiated in contract)
• HIPAA Business Associate Agreement and PCI DSS attestation available only at Enterprise tier (pricing requires direct sales contact)
• SOC 2 Type II certification applies to Auth0's infrastructure across all tiers, providing baseline compliance for all customers

Verdict: Enterprise becomes cost-effective at scale and is mandatory for regulated industries. These tiers operate under custom negotiation models with invoice-based billing and dedicated account manager oversight. Organizations should request itemized quotes covering all anticipated features (M2M tokens, Fine-Grained Authorization, private cloud deployment, and compliance packages) before committing.

Copied to clipboardHidden Costs & Add-ons

Several cost categories exist beyond Auth0's base subscription that require separate budgeting. These include add-on features, overage charges, implementation services, and compliance certifications.

Copied to clipboardAdd-on Features and Pricing

Key finding: Custom domains are included at no extra cost across all tiers, a common misconception that they require additional payment.

Copied to clipboardOverage Policy

Auth0's overage mechanics differ by tier and can significantly impact costs.

B2C Essentials overage rate: $0.07 per MAU beyond the 500 included users per month.

Example calculation: 750 MAUs on a 500-MAU Essentials plan = $35 base + (250 × $0.07) = $52.50/month

Three-month automatic upgrade rule: If you exceed your MAU limit for three consecutive months, Auth0 automatically upgrades you to the next MAU tier. This converts temporary overage charges into permanent base cost increases. The billing documentation notes this upgrade is not reversible without contacting Auth0 support for potential adjustments.

Professional tier: Does not charge per-MAU overages. Instead, if you exceed the 500-MAU limit for three consecutive calendar months, Auth0 automatically upgrades you to the next MAU tier within the Professional plan level, converting your temporary usage spike into a permanent base cost increase.

Enterprise tier: Overage handling is contractual and negotiated during sales discussions, with custom MAU allocations and overage rates specific to each customer's agreement.

Copied to clipboardImplementation and Integration Costs

Auth0's professional services documentation outlines implementation support:

• Complex enterprise implementations: $25,000-$75,000 (milestone-based delivery)
• Standard integrations: 8-40 hours of effort based on integration time estimates
• Implementation phases: Discovery & Design, Initial Go-Live, Advanced Go-Live
• Typical timeline: 8-16 weeks for complex deployments

Hourly consulting rates are not published; organizations should request custom quotes for projects requiring Auth0's direct involvement.

Copied to clipboardCompliance and Certification Add-ons

Compliance requirements often multiply total costs beyond Auth0's subscription significantly. For regulated industries, tier upgrades alone carry substantial premiums: HIPAA-compliant healthcare applications require Enterprise tier ($10,000+/month minimum).

Auth0-provided compliance:

• SOC 2 Type II certification: Auth0 maintains this certification across all platforms, providing certified infrastructure for customers at all tiers
• GDPR compliance baseline: Included as foundational to the platform across all tiers
• HIPAA Business Associate Agreement (BAA): Available for Enterprise tier customers upon request (custom pricing, not disclosed)
• PCI DSS Attestation: Available for Enterprise tier customers upon request (custom pricing, not disclosed)

Organizational compliance overhead (not Auth0 costs):

• SOC 2 implementation: Atlant Security estimates $20,000-$250,000 initial + $10,000-$60,000 annual
• HIPAA organizational compliance: $100,000-$500,000+ depending on scope
• GDPR implementation: A cost analysis estimates $20,500 (startups) to $1,000,000+ (enterprises)

Copied to clipboardWho Should Use Auth0?

Different industries and use cases map to specific Auth0 tiers based on compliance requirements, scale, and feature needs.

Healthcare (Compliance Focus): Enterprise tier is mandatory. HIPAA Business Associate Agreements are only available at this tier upon request, and multi-factor authentication requirements necessitate Professional-tier-minimum MFA capabilities (phone-based and WebAuthn support). Budget for $10,000+/month plus significant organizational HIPAA compliance overhead.

E-commerce (Scale Focus): Start with Free tier for development, move to Professional for production. The 25,000 MAU free allowance supports significant testing. At scale, the cost-per-authentication becomes the primary concern; negotiate Enterprise contracts when approaching or exceeding 500 MAUs.

Fintech (Security Focus): Professional minimum for advanced MFA (phone, email, WebAuthn, push authentication) and enhanced attack protection; Enterprise tier required for PCI DSS attestation (available upon request) if processing payments directly. Professional tier's enhanced attack protection addresses brute force and basic attack scenarios, but organizations processing payment card data require Enterprise tier for PCI compliance requirements.

SaaS Platforms (Rapid Deployment Focus): B2B pricing applies if authenticating business customers. The startup program offers one year free of Professional tier (100,000 MAUs) for qualifying early-stage companies, more generous than standard Professional's 500 MAU cap.

Copied to clipboardAuth0 vs. Competitors

Auth0's positioning: Following Okta's May 2021 acquisition, Auth0 operates as an independent business unit with separate brand identity and product development focused on Customer Identity and Access Management (CIAM), while Okta's core product targets Workforce Identity. For customer-facing authentication, Auth0 remains Okta's recommended solution.

For current pricing details, visit the official pricing page. For verified customer experiences and comparisons, see the G2 comparison page.