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The Apprentice (UK) - Season 19 Episode 100 -
(special) The Celebrity Apprentice: Christmas Special Episode 1
(special) The Celebrity Apprentice: Christmas Special Episode 1
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00:00Hello? Santa?
00:02Hi, it's Lord Sugar here.
00:04Oh, Alan. It's good to hear from you.
00:06Did you get your presents?
00:08Yes, thanks for the slippers. Perfect fit.
00:11Now, I wonder if you could do me a little favor?
00:13See, I've got these celebrities that I'm supposed to put through their paces for children in need.
00:19I don't suppose you need a few extra elves, do you?
00:22I think I might have just the thing.
00:25Lovely stuff. I'll send them your way.
00:27Bye.
00:28Goodbye. And, Alan, try to be good this year, will you?
00:33Oh, I'm always a good boy, Santa.
00:37Well, I hope they don't come up with a load of old baubles.
00:41Twelve famous faces are heading to London.
00:45In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:50If I can survive that, I'm going to smash this.
00:53As William Shakespeare said, though she be but little, she is fierce.
00:57That could be written for me.
00:59They're leaving their day jobs behind to do battle for BBC children in need.
01:04I am not here to play any games.
01:06I will throw anybody under the bus.
01:08In fact, I will throw the boss under the bus.
01:10Don't forget your Oyster card.
01:12I'm back in the ballroom.
01:14I can't wait to see Lord Sugar and show him what he's been missing.
01:17But impressing the boss...
01:19Let's make a load of money, yeah?
01:21...will be anything but child's play.
01:23Oh, these are burning.
01:24Oh, dear.
01:25Oh, my God, look.
01:26We've got this all under control.
01:27We've got bubble gum and white pepper.
01:28I just got sick in my mouth.
01:29Is that a good sign?
01:30Twelve celebrities.
01:31Where are you panicking from this kitchen?
01:32I'm panicking.
01:33I don't go into the kitchen.
01:34I attended my Deliveroo driver's wedding.
01:35One tough task.
01:36That's gonna be worth triple your orders, haven't it?
01:37All you experts have come up with that piece of crap.
01:38I mean, that is diabolical.
01:39It's down to business.
01:40Listen, mate, your advert sucks.
01:41For children in need.
01:42You're fired.
01:43I've got a big dick in my mouth.
01:44I've got a big dick in my mouth.
01:45Is that a good sign?
01:4612 celebrities.
01:47Where are you panicking from this kitchen?
01:48I'm panicking.
01:49I don't go into the kitchen.
01:50I attended my Deliveroo driver's wedding.
01:51One tough task.
01:52You're a penguin.
01:53It's all called your orders, haven't it?
01:54All you experts have come up with that piece of crap.
01:57I mean, that is diabolical.
01:59It's down to business.
02:00Listen, mate, your advert sucks.
02:03For children in need.
02:04You're fired.
02:1711am.
02:20The boardroom.
02:23Yes, would you please send the celebrities in?
02:35Hello.
02:44Thank you very much indeed, ladies and gentlemen,
02:47for giving and affording your time for this great charitable cause,
02:51which is for children in need.
02:53Now, um...
02:55OK.
02:56It would be good if I knew any of you.
02:58LAUGHTER
03:00And I've got your CVs here, so...
03:03Right, Rob.
03:05Apart from guiding these people legally,
03:07what do you feel you might be able to bring in a business point of view?
03:11Well, I mean, I can freeze the assets of the other team, I'm hoping.
03:14LAUGHTER
03:18Now, Shazia, you're a comedian.
03:21Come on, tell me, what do you feel you might be able to bring to this?
03:24Decisive, a sense of humour.
03:27We've won, basically.
03:30We've won hands down.
03:31Right.
03:32We've got all the qualities that they haven't got.
03:35LAUGHTER
03:36Don't start on us already.
03:39Shots fired.
03:40AJ.
03:41Hello.
03:42You sound like you've got a Cornish accent there.
03:44Cornish?
03:45How very dare you.
03:48Blackburn, Lancashire.
03:49Blackburn, Lancashire.
03:50Yeah, you're a presenter of Big Brother, is that right?
03:53Yes, correct.
03:54What do you reckon you'll bring to this?
03:56I can bring me voice, I can bring...
03:58Oh, you can certainly talk, I've got that bit.
04:00LAUGHTER
04:01I can bring, you know, good work ethic and everything with 100% commitment.
04:08Good.
04:09Now, Tom, since when did you get celebrity status?
04:13I don't know.
04:14I don't know.
04:15I don't know.
04:16I don't know.
04:17I mean, he was here as an ordinary candidate.
04:19I remember him well.
04:20Right.
04:21Now, he's here in Celebrity Apprentice,
04:24bit of a wheeler-dealer.
04:26He sells Christmas cards on New Year's Day.
04:29LAUGHTER
04:30You're crying.
04:31I don't get upset.
04:32I mean, it's just...
04:33I've done this show six years ago, and this show changed me life.
04:36And I'm back, yeah.
04:38Four.
