Medium

Cliff Fawcett

In

Full Frame

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Cliff Fawcett

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5d ago

The Visual Chord

The secret to photographs viewers fall in love with.

An aerial drone photograph of the prehistoric black volcanic monoliths of Pedras Negras in Angola rising like islands above an unbroken sea of sunrise clouds.

In

Full Frame

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Cliff Fawcett

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Nov 2

Why AI is the Best Thing to Happen to Photography

Your camera just became 10x more valuable.

A woman sitting pensively in the open rear entryway of an expedition-equipped Land Rover Defender, framed in the foreground by a second vehicle.

In

Full Frame

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Cliff Fawcett

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Oct 26

Why Most Photographers Plateau

You don’t have a talent problem. You don’t have a gear problem. You have three psychological blind spots.

A colossal, frozen blue-and-white ice monolith shrouded in winter mist at Niagara Falls, with a solitary bird flying past to emphasize the massive natural scale

In

Globetrotters

by

Cliff Fawcett

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Oct 19

Everything You Know About Voodoo is a Lie

No dolls. No pins. No curses. What an overland journey into the sacred shrines of Benin revealed about the world’s most demonised faith.

A high-ranking Vodun priest in white headwear and red robes sitting inside his clay shrine surrounded by traditional ancestral offerings in Ouidah, Benin.

In

Full Frame

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Cliff Fawcett

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Oct 12

Stop Chasing the Light. Start Photographing the Shadow.

Why the most moving photographs are built from the dark.

A hooded figure in a traditional djellaba walking down a narrow diagonal shaft of sunlight cutting through deep black shadows in a Moroccan alleyway.

In

Full Frame

by

Cliff Fawcett

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Oct 2

Why Nature is Funnier Than Your Camera Club

Inside the 2026 Comedy Wildlife Photography Awards: The cognitive science of why humour is conservation’s most powerful weapon.

A close-up photograph of a juvenile African elephant in Addo Elephant National Park, South Africa, curling its trunk across its eye like a blindfold, titled “If I Can’t See You” by Cliff Fawcett, finalist in the 2026 Comedy Wildlife Photography Awards.

In

Full Frame

by

Cliff Fawcett

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Sep 28

Want to take better photos? See like a baby.

Cognitive science proves your brain is too efficient to truly see. Here is how to reset it.

A dramatic sunset silhouette of Mont Saint-Michel in France against a glowing amber sky, with birds in flight and golden reflections across the tidal flats

In

Full Frame

by

Cliff Fawcett

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Sep 21

Why Smart Photographers Take Boring Photos

And how to train your eyes so your brain gets out of the way.

An ancient stone minaret in Mardin, Türkiye, surrounded by a dramatic flock of pigeons in mid-flight against a dusky evening sky.

In

Full Frame

by

Cliff Fawcett

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Sep 13

You don’t see a photograph. You feel it

The cognitive science of the two forces that give your photographs a pulse.

A woman in white stands among ancient skeletal camel thorn trees on the white clay pan of Deadvlei, Namibia, against a towering sunlit sand dune

In

Full Frame

by

Cliff Fawcett

·

Sep 7

Why Great Photographs Never Tell Stories

Why the industry’s favourite buzzword — storytelling — is ruining your work and the science that solves it.

A rusted steam engine in the Uyuni train cemetery in Bolivia, with annotations showing tonal contradiction, contextual void, and visual tension.

Cliff Fawcett

Cliff Fawcett

Photographer & psychologist. Teaching how the brain sees, and the signals that make an image impossible to ignore. https://clifffawcett.com/signal-in-the-frame

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