Omnisend Reviews & Product Details

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

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Omnisend

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Product Description

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. Join more than 115,000 ecommerce brands that use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts. Send newsletters and targeted email campaigns Create beautiful, shoppable emails in minutes using our drag-and-drop email builder and 350+ ready-made email templates. Add coupon codes, automatically pick & insert products, and automatically resend campaigns to non-openers – all without any tedious manual work! Drive sales on autopilot with ecommerce-focused automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails, and more. Get pre-built, revenue-generating automations running in minutes, or easily build your custom workflows using our no-code, drag-and-drop Automations Editor. Improve your targeting with smart segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers, or those that need to be re-engaged and personalize your messaging. Combine email with SMS and more channels Add SMS push notifications, and product reviews right next to your emails using Omnisend’s all-in-one platform to provide a consistent, omnichannel customer experience. Save time and costs – there’s no need to pay for separate email, SMS, product reviews, and push apps anymore! Grow your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. Collect & highlight customer feedback with Product Reviews With Omnisend, your customers' reviews can live right where they can do the most good – alongside your own words in emails, texts, and popups, adding a perspective that only your customers can provide. Award-winning 24/7 support We give you stellar support and helpful advice anytime you need it, and we answer in under 4 minutes on average. We’re available 24/7/365. Start using Omnisend for free today. Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

Overview by

Justinas Ziogas

Pricing

Pricing provided by Omnisend.

Free

$0.00

Per Month

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Omnisend Integrations

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Verified by Omnisend

Omnisend Media

Email marketing & newsletters, built for impact

Convert more visitors with highly-targeted landing pages

Grow your email & SMS list with high-converting tools

Fast support, available 24/7

Drive revenue round-the-clock with pre-built ecommerce workflows

Make your messages hit home

Official Downloads

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Key questions to ask when choosing your ESP

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Soul Crystals X.

Owner/Founder

Small-Business (50 or fewer emp.)

12/1/2025

"Time-Saving Email Automation That Elevates Your Brand"

4.5/5

What do you like best about Omnisend?

Omnisend makes it easy to create beautiful, on-brand newsletters and marketing campaigns. The editor is intuitive, and the templates are modern, clean, and easy to customise. Automation flows are simple to set up and have helped me nurture customer relationships without needing advanced technical knowledge. I also like how seamlessly it integrates with my Shopify account, making it easy to segment audiences, trigger emails based on behaviour, and track performance. Overall, it gives me the tools to look professional and connect with my audience in a meaningful way. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

It can feel a bit limited when it comes to deeper design control and fine-tuned customisation. If you’re someone who wants full creative freedom or highly specific visual elements and formatting, it may not fully meet those expectations. It also sits at a relatively high price point, and some features are locked behind higher-tier plans - this can be challenging for small businesses that are still growing. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

The automation flows handle welcome sequences, abandoned cart reminders, and customer re-engagement, which has directly improved conversions and repeat purchases. It also solves the challenge of creating professional, aesthetic email campaigns: the drag-and-drop builder makes it easy to design something visually aligned with my brand, even without any technical skills. Being able to segment audiences based on behaviour has also made my messaging feel more personal and relevant, resulting in better engagement and stronger relationships with my community. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for the detailed feedback. We’re glad to hear Omnisend’s intuitive editor, automation flows, and seamless Shopify integration help you create polished campaigns, nurture customer relationships, and drive stronger results without needing technical complexity. We appreciate your note on deeper design control and pricing — insights like this help us better understand how to support you as your business continues to grow.

Milena P.

Ceo

Small-Business (50 or fewer emp.)

10/6/2025

"Amazing customer service. Their support is on another level."

5/5

What do you like best about Omnisend?