04:39It is exciting for me, because you're the only candidate
04:42that might end up firing twice.
04:44LAUGHTER
04:45I hope not.
04:46I hope not.
04:47Fingers crossed.
04:48And now, Hedina.
04:49Hi.
04:50Hello.
04:51Four times world cycling champion, yeah?
04:53Unbelievable.
04:54Yeah.
04:55APPLAUSE
04:57What do you think you can bring to business?
04:59Ah, I can bake.
05:00I can cook.
05:01That's my skill.
05:02Whoa.
05:03Interesting.
05:04Oh, come on.
05:05Interesting.
05:06You'll find out in a minute.
05:08OK.
05:09So, anyway, JB.
05:11Yes, or Trigger?
05:12You're part of the band JLS, is that right?
05:14Yes, still am.
05:15Good.
05:16You're finally hoping to be a number one at Christmas then, yeah?
05:18Yeah.
05:19Yeah.
05:20That would be very nice.
05:21Yeah, yeah.
05:22Good in business.
05:23Well, I would like to think that I would be a person who's calm under pressure.
05:28Oh.
05:29I do like to win, but I also love working as part of a team, so...
05:33Good.
05:34Um, Charlie.
05:35Hello.
05:36You're a Radio One DJ.
05:38Dance, music.
05:39Yep.
05:40I prefer ABBA, actually.
05:42Money, money, money, that's what this is all about.
05:44Listen, I've played a lot of ABBA remixes on dance anthems.
05:48Welcome, welcome.
05:50And then we've got Matt.
05:52So, you're a legend on Gladiators.
05:54Hello, Lord Trigger.
05:55Nice to meet you.
05:56You too.
05:57Um, now what's your strategy?
05:58Are you going to hit everyone with a giant cotton wool bud?
06:01Um, I'm just going to, I'm going to win.
06:03Love it.
06:04What do you reckon you'll bring to this?
06:05Yeah, I think just all round leadership, inspirational role model, Trigger.
06:09I can, already, I see these guys, I'll catch them and they're looking at me.
06:13I see I'm already having the, they can look to me just for guidance.
06:16Yeah.
06:17Okay, so look, enough of all this chit chat.
06:19I'm going to tell you what you're going to be doing.
06:21I'm sending you on a trip to Lapland.
06:26Come on!
06:27Ooh!
06:28Yes!
06:29Yeah, Tom, Lapland is not a dance club.
06:33It's the official home of Santa Claus and you are going to create your own gingerbread
06:42biscuits.
06:43What?
06:44Oh!
06:45Yes!
06:46You'll have to devise a recipe, brand your biscuit, shoot the TV advert and record a radio
06:53jingle.
06:54Then you'll launch your gingerbread to a room full of retailers.
06:58And here's the good bit.
06:59These guys are going to place real orders with you and they are going to be on the shelves,
07:05in the shops, this Christmas.
07:08People to buy.
07:09So, Karen and Mike are my associates here.
07:18Karen has been with me for years in this process.
07:21And Mike, who's famous for his interviewing techniques, these two people don't miss a trick.
07:28I can tell you that now.
07:30OK?
07:31They report back to me and I will know every single thing that you have done.
07:36Now, the winning team is the one that secures the most orders.
07:42And unfortunately, on the losing team, at least one of you will be fired.
07:47Everything clear?
07:48Yes.
07:49Yes, Lord Sugar.
07:50Good.
07:51Let's make a load of money, yeah?
07:53Off you go.
07:54Three days to turn biscuits into serious dough.
08:00I feel, with you, we've got the golden nuggets.
08:03Don't say that.
08:04You feel the golden goose?
08:05I feel a lot of pressure on me now.
08:06Don't feel the pressure, just lay the eggs.
08:08But first, a chance to suss out skills.
08:12I won MasterChef.
08:13You won MasterChef?
08:14Yeah.
08:15So this is a cooking challenge, you know how to cook.
08:17We are winning.
08:18We are winning.
08:20My strategy going into this is wit and if that fails, I'll be bringing legal action.
08:26Top of the to-do list.
08:28I want to be on a husky ride so fast.
08:31Literally, let's go.
08:33Let's go.
08:34A festive trip.
08:36Where are we going?
08:37Oh, that way.
08:38Over here.
08:39To the frozen north.
08:40It's all jolly fiddlesticks talking about biscuits and Santa.
08:43But we've got to win.
08:45I'm not here to sit at the back, I'm scrappy.
08:47I'm up front.
08:48Always.
08:49We won't be going anywhere unless we actually check in.
08:51Oh, yeah.
08:52That's a good point.
08:53Good point.
08:54Well made.
08:55Oh!
08:56Oh!
08:57What the heck in the joint?
08:59Nothing to see here.
09:00Nothing to see here.
09:01Carry on as you were.
09:032
09:08Lapland.
09:10Lapland, home of Father Christmas, reindeer and elves.
09:22And now, 12 celebrities.
09:28We're going to see Sandra!
09:30On a mission to make Pudsy proud.
09:33Oh, my gosh. I feel like I'm in James Bond.
09:45Come on, girl!
