Muhammad Ardiyan·Sep 14Data Clean Rooms on Snowflake, Part 3: The Console Snowflake ShipsSnowsight now has a Data Clean Rooms UI. It is genuinely good at the half of the
Muhammad Ardiyan·Sep 14Data Clean Rooms on Snowflake, Part 2: Audience Overlap and Activation, in SQLA complete runnable walkthrough across two accounts — provider offering, collaboration, waterfall overlap, activated segment — with the…
Muhammad Ardiyan·Sep 12Building Data Clean Rooms on Snowflake: From Audience Overlap to ActivationA practical guide to the Collaboration API — with two working GitHubrepositories, one for SQL and notebooks, one for custom apps you deploy…
Harsha Reddy·Aug 16One Purchase, Many Claims: How Attribution Works Inside a Data Clean RoomA practical guide to how identity, attribution models, and privacy controls connect ad exposure to purchases — and why assigning credit is…
Rishabh sahni·Jun 14Data Products on Snowflake: A Manufacturing PlaybookThis week: the discipline of treating data as a product — and why manufacturing needs it more than most.
Tahir·May 20The Enterprise Data Trust Architecture Seven Layers for Safe PII SharingA few years ago, I was asked to lead a project. The goal was to build a system that would let different teams inside a large company share…
Shubham Safaya·Mar 25Why Most Retail Media Identity Problems Start as Schema Problems – And What to Do About ItA practitioner’s guide to identity resolution at scale, from someone who builds these systems
InSnowflake Builders Blog: Data Engineers, App Developers, AI, & Data SciencebyVikas Malik·Feb 26Beyond the 1:1 Clean Room: Architecting Multi-Party AI Ecosystems with Snowflake Collaboration APIs…The traditional data cleanroom model has historically been limited to a two-party, fixed-role collaboration between a single Provider and a…
Douglas Lima·Nov 21, 2025The Next Frontier of AI Isn’t Bigger Models — It’s Shared IntelligenceThere’s a strange feeling spreading across the industry right now.
