Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world’s most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.
Apple’s latest MacBook Pro models are already falling in price, as is the new M4 Mac Mini.
Apple’s tablet lineup is more complex than ever — but picking the iPad to buy might be simpler than expected. Here’s how to choose the one for you.
The Onion will probably be making up new fake iOS services until the end of time, and I’ll chuckle at every one.
[theonion.com]
The Washington Post has a good article about Cook’s recent work with the Trump administration, including a conversation last week with the commerce secretary about how tariffs could impact iPhone prices.
Cook’s playbook for dealing with the first Trump administration is being widely replicated with the second.
[washingtonpost.com]
“This update provides important bug fixes, security updates, and addresses a rare issue that prevents wireless CarPlay connection in certain vehicles,” according to Apple’s patch notes. Apple’s website also highlights two security issues the company addressed.
We’re getting started with day three of Meta’s antitrust trial with some controversy. A Snap attorney complains to Judge Boasberg that Meta released slides with inadvertently flawed redactions. He also accuses Meta’s lead attorney of openly referencing Snap’s competitive assessments that should have been private.
An Apple attorney echoes Snap’s charges of “egregious” disclosures, saying Apple can’t be confident that Meta will protect its internal information moving forward. Google’s attorney says its data has been jeopardized by Meta, too.
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Following Apple’s other headphone brand expanding into smartphone cases last September, Beats has launched a collection of reinforced charging cables featuring a woven design to help minimize tangling. They’re available in five-foot or eight-inch lengths in USB-C to USB-C, USB-C to USB-A, and USB-C to Lightning configurations.
Color options include bolt black, surge stone, nitro navy, and rapid red while pricing is $18.99 for a single cable (either length) or $34.99 for a two-pack.
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The company has rebranded its Search Ads team to Apple Ads, 9to5Mac reports. “Our ad offerings have grown beyond search,” Apple says in a post. “So we’ve decided to change our name.”
Apple has ads in many parts of the App Store, including the Today tab.
The company is working on two follow-ups to the Vision Pro, according to Mark Gurman in today’s Power On newsletter for Bloomberg. The goal for one is a cheaper Vision Pro. The other would tether to Macs for use as a wired display or for “high-end enterprise applications.”
That’s different from its canceled transparent-lens AR glasses that would have worked the same way, Gurman writes.
They were removed earlier this year, and now they’ve returned, according to a post from Retail Archive on X (via 9to5Mac). Hopefully Apple shares a good look at them during WWDC 2025, which kicks off on June 9th.
Is “bar” even the right word to describe it? If this actually is what the iPhone 17 Pro looks like, I guess we’ll see what Apple calls it.
Three excellent pieces by Mark Gurman, John Gruber, and Ben Thompson recently published that explain why Apple can’t move iPhone production back to the USA. There is no tariff percentage that will result in a US-based “army of millions and millions of human beings screwing in little screws to make iPhones.” As Steve Jobs told President Obama back in 2011, “those jobs aren’t coming back.”
The UK is prepared to cut a tax that targets Silicon Valley, and other countries may follow suit.
The two companies are being probed over compliance with the bloc’s Digital Markets Act and are expected to face modest penalties for violations, taking the “geopolitical climate” into consideration. EU antitrust chief Teresa Ribera previously said she would issue her ruling in March but now says that “decisions could be adopted in the coming weeks” as the EU focuses on tariff negotiations with the US.
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Apple’s “short-term” solution to Trump’s tariffs may be upping its iPhone exports from India, where the 26 percent tariff is about half of China’s. The company is on track to make 25 million phones there this year, with 10 million for the local market, but might redirect more to the US.
The Wall Street Journal reports that Apple sees the situation as “too uncertain” to alter its manufacturing plans just yet though.
Here’s a look at a Severance-themed “evening of sanctioned merriment” that Apple hosted this weekend at the New Jersey Bell Works building. The Apple TV Plus show’s cast and crew were able to “share their experience and connect with fans,” as 9to5Mac writes.
“Apple Immersive Video Utility” is available now for Macs and Vision Pros, though only in US English, as MacRumors notes. With the Mac version, you can “import, organize, package, and review Apple Immersive Video,” Apple’s immersive video format. You can stream the videos, synchronized, to one or more headsets with the visionOS version installed.
That could make it easier to share in-person experiences. If you can find another Vision Pro owner, that is.
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Apple has won its first legal battle over the UK’s demand for a backdoor to encrypted data: the right to tell everyone it’s happening. The Investigatory Powers Tribunal has ruled on whether Apple’s claim should be kept secret on national security grounds, and Apple won.
That doesn’t bring it any closer to restoring ADP encryption in the UK, nor does it mean hearings will be public, but this open secret is a little more open.
[investigatorypowerstribunal.org.uk]
US Commerce Secretary Howard Lutnick insisted in a Face the Nation appearance today that President Trump’s tariffs will “stay in place” and will result in things like “the army of millions and millions of human beings screwing in little screws to make iPhones” coming to the US.
He acknowledged that “it’s gonna be automated,” which is just one of the reasons more manufacturing may not mean more jobs.
Attorney General Pam Bondi sent Apple a letter “telling the company it should follow President Donald Trump’s executive order” extending ByteDance’s deadline to sell TikTok by 75 more days, reports Bloomberg. The outlet had reported a similar letter sent to both Google and Apple prior to their decision to restore the app to their online marketplaces in February, too.