09:53Come on!
09:58First task for both teams.
10:00We have arrived.
10:01Come on!
10:02Lockdown a leader.
10:04Who's up for being project manager?
10:07Making his case barrister Rob.
10:10You know, having led teams in various challenging parts of the world,
10:13it seems to me the most important thing is we have the most extraordinary,
10:16brilliant, rich buffet of talent here.
10:18Depth and range of creativity that is, I mean, world class, every single person.
10:24So it seems to me that we are sublimely more gifted than the other team.
10:29All my votes are for you.
10:31Yeah, Rob's got my vote.
10:32Yeah, I think you've got, yeah, I'm in.
10:36These are exceptional people.
10:38When you have a wealth of that talent and a wealth of that experience,
10:41the most important thing is to empower people to speak.
10:44We live or die together.
10:46But if we fail, I will be the first person to offer myself to be sacked to Lord Sugar.
10:50I'm the least bit afraid of him.
10:52I mean, you know, my grandma was more frightening than him.
10:55In Santa's secret forest...
10:57Who wants to be a leader?
10:58It's gladiator Matt...
11:02Yeah, I would be a team leader.
11:04..versus singer JB.
11:05Let's fight for it.
11:06We don't need to fight.
11:08Matt, why do you think you would be a great project manager?
11:14I don't.
11:14I know I would be.
11:15Oh.
11:16I've built two multi-million pound companies from scratch with zero investment, right?
11:21I also own a third company, which I've pitched to portrait retailers and supermarkets
11:26in the food and beverage sector, which is exactly what we're going to be doing.
11:29So we want a PM, right?
11:30I'm literally PM of the gladiators.
11:32I've been carrying that show for two years.
11:33Do you know what I mean?
11:34So if you're looking for a PM...
11:35And what I love about you is the modesty and the humbleness that you bring.
11:39OK, well, for me, I'm focused on the task.
11:43So it's all about identifying everyone else's skills and how we contribute together as a team.
11:47Yeah.
11:48So for me, that would be my focus.
11:50Yeah.
11:50And we can get the best product, get it on the shelves, sell it and do the job.
11:55Right, let's vote.
11:56All votes for Matt.
11:58Who votes for JB?
12:01I'm voting for JB.
12:02JB.
12:03OK.
12:03JB's project manager.
12:05I think deep down, Matt has definitely put out that I am project manager and I was chosen, no less, over him.
12:13Kind of makes him not so much of a legend, I guess.
12:17The thing that we need to do first is a concept.
12:20That's everything.
12:21Yeah.
12:21Focusing on festive feelings.
12:24Everything's going to emanate from that and everybody has to feel an invested sense of passion.
12:28Has to touch them.
12:29Project manager, Rob.
12:31I wonder if what we should do is think about now for five minutes, everybody telling a personal story and thinking about a concept that they've got for Christmas and why it touches them.
12:41Christmas is just family.
12:43It's as simple as that.
12:44I just got these vivid images of my mum walking out.
12:48I have her dressed in her African Congolese attire and full of colours and she's dancing.
12:52She'll be playing some gospel music in the background.
12:54So I'm one of seven children.
12:56You come together and there's so many different personalities, but you come together in this moment and there's just that love and that passion.
13:04I hear that.
13:05What is it that's special?
13:06What's the ingredient?
13:07What's the thing that's going to say brought directly to you from Lapland?
13:10As team leader, the first thing Rob does is go story time.
13:16One after the other.
13:17My darling, we're on the clock.
13:20Tick tock.
13:21Not everyone's going to get a chance to experience Lapland, right?
13:23So what's the one thing that we want to take back?
13:26Guys, what we are actually taking back are gingerbread biscuits.
13:30Yes.
13:31Yeah?
13:31So that's what we need to focus on.
13:33Bear in mind, we're pitching to supermarkets, right?
13:39So it needs to be something.
13:40I think it has to be unique.
13:41Chewing over ideas for their gingerbread.
13:44What if we had some kind of animal?
13:46I've definitely seen reindeer.
13:48Yes.
13:48Like a penguin.
13:49A penguin.
13:50A penguin.
13:51Penguin's a cute.
13:53JB's team.
13:55We've got to have one group who's going to go and do the recipe development and another group who's going to be working on the branding.
14:02So the tagline, the product name, so on and so forth.
14:03I strongly feel like I want to be involved in the branding side of it.
14:06Yeah, okay.
14:07Listen, I love food, right?
14:09There's no one that does food more than me.
14:10I literally don't stop eating and I promise you I'll make the best flavoured biscuit in the world.
14:15So for the brand team, I think we should have Matt, Angela, Sarah, and then myself, Tom, Shazia will be in the recipe team.
14:24Sub-team leader, I'm going to go with Angela.
14:28Okay.
14:29Matt, you went for a manager, you didn't even get sub-team.
14:31I think it's better.
14:33That was the plan the whole time.
14:37The task will be one on the marketing, so of course I'm in the marketing team.
14:41And I'm not officially sub-team leader, but I think we all, like, room between the lines, I think we know who the real leader is.
