When AI makes building software faster and cheaper, discovery judgment becomes the critical competitive advantage. The work of deciding what is worth building has replaced the work of deciding how to build it.

I founded Unvera to help product teams and founders develop this capability systematically. The Discovery Judgment Framework combines methods such as Jobs-to-Be-Done, Opportunity Solution Tree, and Assumption Mapping with double-loop learning and evidence-based reasoning, making judgment development measurable rather than accidental.

I have spent 20+ years as a software maker and leading product teams. Today I work directly with organisations on discovery practice, write about the framework on UX Collective, and develop training programmes for practitioners.

Check out the free online Judgment Framework Introductory Course. More at www.unvera.ai.

Based in Portugal. Connect: www.linkedin.com/in/galerobins