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In a world where the average user has 130 touchpoints on their mobile phone every day, the simple click-to-conversion model is obsolete. Discover 4 ways AI-powered measurement can help you keep pace — and unlock ROI: https://goo.gle/42OIchO
Right on the heels of #RethinkROI, I had the pleasure of sitting down with Ginny Marvin to share why AI-driven measurement strategies are so critical in today’s evolving landscape. Check out our conversation: #AI #DataDriven #Marketing
La integración de la IA 🤖en la estrategia de marketing de muchas empresas aún es un concepto complicado. Sin embargo, en muchos casos, puede ayudarte a descifrar el “customer journey” de tus clientes en plataformas como Google y YouTube.🤯 Descubre todo esto y las palabras de Lorena Roque Masi y Javier Catalán de Domingo, de Google, además del caso de las campañas Generación de demanda de RIU Hotels & Resorts en el siguiente artículo.👇🏻👇🏻👇🏻 https://lnkd.in/eSgpaWwm #IA #customerjourney #marketing
The time to grow and lead in AI is now! Looking forward to the insights that Google CMO Lorraine Twohill and Tiffany Rolfe (she/her) of R/GA will be sharing at #POSSIBLE2025 on AI and its transformative impact on the future of marketing.
📣 Exciting announcement from POSSIBLE! 📣 AI is revolutionizing marketing, but is it spurring a creative renaissance or a race to the bottom? Join Lorraine Twohill (Chief Marketing Officer, Google) in conversation with Tiffany Rolfe (Chair & Global Chief Creative Officer of R/GA), as she shares game-changing insights on AI and its transformative impact on the future of marketing. Register Now & Lock in Your Plans—Rooms Are Going Fast! Arrive Sunday & Depart Thursday to experience everything POSSIBLE. Register now for POSSIBLE 2025 at Fontainebleau Miami Beach April 28-30 👉 https://ow.ly/3HRs50UbWQm Think with Google #POSSIBLE2025 #ThoughtLeadership #Marketing #Innovation #Creativity #Connection
¿Cuáles son las 6 capacidades que diferencian a los líderes en inteligencia artificial? Ramiro Sanchez las revela aquí ⬇️ #IA #Liderazgo #TransformacionDigital
Waitrose & Partners is a go-to destination for special occasions, whether people are shopping for their mum’s birthday or the first sunny weekend in May. ☀️ Not only that, it’s coming up with innovative solutions for driving results. How, you ask? By leveraging real-time insights to deliver more relevant ads to audiences. Dive into this piece to discover how the supermarket group tapped into weather data to boost both relevance and engagement — and reach shoppers at the perfect time → https://goo.gle/4bRQEzV #ThinkWithGoogle #MarketingStrategies #DataDrivenMarketing #DigitalAds #Waitrose
Fare lead generation è come una corsa contro il tempo: servono le strategie giuste, al momento giusto. Oggi, però, Nicoletta Papucci, CMO di Mavriq, ha solo 15 secondi per rispondere alle nostre domande. Ce la farà? 👀 📲 Per approfondire tutto sulla Lead Gen, non perderti il training di Marketing Expert Journey del 17 aprile! https://goo.gle/3DVeluz
Apps are exploding in Africa - with 1.1 billion installs and counting. 🔥 Offering key insights and takeaways for 2025, brands can mould and optimise their app marketing strategy with today’s knowledge. Dive into Google’s latest report on the state of app marketing in sub-Saharan Africa → https://goo.gle/4c2RklX #ThinkWithGoogle #AppMarketing #GoogleAfrica #MarketingStrategies
New Story is scoring major experience points (XP) with immersive in-game ads. 🎮 By pioneering innovative ad formats, New Story is boosting its in-game revenue and inspiring its peers to level up: https://goo.gle/3XAQneW Looking for more consumer insights and industry trends? Have them delivered straight to your inbox by subscribing to Think with Google 📩 https://goo.gle/3TU2ZvF #ThinkWithGoogle #MobileGaming #AdTech #Innovation #GameDev
New Story is scoring major experience points (XP) with immersive in-game ads. 🎮 By pioneering innovative ad formats, New Story is boosting its in-game revenue and inspiring its peers to level up: https://goo.gle/3FHLv1q Looking for more consumer insights and industry trends? Have them delivered straight to your inbox by subscribing to Think with Google 📩 https://goo.gle/47PUIPl #ThinkWithGoogle #MobileGaming #AdTech #Innovation #GameDev
New Story is scoring major experience points (XP) with immersive in-game ads. 🎮 By pioneering innovative ad formats, New Story is boosting its in-game revenue and inspiring its peers to level up: https://goo.gle/4c6zA9l Looking for more consumer insights and industry trends? Have them delivered straight to your inbox by subscribing to Think with Google 📩 https://goo.gle/3TPEwaY #ThinkWithGoogle #MobileGaming #AdTech #Innovation #GameDev