Agile Marketing
Learn about Agile marketing
Make your marketing agile with free Jira templates
With free, customizable templates, it’s easy to deliver an unforgettable campaign.
Learn about Agile marketing
In today’s fast-moving, always-on digital world, marketers need to be fast, flexible, and adaptable. In other words, they need to be agile. While software development teams have embraced agile principles and ways of working for some time, more recently marketing teams have adopted agile ways of working.Â
Agile marketing is the use of agile principles and practices outlined in the Agile Marketing Manifesto, which were inspired by the original Agile Manifesto. The Agile Marketing Manifesto serves as an important guide and benchmark for agile marketing teams, calling for self-organizing, cross-functional teams doing work in frequent iterations with continuous feedback.
The Agile Marketing Manifesto outlines six important values:Â
Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Many small experiments over a few large bets
Individuals and interactions over one size fits all
Collaboration over silos and hierarchy
Agile Marketing
Learn about Agile marketing
Make your marketing agile with free Jira templates
With free, customizable templates, it’s easy to deliver an unforgettable campaign.
Learn about Agile marketing
In today’s fast-moving, always-on digital world, marketers need to be fast, flexible, and adaptable. In other words, they need to be agile. While software development teams have embraced agile principles and ways of working for some time, more recently marketing teams have adopted agile ways of working.Â
Agile marketing is the use of agile principles and practices outlined in the Agile Marketing Manifesto, which were inspired by the original Agile Manifesto. The Agile Marketing Manifesto serves as an important guide and benchmark for agile marketing teams, calling for self-organizing, cross-functional teams doing work in frequent iterations with continuous feedback.
The Agile Marketing Manifesto outlines six important values:Â
Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Many small experiments over a few large bets
Individuals and interactions over one size fits all
Collaboration over silos and hierarchy
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