Medium

Zoltan Havasi

he/him

Zoltan Havasi

·

5d ago

Where does a brand live?

How and why brands come to exist at all

Zoltan Havasi

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Oct 27

What is a brand?

When I start working with a new client on brand strategy, this is the question I usually begin with. It is not rhetorical, and it is not a…

Zoltan Havasi

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May 21

Your Brand Is Not Your Logo. It’s Your Operating System

And the cab driver who taught me that I’d been thinking too small.

Zoltan Havasi

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Mar 29

What are we actually trying to build?

A reflection on Brand Thinking, the Rosetta Stone, and the question that might be more important than any strategy deck.

What are we actually trying to build?

Zoltan Havasi

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Jan 12

Why Did I Give My Brand a Three-Word Name?

And Should You?

Zoltan Havasi

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Nov 13, 2025

Insights vs. repetation: a constructive critique

G Douglas recently posted on LinkedIn with a provocative thesis: insights are an illusion, a post-hoc rationalization for work that…

Zoltan Havasi

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Nov 3, 2025

Clarity outside, cohesion inside

A case study of how internal values were aligned with external expectations — turning a human-centred culture into a coherent, credible…

Zoltan Havasi

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Oct 15, 2025

Think you’re smarter than AI?

This puzzle might change your mind

Zoltan Havasi

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Aug 27, 2025

Consistency as a source of creativity

How enduring brands build relevance without losing themselves

Zoltan Havasi

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Jul 14, 2025

Brand Thinking: the missing link between who you are and how you’re perceived

A proven methodology that transforms the costly disconnect between internal reality and market perception into sustainable competitive…

Zoltan Havasi

Zoltan Havasihe/him

Brand strategist + design thinker. Helping organizations create lasting value through human-centered solutions. https://www.linkedin.com/in/zoltan-havasi/

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