After posting my experience, the Omnisend team reached out right away. Their support was outstanding — kind, patient, and truly caring. They made sure everything was taken care of and followed up until it was perfect. I’m very impressed with their service. Omnisend is not only more affordable than Klaviyo but also far better when it comes to customer care. I’m happy I chose them for my new Shopify AI website. Like today I was genuinely surprised today when I got a message from Baarath from customer support checking in on me to see if I needed anything. You don’t see that kind of care often. Their support is on another level. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I don't have dislike. If you contact the Omnisend be specific you will get a help! I was genuinely surprised today when I got a message from Baarath from customer support checking in on me to see if I needed anything. You don’t see that kind of care often. Their support is on another level. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I initially encountered an issue with campaign emails, but when I reached out for help, Sanya provided exceptional support. She created a step-by-step video showing me exactly how to use email marketing with the free subscription, which was incredibly helpful since it was my first time sending out marketing emails. Afterward, both Sanya and Baarath followed up with me via email to ensure everything was working smoothly and to let me know they were available if I needed further assistance. I also want to highlight Eduarda, whom I spoke with several times. I was truly impressed by her deep expertise—she clearly knows Omnisend inside and out and answered all my questions with ease. Thank you again for the outstanding support! I was genuinely surprised today when I received a message from Baarath in customer support, just checking in to see if I needed anything. That level of care is rare these days, and their support really stands out as exceptional. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you so much for this amazing feedback — it means a lot to us. We’re thrilled to hear that your first experience with email marketing was a positive one, and that our team, especially Sanya and Baran, were there to guide you every step of the way.

Hearing that their support made a lasting impression — from personalized videos to thoughtful follow-ups — is exactly the kind of customer care we strive for. We believe real help means being responsive, human, and sticking with you until everything works just right.

It’s also great to know Omnisend is not only meeting your expectations but helping you grow your new Shopify AI website with confidence. We’re here whenever you need us — always ready to support your next steps.

Irtaza n.

marketing manager

Small-Business (50 or fewer emp.)

11/13/2025

"Effective but Complicated"

4.5/5

What do you like best about Omnisend?

The best thing about Omnisend is it's very efficient and has good templates. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Sometimes mail going into spam and all that. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is addressing several key problems for businesses, particularly those in eCommerce and digital marketing. One major issue is the complexity of managing multiple marketing channels. Omnisend simplifies this by integrating email, SMS, and push notifications into one platform, allowing for a cohesive marketing strategy.

Another problem is the challenge of personalizing communication and targeting the right audience effectively. Omnisend provides tools for advanced segmentation and automation, enabling businesses to send tailored messages based on customer behavior and preferences. This leads to higher engagement rates and conversion.

Additionally, many businesses struggle with tracking and analyzing the performance of their campaigns. Omnisend offers detailed analytics and reporting features, helping users understand what’s working and what isn’t, so they can optimize their strategies accordingly.

The benefits of using Omnisend include increased sales through personalized marketing, improved customer retention, and more efficient use of time and resources. By streamlining communication and providing valuable insights, Omnisend enables businesses to grow their customer base and enhance overall marketing effectiveness. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for sharing your feedback. We’re glad to hear Omnisend’s efficiency and templates are helping you build campaigns more easily. We appreciate your note about occasional emails landing in spam — our team is always happy to review your setup and provide guidance on deliverability best practices so your messages consistently reach the inbox. If you ever need help, feel free to reach out via the in-app chat or at support@omnisend.com — we’re here for you.

Chris D.

Director

Small-Business (50 or fewer emp.)

11/16/2025

"Effortless Campaigns and Intuitive Design—A Game-Changer!"

5/5

What do you like best about Omnisend?

I've been using Klaviyo like forever, we switched to Ominsend due to pricing, but wow, what a far superior experience. What used to take me 4 to 5 hours, I can now do in an hour. Making campaigns is so intuitive, I could not be happier. I used to sweat email promotions, now it's a pleasure. Customer support is superb. If the bot can't help, a person will, in quick time, too. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The templates are too busy. I'd like some straightforward ones. Maybe they're somewhere, but I find myself deleting most of the sections. My mailshots are simple; the templates are not. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for the detailed feedback. We’re thrilled to hear Omnisend helps you build campaigns more efficiently than your previous experience with Klaviyo, and that our support team is there when you need them. We appreciate your note about template simplicity — we’re actively expanding our template options to provide cleaner, more minimal starting points so you can create high-converting campaigns without extra steps.

Alexandar I.

Owner

Small-Business (50 or fewer emp.)

10/20/2025

"Simple Yet Powerful Marketing Automation for Small Ecommerce Brands"

4.5/5

What do you like best about Omnisend?

What I like most about Omnisend is how easy it is to use right from the start. Setting up email and SMS automation took almost no time, and everything works smoothly with my online store.

The workflow builder is very intuitive, and I love how simple it is to create welcome messages, cart reminders, and post-purchase emails without having to touch any code.

Customer support has also been great, quick to respond, friendly, and always helpful. It really feels like a platform made for small businesses that want professional-level marketing tools without the complexity. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The only things I’d like to see improved are the reporting options and email design flexibility.

