1Channel Retail Merchandising

1Channel POSM Tracking & Proof of Execution helps FMCG and retail teams plan and audit point-of-sale material campaigns across outlets. Teams can maintain a POSM catalogue, organize materials into categories, create campaigns with dates and target stores, and assign materials to locations. Field representatives use a mobile app to complete tasks and submit photographs documenting placement. Multi-level audits support checks of placement, visibility, and campaign compliance. Managers can review coverage, outlet-level completion, execution status, and compliance measures through dashboards and reports. The product is designed for brands and distributors coordinating in-store promotions across distributed outlet networks. Its workflows bring together campaign planning, mobile field execution, photo evidence, audits, and performance monitoring to track whether designated materials were deployed at assigned locations.

1Channel Visual Merchandising & POSM Management is a cloud-based retail execution application for brands coordinating in-store displays and point-of-sale materials across outlets. Teams can create and categorize POSM such as banners, posters, standees, and digital displays; build campaigns with date ranges and store lists; and map materials to campaigns and locations. Field users record display execution in the mobile app by submitting photographs, while managers review submissions through image-based audits, validation steps, and scoring workflows. The platform provides exception handling for store closures and dashboards for campaign coverage, outlet execution, visibility measures, and performance reporting. It is intended for FMCG and CPG businesses, beverage brands, consumer durables and personal-care companies, pharmacies, and retail chains that manage distributed merchandising programs.