14:46I'm now exactly where I wanted to be.
14:48It's not a joke.
14:49That was so well played, Matt.
14:51You mortans have fallen straight into my trap.
14:53Excellent work.
14:53How embarrassing.
14:54I would love the theme of naughty and nice.
15:00That appeals to the bar humbugs.
15:03Still stuck in their talking circle.
15:06So for me, I would go more traditional.
15:08Yeah, same.
15:08You definitely don't want, like...
15:10Sorry, I would go more traditional, but I like bar humbug as well.
15:14Rob's team.
15:16So then, going back to the theme, the concept, the feel.
15:19Sorry, I'm not clear.
15:19What is your theme?
15:22I literally don't know what you decided on, guys.
15:24Very good question.
15:25If we go down the bar humbug route, this could be our winning ticket.
15:29Yeah.
15:29Bar humbug with a heart.
15:31Yeah.
15:31Bar humbug with a heart.
15:32Yeah.
15:35I've been doing The Apprentice now for more than a decade, and I've got to tell you, I've never seen a brainstorm like it.
15:41There were six people, all brainstorming their own idea, no one listening to anyone else.
15:46It was absolute chaos.
15:48Sub-team leader, I'm going to nominate you, OJ.
15:50So just to be clear then, we are going to go off and do something with the branding under the themes of Naughty and Nice, with an inclusive, festive feel.
16:02Yeah.
16:02Christmas is a time to be grateful.
16:04Wouldn't it be a really good thing if we were to write on the back of the packaging about what you're grateful for?
16:08Okay.
16:09Let's go.
16:10Let's go.
16:10Good luck, everyone.
16:12Should we go dashing through the snow?
16:13Dashing through the snow.
16:1611 a.m.
16:17Today, half of each team will produce sweet treats.
16:22I mean, how about we put something different, like chilli or...
16:26No.
16:27No chilli in a biscuit, you nutter.
16:30While the rest cook up brands.
16:36It's not a great start, guys.
16:37But, listen, we have started.
16:39We need to stick to the brief.
16:40What brief?
16:41I knew more about your Christmas traditions than I did about the theme.
16:45But haven't we had a lovely time doing it?
16:49Ho, ho, ho.
16:51In the heart of Elves Village...
16:53Oh, look, there's an elf.
16:54There's two of them.
16:55Hello.
16:57The gingerbread house, kitchen base for Rob's team.
17:00Oh, it smells so nice.
17:02All right.
17:03Taking the lead, Paralympic athlete and MasterChef winner...
17:07This is me in my element.
17:09I feel like we start with shapes.
17:13This is like...
17:13So, I think that's important too.
17:15Yeah, so that's how we can, like, figure out where we start.
17:17What do we have here?
17:18Obviously, we've got Santa's hat.
17:19Okay.
17:20I don't know what on it.
17:21I don't like the look of that.
17:22What's that?
17:23So, this is a cupcake.
17:24But I think if we turn it upside down, we can use this as Santa's beard
17:30and then we can create his head and his...
17:33That's actually freaking genius.
17:34Do you know who you are?
17:35In an ideal world, we've got two versions.
17:38Naughty Nice.
17:38Right, so we've got two different flavours as well.
17:41Is it...
17:41Is that...
17:41Absolutely.
17:42Oh, we're in.
17:43We can have the two.
17:44We're in.
17:45We're in.
17:45How lucky are we to have you right now?
17:48When it comes to cooking, I have no transferable skills whatsoever,
17:52but the good news is that Kadena is a world-class cook.
17:56You are our head chef.
17:57Deep in Santa's secret forest...
18:02I'll be chief taster.
18:04Okay, yeah.
18:04Putting Tom's talents to good use, JB's band of biscuit bakers.
18:10Right, shall we start by making the base?
18:13Yep.
18:13130 of caster sugar.
18:16Nice and sweet, just how I like my biscuits.
18:1985 golden syrup.
18:21I could drink that.
18:22Don't be shy.
18:24There we go.
18:24That's 85 grams of golden syrup.
18:27Did you just eat that?
18:29Go and whack it in there.
18:31That's it.
18:31And let him treacle.
18:32How much treacle?
18:33Uh...
18:34Look.
18:36Tom?
18:36Where is it?
18:37You just ate a lot of treacle on its own, but...
18:39What's it like?
18:41Tastes like tar.
18:42Next, we're going to need to put the flavours in.
18:45I've got an idea, yeah?
18:46Go on.
18:46What about this?
18:48Bubblegum and white pepper.
18:50Bubblegum?
18:51White pepper.
18:51Trust me, that would taste fantastic.
18:54Oh, Chateau Neuf the Black Runners.
18:57Look, at the end of the day, we are doing this for children in need, okay?
19:00We want to raise as much money as possible.
19:02Oh, look at that!
19:03Smells amazing.
19:05I'm going to make sure that biscuit tastes amazing, smells amazing and sells loads.
19:09That's a bit harsh.
19:10Can we try it?
19:11Go on, try a bit of this.
19:13Yeah.
19:17That's nice.
