Audience
Companies looking for a marketing solution for financial services
About Pega Marketing
Instead of pushing outbound offers, deliver personalized, one-to-one engagement marketing during existing customer interactions. Pega’s next-best-action approach arbitrates between sales, service, risk, retention, and operational concerns in real time to optimize your messages. Empower marketers to more effectively differentiate customers with the potential to grow. Pega’s next-best-action strategies ensure that each customer is targeted with the most suitable action to help grow your bank’s share of wallet. Truly effective next-best-action strategies require more than just your internal customer and transaction data. Real-time integration with the widely used Hadoop, Cassandra, and Equifax services provides a rich data stream to enrich your strategies and expand your view of the customer.
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Pega Platform
Build fast now. Be ready for whatever comes next. No matter where you’re working, Pega makes teamwork easy with an intuitive, inclusive approach to app authoring. React quickly to changing needs by unifying users in one platform using low-code tools and developer-grade solutions. Foster innovation and manage low-code at scale across your organization from one comprehensive dashboard. Optimize efficiency by giving business users, developers, and IT what they need, when and where they need it. Accelerate application development by defining core app elements quickly and easily. Operationalize and manage low-code at scale across your organization from one comprehensive dashboard. Empower IT to ensure every app is created within organizational guardrails. Deliver app experiences that are relevant today – and ready to scale into the future. Pega’s UX framework is purpose-built for your developers, employees, and customers.
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Integrations
Company Information
Pegasystems
Founded: 1983
United States
www.pega.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Support
Phone Support
Online
Pega Marketing Frequently Asked Questions
Q: What kinds of users and organization types does Pega Marketing work with?
Pega Marketing works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Pega Marketing support in their product?
Pega Marketing supports these languages: English.
Q: What kind of support options does Pega Marketing offer?
Pega Marketing offers support via phone support and online.
Q: What other applications or services does Pega Marketing integrate with?
Pega Marketing integrates with: Aprimo and AWS Marketplace.
Q: What type of training does Pega Marketing provide?
Pega Marketing provides training in the form of documentation and live online.
Pega Marketing Product Features
Marketing Automation
Analytics / ROI Tracking
Supported
Customizable CTAs
Supported
Drip Campaigns
Supported
Dynamic Content
Supported
Sales Intelligence
Supported
A/B Testing
Not Supported
Artificial Intelligence
Not Supported
Content / Blogging Platform
Not Supported
Landing Pages / Web Forms
Not Supported
Lead Scoring
Not Supported
Search Marketing
Not Supported
Segmentation
Not Supported
Social Marketing
Not Supported
Website Visitor Tracking
Not Supported
