“The Marvels” debuts as franchise’s worst opening weekend at the box office

Fortune

The superhero factory hit a new low with the weekend launch of “The Marvels,” which opened with just $47 million, according to studio estimates Sunday.

Transcript

00:00 The Marvels movie hit a new low for the superhero industry at the box office.

00:03 The Marvels is a sequel to Captain Marvel and opened with just $47 million.

00:08 That is more than $100 million less than what Captain Marvel opened with in 2019.

00:13 The actress strike didn't help since the cast of the film weren't permitted to promote

00:16 their new movie until SAG-AFTRA and the studios reached an agreement.

00:20 But some analysts say this could be a sign of new superhero fatigue setting in for audiences.

00:25 And Disney CEO Bob Iger has spoken out about possible oversaturation for Marvel.

00:30 One movie consultant said, "Over the last three and a half years, the growth of the

00:33 genre has stopped."

00:34 But Marvel has had some recent hits like Guardians of the Galaxy Vol. 3 that launched this summer

00:38 with $118 million.

00:41 And it ended up breaking in $845.6 million worldwide.

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