The analytics are clear but could go a bit deeper for tracking campaign comparisons or custom KPIs.

Also, while the email templates look good, it would be nice to have a few more creative layout options.

Lastly, SMS pricing can add up if you’re sending high volumes, so it’s something to watch. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend helps me save time and stay consistent with marketing by automating most of my email and SMS communication.

Before, I had to send everything manually and often missed follow-ups or special offers.

Now, welcome messages, cart reminders, and product updates go out automatically and feel more personal.

It also helps me grow and manage my contact list, understand what customers respond to, and improve repeat sales.

Overall, it’s made my marketing look more professional and results more measurable, all without needing a big team or technical skills. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for such a thoughtful and encouraging review! We’re thrilled to hear that Omnisend is helping you deliver professional, consistent marketing without the need for a big team or complex setup — that’s exactly what we aim for. It’s great to know the automation tools, intuitive builder, and support team are hitting the mark for your store.

We also really appreciate your insights on reporting depth, design flexibility, and SMS costs. These are all areas we’re actively reviewing, and hearing your perspective helps us prioritize what matters most to small ecommerce brands. If you’re open to it, we’d love for you to share more about the KPIs and design features you’d find most useful — our support team is always ready to listen and pass feedback to the right folks.

Thanks again for growing with us — we’re lucky to be part of your journey!

Dušan T.

Project Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/17/2025

"Effortless Campaigns with Smart AI, But Needs Better Template and Layout Editing"

4/5

What do you like best about Omnisend?

I appreciate how easy it is to use the booster campaign feature. The straightforward application of AI for generating subject lines and preview text is particularly helpful. I also enjoy the simplicity of scheduling campaigns, which makes the whole process smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

For me, the biggest drawback is the absence of a desktop and mobile layout feature. If you apply any margins, the layout cannot be displayed in full width on mobile devices, which is quite limiting. Another significant frustration is the lack of a dedicated template editor. To access and edit any saved custom template, you have to begin creating a campaign or flow email, which is inconvenient. Additionally, I find it disappointing that there is no dedicated desktop or mobile view within the editor itself—this feature is only available in the preview tool, not during actual editing. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for your detailed feedback — it’s incredibly helpful. We’re so glad the AI tools and new reporting features are supporting your work as a Project Manager. Your input on the template editor and layout responsiveness is well taken, improving design flexibility is an ongoing focus. We’re committed to evolving Omnisend to better serve your needs and make campaign creation even more seamless.

kay l.

Ecommerce

Small-Business (50 or fewer emp.)

10/17/2025

"Great Graphics and Efficient Design, but Navigation Can Be Time-Consuming"

5/5

What do you like best about Omnisend?

The graphics and the way coding and building your Campaigns, Forms, Automations, and more are set up have made my work much more efficient. Personally, I find that putting everything together is easier thanks to this design. The process of typing, inserting elements, and clicking buttons in Omnisend is simple and intuitive, which is especially helpful for someone like me who is still learning and aiming to create effective email marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Overall, I have found it useful, but sometimes I feel that I spend too much time navigating through the platform, especially when working with Automations and Forms. Starting new sets from scratch can be time-consuming, and I think having the ability to duplicate forms would be very helpful. It would also be great if I could easily edit new sets, especially when I find a style that works better than others. Additionally, I have struggled a bit with choosing colors, as that part has not been easy for me. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

I haven't had any problems with anything so far—it's been good, and I've appreciated having strong patience. However, I would like more guidance on which features could be useful, and the ability to pin certain ones over others. This would help me get a better sense of the layout I need to work with. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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We appreciate your detailed feedback and are glad Omnisend has supported your learning and efficiency. Your suggestions on navigation, form duplication, and guidance are extremely helpful. We’re committed to improving the user experience and making your journey even more seamless as your marketing efforts grow.

Since you mentioned some challenges with forms, especially duplicating them — we’d love to help! Please don’t hesitate to get in touch with our support team via in-app chat or at support@omnisend.com. Duplicating forms is possible in just a few clicks, and we’re here to guide you through it.

Charlayn L.

President - Marketing - Graphic designer (Pretty much every single task)

Small-Business (50 or fewer emp.)

10/16/2025

"OmniSend: Intuitive and Effective, but would "Needs" More French speaking customer Support"

5/5

What do you like best about Omnisend?

The OmniSend app is very easy to use, especially when the user is not an expert. It's very intuitive. It's simple, with a minimum of common sense and knowledge, to successfully build and send campaigns that achieve the objective in terms of profitability while conveying a qualitative image to the brand it serves.

