Special thanks to our Head of Video & Partnerships, Stacey Weibrecht, Sally Lee from Canvas Worldwide, and Shailley Singh from IAB Tech Lab for sharing their knowledge at #CTVConnect! Here’s what they discussed: 🔐 PAIR eliminating the need to pool data with other advertisers, ensuring the protection of first-party data. 🚀 PAIR being adopted by 20K+ publisher domains, including NBCUniversal and The Walt Disney Company 💲PAIR unlocking first-party data potential, as demonstrated by Hyundai Motor America's 8% reduction in cost-per-reach using PAIR-based audiences.
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
-
http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
-
It’s time to level up your CTV strategy! Excited to share Tubi's direct integration with Display & Video 360 that will unlock more opportunities for advertisers. Check it out ⬇️ #DV360
Smarter CTV buying starts now. Tubi is now directly integrated with Google Display & Video 360, giving advertisers a more efficient, cost-effective way to access our premium, brand-safe inventory. This integration unlocks key capabilities – like the ability to layer on PAIR and Google Audiences, and consistent genre targeting across every impression – for smarter targeting and better reporting. Want to learn more? Get in touch with the team → https://lnkd.in/dsnm9x77
-
-
Our very own Andreas Lux-Wellenhof graced the stage with industry thought leaders at Advertising Week Europe 🥳 Read Anne's post to see what's new ↓
It was a privilege to share the stage at Advertising Week Europe with Naomi Walkland, Andreas Lux-Wellenhof, and Jack Benjamin, discussing the latest and greatest updates from Spotify Advertising We are introducing new ways to buy, create, and measure ads on Spotify, and are incredibly excited to announce the launch of the Spotify Ad Exchange, offering direct, unparalleled access to our inventory for programmatic buyers via their preferred DSPs 🔥
-
-
✅Preview Mode is the tool for you. Dive into more ways Preview Mode and other Google Tag Manager features can make it easier for you to manage your campaigns ➡️ https://goo.gle/41ZHyhj
This content isn’t available here
Access this content and more in the LinkedIn app
-
Do you know where your money goes? Your programmatic budget may be lost to hidden fees! Ask your Demand Side Platform for a full cost breakdown to be sure you get your fair share. Contact your seller to learn more. #ProgrammaticTransparency
-
-
We're thrilled to partner with Spotify Advertising as they launch the Spotify Ad Exchange. Advertisers can now seamlessly integrate Spotify into Display & Video 360's omnichannel campaigns, gaining easier access to high-quality inventory and Spotify's hyper-engaged audience, at scale. Get started: https://goo.gle/3Yh0XYC
-
-
With GA predictive audiences on #DV360, you can better optimize your campaigns and personalize advertisements based on patterns of user behavior. If you’re in the market to achieve peak ad performance through targeting, dive into Asda’s success story ⬇️
Trying to find profitable customers and drive sales? That’s what leading UK supermarket Asda set out to do — turn swing customers into loyal fans. With the help of Spark Foundry, they implemented a winning digital strategy that blended their existing Google affinity audiences with new GA predictive audiences on #DV360. And the results speak for themselves: 📉 48% lower CPA (cost per acquisition) 📈 84% lift in ROAS (return on ad spend) Emulate ASDA’s success with predictive audiences: https://goo.gle/3FD8drr
-
Ready to improve your ROI? Explore actionable insights from Karen Stocks, VP of Measurement and Audience Solutions at Google ⬇️
Are you ready to unlock the full potential of your marketing budget? Karen Stocks, VP of Measurement and Audience Solutions at Google, shares how marketers can maximize their ROI with first-party data, MMMs, incrementality experiments and attribution. 👉 Read now https://goo.gle/4j976hN
-
On 5/14, #Brandcast will highlight the moments & momentum of YouTube for advertisers!
📣 U.S. #Brandcast - YouTube's annual Upfront is officially taking place on 5/14! YouTube CEO Neal Mohan, YouTube CBO Mary Ellen Coe, and Google President Sean Downey alongside top creators such as MrBeast will dive deep into why YouTube is at the epicenter of culture. Read more 👉 https://yt.be/MYgxU