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Twisha Shah-Brandenburg

Twisha Shah-Brandenburg

·

Jun 3, 2025

52: Letting Go to Lead Forward: Why Legacy Metrics Hold Design Back

Every design organization inherits metrics that once validated its value — but now constrain its growth.

52: Letting Go to Lead Forward: Why Legacy Metrics Hold Design Back

Twisha Shah-Brandenburg

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May 24, 2025

36: Beyond the Dashboard: A Design Leader’s Framework for Meaningful Metrics

“If it can’t be measured, it can’t be improved.” True — but only if you measure the right things the right way.

36: Beyond the Dashboard: A Design Leader’s Framework for Meaningful Metrics

Twisha Shah-Brandenburg

·

May 23, 2025

49: Rest Is a Leadership Skill: What Design Executives Get Wrong About Impact

“When leaders rest, permission ripples outward.”

49: Rest Is a Leadership Skill: What Design Executives Get Wrong About Impact

Twisha Shah-Brandenburg

·

May 22, 2025

29 — Beyond Aesthetics: Mental Models for Strategic Design Management

In the ever-evolving landscape of business and design, decision-making isn’t just a function — it’s the heartbeat of innovation and growth…

29 — Beyond Aesthetics: Mental Models for Strategic Design Management

Twisha Shah-Brandenburg

·

May 22, 2025

27: Leadership Secrets No One Tells You — But I Will.

The task of leadership is not to put greatness into people, but to elicit it, for the greatness is already there.

27: Leadership Secrets No One Tells You — But I Will.

Twisha Shah-Brandenburg

·

Feb 22, 2025

Corporations Are Living Systems, Not Machines: Ditching the Machine Mentality for a More…

“Living systems require diversity and interconnection to thrive. The most successful organizations don’t just optimize for efficiency —…

Corporations Are Living Systems, Not Machines: Ditching the Machine Mentality for a More…

Twisha Shah-Brandenburg

·

Feb 19, 2025

Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

“70% of design professionals say their biggest barrier isn’t executive buy-in — it’s middle management. Why?”

Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

Twisha Shah-Brandenburg

·

Feb 17, 2025

Reframing the Double Diamond: From Process to Organizational Compass

The Double Diamond: What It Is and Why It Was Created

Reframing the Double Diamond: From Process to Organizational Compass

Twisha Shah-Brandenburg

·

Feb 15, 2025

The Messy Middle — Why I Ditched My To-Do List for a Done List (And Never Looked Back)

At the start of this year, after a solid year in therapy (gold star for self-work!), I made small but meaningful changes to reclaim my…

The Messy Middle — Why I Ditched My To-Do List for a Done List (And Never Looked Back)

Twisha Shah-Brandenburg

·

Sep 22, 2021

Lessons on being a leader I learned from my first manager

My first design manager Jean Cattell passed away earlier this week. She was the Director of Design at The Field Museum for many decades. As…

Picture of Jean Cattell

Twisha Shah-Brandenburg

Twisha Shah-Brandenburg

Navigating the messy middle of leadership, design, and life. Insights on product, career growth, and motherhood—unfiltered, practical, and real.

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