The customer service has improved significantly so they are able to help efficiently. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Since the app is sold in Europe, it would be nice and smart to allow French speakers to have the same tips as English speakers, such as the words in the subject line of the campaign that help optimize deliverability of emails.

I would love also to be able to add videos to my emails easily like we can do with photos

I would also appreciate a multilingual customer service Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for such a thoughtful and constructive review! We’re thrilled to hear that Omnisend is helping you communicate effectively and elegantly with your customers—especially for a sophisticated brand like yours. It’s wonderful to know the platform feels intuitive and accessible, even without deep technical expertise, and we’re glad you’ve noticed improvements in our customer service.

Your feedback on enhancing the experience for French-speaking users, including subject line tips and multilingual support, is spot-on—and something we’re actively exploring. We’d also love to make video inclusion as seamless as images, and your input reinforces how valuable that would be.

Thanks again for sharing your experience and suggestions — we’re always listening, learning, and evolving to serve you better.

Miguel M.

Small business owner

Small-Business (50 or fewer emp.)

10/9/2025

"Hands down the best marketing platform for our business!"

5/5

What do you like best about Omnisend?

Omnisend has been a game-changer for our email marketing strategy and we're using it every day now. It's super user-friendly, easy to implement and the powerful automation features for welcome emails and abandoned carts have saved us so so much time while boosting sales a lot. The Shopify integration is seamless and honestly, customer support are fantastic. I highly recommend Omnisend to any e-commerce business like mine looking to up their marketing game. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

Not much I can dislike, but some more customisation options would be welcome. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend is solving my major problem I had, the manual and time-consuming parts of marketing, by letting us automate key campaigns like welcome emails and abandoned cart reminders. This has solved the issue of lost sales and helped us recover potential revenue in many cases. I would say the main benefit is that we save a significant amount of time while simultaneously increasing our sales and making our marketing more profitable, all within one easy-to-use platform. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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“Hands down the best”? You’ve got us blushing! It’s fantastic to hear how Omnisend has streamlined your marketing and helped you reclaim time while boosting sales. We designed our platform to remove the friction from ecommerce marketing, so it’s great to see that automation and Shopify integration are working smoothly for you. We’re here to support your continued growth, and we appreciate your feedback on customization — duly noted!

Lisa G.

Founder

Small-Business (50 or fewer emp.)

10/6/2025

"Remarkably EASY"

5/5

What do you like best about Omnisend?

What I appreciate most about Omnisend is how remarkably easy it is to set up effective, automated marketing campaigns without needing any technical expertise. The platform brings together email, SMS, and push notifications in a seamless way, allowing me to handle all my customer communications from a single dashboard.

I also value the pre-built templates, which make it effortless to create professional-looking emails in just a few minutes.

Another highlight is the analytics and reporting tools. They provide clear, actionable insights into how my campaigns are performing, enabling me to refine my strategy and understand exactly what’s working. Additionally, Omnisend’s customer support stands out for being quick, friendly, and genuinely helpful.

All in all, Omnisend achieves an ideal balance between robust features and user-friendliness. It has increased my engagement rates and turned marketing automation into something I genuinely enjoy. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I wish the platform had prompted me to set up my domain before I sent out my initial batch of emails. Unfortunately, my first scheduled emails ended up in my contacts' spam folders. On the positive side, customer service was quick to help me resolve the issue. I just would have preferred to have this guidance before sending my first scheduled emails. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

This tool has also been instrumental in boosting my customer engagement and sales by ensuring that the right message reaches my audience at the most effective moment. The comprehensive analytics and A/B testing capabilities allow me to fine-tune my campaigns efficiently, resulting in improved open rates, increased conversions, and deeper customer relationships. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Thank you for the detailed and insightful review. It’s great to hear that Omnisend has helped simplify your marketing efforts while delivering the functionality you need to drive results. Making automation accessible without requiring technical expertise is a key goal of ours, and we’re glad that the unified dashboard, templates, and analytics are supporting your success.

We also appreciate your feedback on the domain setup experience. That’s a valuable reminder of how important clear onboarding is, especially at the start of a customer journey. We’re always reviewing how we can better guide new users through these critical steps.

It’s encouraging to know that Omnisend has contributed to higher engagement, increased conversions, and stronger customer relationships for your business. We’re committed to continuing to support your growth with tools that prioritize effectiveness, clarity, and customer-first design.