19:18It is nice.
19:18That is nice.
19:19No, no, no.
19:20That's nice.
19:20That's really nice.
19:21I think that's good.
19:23Mate, that's banging.
19:24That is banging!
19:26On the menu for the rest of each team, bake up a brand.
19:30Oh, this is cute.
19:31Oh, look.
19:32Oh, Santa's Toy Factory.
19:35Oh, do you think this is the naughty and nice list?
19:38The naughty and nice.
19:40At the wise old elf's house...
19:41First things first, we need to come up with a product name.
19:45AJ pushes for a name with bite.
19:47I'm thinking Gangster Claws.
19:50Just imagine, like, Santa would like a lot of gold chains around his neck.
19:54Or Gratitude Gingerbread.
19:55Something to do with Gratitude, you know what Rob was talking about?
19:58I was thinking of Frosty Trickster, for example.
20:01Jolly McTrouble.
20:02I like Jolly McTrouble.
20:04Jolly McTrouble's good.
20:05Yeah.
20:05Yeah.
20:05At Santa's Toy Factory...
20:07This is actually quite a good-sized door for me.
20:09It's perfect.
20:10Yeah.
20:11...bringing their idea to life...
20:13OK, it's business.
20:19A name for the penguin.
20:20We did obviously think straight away that it needs to be a p-p-name.
20:24Yeah.
20:24What about Plucky?
20:26Like, as a little plucky little...
20:28That's very cute.
20:29Isn't it?
20:29I love that.
20:30I mean, the only thing that's just occurred to me is it does rhyme with a f-word.
20:33That's true.
20:35OK, so that's one.
20:36Yeah.
20:36So, number two, pocket...
20:38I never know how to say penguin.
20:40Penguin.
20:41Penguin.
20:42Penguin.
20:42Pocket penguin.
20:43Or he could be...
20:44That could be his name.
20:45Pocket the penguin.
20:46Matthew, what would you suggest?
20:47Let's go.
20:48Your choice.
20:48I'm saying...
20:49Yeah, go on.
20:49Take the floor, Matt.
20:50Yes, take the floor, Matt.
20:51You're so full of it.
20:51Penguin.
20:52When you slam somebody else's idea, you need to have something to offer instead.
20:55Gary the penguin.
20:57I think Gary the penguin, because...
20:59Gary the penguin.
21:00So, hang on.
21:01Just bear with me.
21:01I'm in the supermarket.
21:03I'm in the supermarket.
21:04I'm just acting this out for you.
21:05Boring product.
21:06What would you like?
21:06Boring product.
21:06Boring product.
21:07Oi, Gary.
21:09Pat.
21:09Patty.
21:10Paul.
21:11Pedro.
21:11Let's see how you react to different names.
21:15Peter.
21:15Peter the penguin.
21:17Gary.
21:18Brian.
21:19I love that one.
21:19You like Gary?
21:20It's my name.
21:21Oh!
21:22Brian.
21:23Yes.
21:24That might be the stars aligning and the universe guiding us.
21:27I actually think we can play with it.
21:29We can lean into it.
21:31Like, I do wish Gary was a woman.
21:33But, like, aside from that...
21:34Okay.
21:34Gary the penguin.
21:35Let's go.
21:36As sub-team leader, I am feeling a little clammy.
21:43I genuinely thought that was going to be quite simple and focused.
21:49Is anyone else slightly dying inside at the thought of Lord Sugar going,
21:53Gary the penguin?
21:55His name is Alan.
21:56Exactly.
21:57Yeah.
21:57I think it's fine.
21:58Gary's better than Alan.
21:59Back at the gingerbread house...
22:05Can I get you guys on measuring?
22:07I'll do it, but just wait.
22:08You'll be ill.
22:09For Kadina's kitchen crew...
22:11No, honestly, I never understand how people can't bake,
22:14because you just put the stuff in the stuff.
22:17Things start to crumble.
22:19The way you're panicking from this kitchen.
22:21I'm panicking.
22:22I don't go into the kitchen.
22:23Where you are in the kitchen now?
22:24I honestly attended my Deliveroo driver's wedding.
22:29Right.
22:29So what's the first thing on the list?
22:30Right.
22:31Plain white flour.
22:32275 grams.
22:34Just a tiny little.
22:36There we go.
22:37Wonderful.
22:37How much is that?
22:38130 grams.
22:39130 grams.
22:40What's the next thing?
22:41The next is a golden syrup.
22:43You're getting it everywhere, bro.
22:45It's all right.
22:46One thing I can do is cleaning.
22:48I'm just not good at cooking.
22:49Who's in charge of making sure we get this recipe right?
22:52Oh, I'll...
22:52You.
22:53Right, well, golden syrup.
22:5485 grams.
22:55Well, we'll start from the beginning, don't we?
22:56Right, so 275 grams of plain white flour.
22:59Icing sugar is 100 grams.
23:01Yes, I've done 100 grams of icing sugar.
23:02Right.
23:04Oh, sugar.
23:05Yes.
23:06I'm distracted.
23:06We've done it in the wrong order.
