Eli Simon·Aug 26, 2025Eli’s Thoughts 8.25: Marketers can lead AI into the Enterprise with Clean RoomsHappy Monday! Before I get started, we will be hosting a Happy Hour at AdWeek NY on October 7th in NYC. RSVP here, I’d love to see you now…
martino.agostini·Dec 8, 2024Retail Media Advertising: How E-Commerce is Becoming AdTech’s Next FrontierRetail media networks (RMNs) are revolutionizing the advertising landscape, emerging as a solution to the challenges faced by traditional…A response icon1A response icon1
Blaksolvent News·Oct 23, 2024Blaksolvent News: Navigating the Q4 Chaos — Strategies, Trends, and Power PlaysQ4 Intel — Blacksolvent’s Pulse on Business & Marketing October 23, 2024
Tom Liou·Oct 2, 2024【91APP】RMN 3.0 革新未來行銷策略透過 91APP 的 Jooii 跟 AD2 零售媒體聯播網的合作，品牌方可以探索一群人的 Persona，找出一包受眾。達成「標籤找人，然後人找商品」也就是說最後一里的 Retargeting 轉換，品牌方投廣也不一定需要透過用 Facebook、Google 後台的方式做再
Tom Liou·Oct 2, 2024【Family ADS】建立更緊密的通路及品牌新關係我們全家做 RMN 的理由是，我們也希望做到的是「品牌有利、通路有利、顧客也有利」，也就是說顧客拿到好的情報 對的情報 他需要的情報；那品牌端可以賣更好業績也更棒；那通路商除了賺到撮合消費者＋商品的交易財，再進一步賺到廣告財。A response icon1A response icon1
Eli Simon·Apr 10, 20244/9/2024: ESPN should pay Caitlin Clark $5MI am so excited that Caitlin Clark’s performance comes close enough to our fun world of data and media that I get to write about it. It’s a…
In#零售的科學byHappy Lee 李昆謀·Jan 17, 2024RMN 的六種可能型態RMN是什麼？這篇文章嘗試用媒體X通路X品牌X廣告系統商之間的關係，展開描述 RMN 的六種型態，並分別舉出實際案例。
Giljae Joo (주길재)·Nov 21, 2023Retail Media Network이미 많은 사람들이 온라인으로 쇼핑을 하고 있다. 소비자의 행동 변화는 기업이 제품을 홍보하는 방식을 변화시키고 있다. 이제까지는 검색 사이트, SNS에서 잠재 고객을 타겟팅하면서 광고를 했지만, 이제는 RMN을 활용해서 잠재고객과 소통해야 할…
In#零售的科學byHappy Lee 李昆謀·Sep 27, 2023「內容電商」到「RMN」，媒體與零售交乘出的新物種內容即商品、商品即內容。媒體即通路、通路即媒體。在媒體上的零售商品廣告，或是在通路上的零售商品廣告，都屬於某一種型態的RMN。RMN 追求的主要是 Performance，廣告就是要帶來轉換，RMN 就是為了服務零售業的廣告而產生，成為更適合零售業的一種廣告方式。
Eli Simon·Sep 12, 2023Retail Media Pricing StrategiesThis weekend, those of us who are dumb enough to still pay for cable in New York City (like me) and wanted to watch the US Open final on…
