Creativity
This post is part of The Human Stakeholder in Project Management series.
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One of my biggest pet peeves is messy cables and drawers (I’m sure I’m not alone in this) which is why I found the below so appealing.
I felt as if whoever created it had my picture on their desk that day and thought ‘Today, I’m going to design something to make this bloke’s life a bit better!’
Innovation takes creativity. And I’m not talking about the artsy finger painting type of creativity, but the business type. Business creativity is about identifying and profitably meeting the needs of an audience. No business can truly succeed if it hasn’t zeroed in on real and urgent human requirement.
Chasing profitability often results in companies lacking the time to step back and think creatively losing sight of what their customers need. The pressure to deliver sales results will invariably have an impact on staff and company culture. Poor morale will affect your staff’s creativity. Lower creativity influence innovation which will impact profitability creating a downward spiral.
What can you do? As a business creatively redefining the areas your company operates in will alter the sense of what your focus might be in terms of meeting customer needs. In regards to your staff, it’s not easy to be creative when running from meeting to meeting while replying emails…and having lunch. Strive for a culture where people have time and space to think and let their minds wander. There is a reason why some of the best ideas come when we are in the shower.