23:08I'm going to keep an eye.
23:08You're interfering with the surgeon.
23:10How much corn is it here, everyone?
23:12Oh, there's so much going on.
23:14This recipe is wrong.
23:16Oh, my God.
23:17What's missing?
23:17What's missing, chef?
23:19You made me add 100 grams of icing sugar,
23:21and that's for the icing.
23:22The icing, I have to say,
23:23it did occur to me,
23:24it felt a bit strange.
23:25Oh, my God.
23:25Can we just...
23:26Can we just...
23:26Can we just...
23:27Can we just...
23:28Right, we've got to start again.
23:29Start again.
23:31Rob put himself and Eddie in the kitchen with Kadina,
23:33and God knows why.
23:34They've slowed the process down,
23:36they've mixed up the icing.
23:37I mean, she's done a good job on her own
23:40with two sort of very naughty elves trying to help her.
23:44We're going to do this properly this time.
23:45Right, we're going to do it properly.
23:48At the wise old elf's house...
23:50What about...
23:50Be naughty to get on the good list.
23:52No!
23:54...tasked with bringing heart to their bar humbug biscuit...
23:57I'm liking what you're doing,
23:58but not enough to make it our tagline.
24:00So, let's go with...
24:02Be naughty, get nice.
24:05Yeah, fine.
24:05Yeah.
24:07AJ, Charlie and Jake.
24:10I'm trying to think of Rob's thing
24:12that he said he 100% wanted
24:13was some kind of note in there
24:15which gives you the opportunity
24:16to say what you're grateful for.
24:18But, you know, the theme is bar humbug.
24:21Is bar humbug really the energy
24:24that passes on, like, love and gratitude?
24:28I just want to make almost an executive decision here
24:31and say, we're not doing letters.
24:33Oh, no.
24:36I said it.
24:37No.
24:37He's going to take us to the cleaner.
24:39That's on you, then, AJ.
24:40OK, well, listen.
24:41I'm not getting involved with that.
24:42Listen, why don't...
24:44OK.
24:46I can't agree to this behaviour.
24:48I can't agree to this.
24:51I don't like to stick by the rules all the time,
24:53but when it's something like this and it's serious,
24:54I feel like we have to.
24:55He'll be fuming.
24:56I've got to see him for another few days.
25:00At Santa's toy factory...
25:02The little biscuit that's a big treat.
25:05Yeah, that's actually...
25:06That is good.
25:07Thank you, Matthew.
25:08I feel so validated right now.
25:10Matthew thinks it's good.
25:11It must be.
25:12The other team play with potential taglines.
25:15It's kind of like a do...
25:17Like, do you.
25:17Eat me, do you.
25:19Oh, that's not quite right.
25:20Wow.
25:21Wow.
25:21That's not the first time.
25:22It's not quite right.
25:23Ignore that, Mike.
25:24Mike, don't write that down.
25:25Hang on.
25:26Everyone says...
25:26This is good, obviously.
25:27Rebel!
25:28A cheeky treat.
25:28A cheeky treat for your little rebel.
25:30A cheeky treat for your little rebel.
25:32Oh, hang on.
25:34Hello, the brains of the operation speaking.
25:37The brains of the operation?
25:39How are you, gang?
25:40How are you doing?
25:40Yeah, we're quite good.
25:42Go on.
25:43Maybe we should find out your flavor first.
25:45Yeah.
25:46Bear with us, all right?
25:47Just hear us out.
25:48That's not a good start, is it, to this?
25:49We've got bubble gum and white pepper.
25:53Are you joking?
25:54Yeah, yeah, all right, Matt.
25:55Listen, it's got loads of protein.
25:56You'll love it.
25:57I just got sick in my mouth.
25:59Is that a good sign?
26:00No, it's called innovation.
26:02Listen, we've tasted it.
26:03It tastes fantastic.
26:04Honestly.
26:05If you taste it, it's different glass, okay?
26:07You've hit us with that.
26:08Would you like us to hit you with the name?
26:10Yes, please.
26:11I think so.
26:12Are you ready?
26:13Yeah, we are ready, we think.
26:14Three, two, one.
26:16Gary the Penguin.
26:19Who?
26:19What?
26:21What?
26:21Say again.
26:23Gary.
26:23Gary.
26:23Gary.
26:26Hello?
26:27What's it called?
26:28What's it called?
26:29Gary, Gary.
26:30It's called Gary the Penguin.
26:32Wait, wait, wait.
26:33Gary, that's the bland leading the bland.
26:35It's bland.
26:36No, the tagline is a cheeky treat for your little rebel.
26:40A cheeky treat for your little rebel.
26:42Sell that, Tom.
26:43I think you're going to have your work cut out
26:45for you selling pepper biscuits to kids, to be honest.
26:48Oh, my God, it smells lovely.
26:49Hey, listen, listen, guys,
26:50we're going to have to love you and leave you.
26:51Bye, well done, good work.
26:53We'll say hi to Gary for you.
26:54Yeah.
26:54Yeah, thanks.
26:55We're actually sitting in a room with Gary right now.
