Audience
FMCG, CPG, and retail brands running in-store merchandising and POSM campaigns
About 1Channel Merchandising Campaign Management
1Channel Merchandising Campaign Management is a cloud-based retail execution tool for FMCG, CPG, and retail brands coordinating in-store campaigns. Teams define campaign objectives and guidelines, assign point-of-sale materials (POSM), and select outlets through store lists and coverage plans. Field representatives use the mobile app to follow instructions and submit store-level photos as proof of placement and execution. Validation rules standardize submissions, while exception handling records cases such as closed or unavailable stores. Supervisors review work through multi-level audits, including L1, L2, and L3 checks. Dashboards summarize campaign coverage, completion, compliance, and performance across outlets, regions, and field teams. The system supports merchandising initiatives such as product launches, in-store promotions, and POSM rollouts, with a web portal for campaign setup and review.
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1Channel Retail Merchandising
1Channel Retail Merchandising Software gives FMCG and enterprise brands complete control over campaign execution, POSM tracking, and in-store visibility measurement across their retail network. Teams create merchandising campaigns by defining duration, objectives, store lists, and POSM assets, then configure guidelines before launching to field teams. POSM categories (banners, posters, tent cards, digital signage) are mapped to campaigns and tracked at the outlet level, while field teams capture real-time images of execution directly from a guided mobile app workflow. Multi-level merchandising audits validate compliance and in-store visibility, giving brands a cloud-based system to track and audit retail execution activities and generate reports for corrective action.
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Pricing
Pricing Details:
Flexible pricing depends on campaign scale, store count, users, and selected modules. Month-to-month billing and annual commitment plans are available; annual plans offer savings. Secure cloud hosting, mobile app access, campaign tools, training, and support are included.
Integrations
No integrations listed.
Company Information
1Channel
India
www.1channel.co/merchandising-campaign-management
Videos and Screen Captures
Composite graphic showing 1Channel web dashboards for campaign planning, POSM management and mapping, and store assignment and coverage.
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Product Details
Platforms Supported
Cloud
Mac
iPhone
iPad
Android
Training
Documentation
Support
Phone Support
Online
1Channel Merchandising Campaign Management Frequently Asked Questions
Q: What kinds of users and organization types does 1Channel Merchandising Campaign Management work with?
1Channel Merchandising Campaign Management works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does 1Channel Merchandising Campaign Management support in their product?
1Channel Merchandising Campaign Management supports these languages: English.
Q: What kind of support options does 1Channel Merchandising Campaign Management offer?
1Channel Merchandising Campaign Management offers support via phone support and online.
Q: Does 1Channel Merchandising Campaign Management have a mobile app?
Yes, 1Channel Merchandising Campaign Management has a mobile app for iPhone, Android, and iPad.
Q: What type of training does 1Channel Merchandising Campaign Management provide?
1Channel Merchandising Campaign Management provides training in the form of documentation.