26:57Good flavours, guys.
26:59Bubble gum, white pepper.
27:01If someone said go and choose the worst flavour
27:04you possibly could.
27:05Hi.
27:06Pudsey.
27:08Oh, my gosh.
27:09Oh, Pudsey, we're trying our best.
27:11We really are.
27:12I'm so sorry about you.
27:13Pudsey, put your thumb up
27:15if you like bubble gum and white pepper.
27:17Oh.
27:18All together, all together.
27:20Oh.
27:21Gary loves you.
27:22That bodes well.
27:24Guys, I'm calling the marketing team now
27:26to see what we're doing.
27:27OK.
27:28Hello?
27:29Hi, AJ.
27:30How you doing?
27:30Really good.
27:31How are you?
27:32Good, really good.
27:33Gadeena and Eddie have come up with something fantastic.
27:36It's joyful.
27:38Can you hear me all right?
27:39I can hear you, but I'm just going to stop you right there.
27:43Joyful.
27:44We went away from this morning's meeting
27:46clearly saying that we were going to go down
27:49the alternative route of Bar Humburg
27:50and the first word you've said to me is,
27:52it's joyful.
27:53Oh, no, we're having a joyful meeting.
27:55Don't worry.
27:56Oh, lovely.
27:57Don't bar Humburg until...
28:00Yeah, love.
28:01Rob, can you tell us the design you've gone for?
28:03It's going to be Father Christmas.
28:05But the icing...
28:06It's going to have two different flavours, right?
28:08OK.
28:08Right, so we've got all of that,
28:10and we're hoping that one of the things you might do
28:12when you give that person that biscuit
28:14is that part of your design is going to be about
28:17handing over a something to another person.
28:20Rob, do you want to know the product name?
28:23Yes.
28:24The product name is called...
28:26Jolly McTribble.
28:30What?
28:31OK.
28:32What, he's some sort of Scottish pirate?
28:34No, he's not.
28:35What about the...
28:36Have you got on the packaging this idea
28:37about an expression of gratitude,
28:39something like the packaging?
28:40You know, I'll be completely honest with you, Rob.
28:42I wasn't as keen on the letter.
28:47I feel quite strongly about that bit of the packaging.
28:50We were all talking this morning
28:51about warm feelings about Christmas,
28:53and if it's been...
28:53Absolutely, but we also was talking about humbug.
28:56Yeah, it could be...
28:57It could be happy Christmas, I hate you.
28:59I'm just going to give Rob a little massage,
29:01and then we'll be all right.
29:01No, no, it's fine.
29:02It's fine, Charlie, Charlie.
29:03Go ahead, Charlie.
29:03So, just to confirm,
29:05the little note,
29:06would you like that on the packaging,
29:08or would you like that
29:09in a form of, like, a letter inside?
29:11I'll leave that entirely to you guys.
29:12It's just been nice to, like,
29:14have that extra...
29:15I think it might be nice
29:15on some extra element of the packaging.
29:18OK.
29:18Listen, good luck, everyone.
29:20All right, listen, we have to go, Rob,
29:21so, listen, good luck.
29:22Let's have fun, guys.
29:22Listen, enjoy it, guys.
29:24Bye-bye.
29:27OK, Rob was really clear
29:29on the fact that
29:31he definitely, definitely wants to know.
29:33This is as much as I don't want to know.
29:35We're having a note.
29:36Yeah, we're having a note.
29:37We're having a note.
29:39On the other team...
29:41So, what's the best way
29:42to decorate this
29:43in order to sell it?
29:44Working on ways
29:45to give their penguin pizzazz...
29:47Got to link in Christmas
29:48because there's nothing
29:49about the name
29:50or the tagline
29:51that...
29:52I've got it.
29:53What about
29:54if we put him
29:55in a Christmas jumper?
29:57Yeah!
29:59Shazia, Tom
30:00and project manager, JB.
30:03OK, where's your bag?
30:04There we go.
30:06Right, I'll crack on with this, yeah?
30:08Whoa, this is, like,
30:09well too runny.
30:10Oh, my God, look.
30:12Can we make the next bit
30:12a bit thicker?
30:13Oh, no.
30:14I've got this all under control.
30:16It's so runny.
30:18I'm holding it with a spoon.
30:22Nice, though.
30:23Push it in.
30:24Put all in your handball.
30:33Guys, we've only got
30:33a few in it's left, yeah?
30:35Yep.
30:37Look, I ain't saying
30:38I'm running the show here,
30:39right?
30:40But I thought of the design,
30:41yeah?
30:41Thought of a little Christmas jumper.
30:43Even thought about the recipe.
30:45But that's what we do.
30:46We lead from the front
30:47but see at the back.
30:49Habash.
30:50There you go.
30:50Here, have a little...
30:51Oh, should we try some?
30:51Yeah.
30:52Let's have a little piece.
30:56Nice, isn't it?
30:56It tastes nice.
30:57It does taste nice.
30:58It tastes nice.
30:59Good.
31:00If they're sold on the look,
31:02they'll definitely be sold
31:03on the biscuit.
31:063pm.
31:07So what I'm thinking
31:08for the logo
31:09is Jolly McTrouble
31:10in, like, a bold colour,
31:12maybe red,
31:13branding their biscuit...
31:14It's a pink.
31:15Actor Jake
31:16takes the lead role.
31:19Ooh.
31:19Maybe Jolly McTrouble
31:20on one line.
31:21No, I think it looks
31:22better split.
31:23I've got to be...
31:23OK.
31:24Why don't we try?
31:25Is there any way
31:26that we have Jolly
31:27up here?
31:28Yeah, on the top.
31:30McTrouble down here.
31:31Well, I've got to be honest,
31:31I don't think
31:32the Jolly McTrouble
31:33is striking enough.
31:34I think you need
31:35a logo in your face.
31:36I'm just thinking,
31:37do we need some
31:38illustration on this?
31:39No, no,
31:39it's not going to work.
31:40Instead of just saying,
31:41no, no, no,
31:42we should try, try, try.
31:44AJ, can I just say...
31:45But let's have a look.
31:46AJ, can I just say,
31:47I don't think
31:48we should change it.
31:48So you don't want
31:49any illustration on it?
31:51I don't think so.
31:53Very difficult, isn't it,
31:54when you get three people
31:55and they've got
31:55sort of three different ideas,
31:57tempers are flaring a little bit.
31:58Yeah, wish me luck.
31:59What about underneath that then?
32:02We could go,
32:03I'm grateful to you because,
32:05so that we still include
32:06the gratitude bit.
32:08So maybe the simple
32:09gratitude text is
32:11grateful for...
32:13Do we want two
32:13and then a line
32:14so they can fill and name it?
32:15Yeah, exactly.
32:16Yes, yeah.
32:17Two.
32:18That looks alright.
32:18That looks nice.
32:19I can't like that.
32:21Oh, that's lovely.
32:21Be naughty, get nice,
32:23and then this is them being nice.
32:25Yeah, yeah, yeah.
32:26Oh, my God!
32:29Oh, my God!
32:31Just a quick question.
32:33Just a quick question.
32:34Yeah, do we still like each other?
32:37Back in the gingerbread house...
32:39Rob, if you try doing
32:40the design for the cookies,
32:42do you start making the icing
32:43so we've got the different flavors?
32:44A flurry of pressure.
32:46A Santa hub is red and black
32:47because he's joining my trouble
32:48and a white beard.
32:50And a sprinkle of panic.
32:51Oh, these are burning!
32:54Oh, dear.
32:55We need to get this out.
32:57That's ten minutes.
32:58It's a tad bit.
32:59It's just a bit crispy
33:01around the edges.
33:02Right, so we've got
33:03Jolly McTrouble's hat,
33:05which is black and red.
33:06It's made of Christmas pudding.
33:07We've got the Christmas pudding in.
33:08And his beard is white.
33:09Yep.
33:09And it's made of vanilla.
33:11Yep.
33:12Okay.
33:13Can I be honest with you?
33:14Yeah.
33:14Now, at this moment in time,
33:15what does that look like to you?
33:16It looks like a melted snowman.
33:18It looks like a melted snowman.
33:19Should we have one more go
33:20with this new icing?
33:21Yeah.
33:21Yeah.
33:21And for the hat,
33:23can we not just have, like,
33:24a red line and a black line like that?
33:26This is getting messy.
33:27That's all right.
33:27Don't worry.
33:27Oh, don't worry.
33:28We're good, we're good.
33:29He needs to have a full beard.
33:31Yeah.
33:31I mean, it looks less snowman-y,
33:33yes, but...
33:34I mean, it looks dreadful.
33:37But it's all about the marketing.
33:38Well, they finally got a product,
33:41but, God, they've made hard work of it.
33:43It looks a bit messy,
33:44and then they burnt the biscuits.
33:46I do hope by the time
33:47these are manufactured professionally,
33:49they taste better than that lot looks.
33:52Let's give it a try.
33:59There's a burnt,
33:59there's a burnt coming through.
34:00Yeah, yeah.
34:01We've done what we could do.
34:02Okay.
34:05On the other team...
34:06The main thing is that we lean into
34:08the look of Gary
34:09and Gary's vibe.
34:10Am I right, Gary?
34:12Absolutely.
34:13Packaging up their penguin.
34:15We have 17 minutes left.
34:17And I think it's good to be under time pressure,
34:18because that's when geniuses
34:19produce their very best work.
34:22Sarah, Matt and Angela.
34:24We actually have so much to do.
34:27No.
34:27So let's crack on with this guy, yeah?
34:29I think it's much funnier
34:31with tiny little eyes with glasses.
34:33And the eyebrows up above
34:34being quite quizzical is funny.
34:36I just think we've got a Christmassy year top.
34:38Yeah, fine.
34:38I agree.
34:39Right now, should we get his jumper on?
34:40Because that's what will make it read as Christmas.
34:42Okay, yeah.
34:42So it's V-neck,
34:43no arms,
34:44because his little flippers are out.
34:46Guys, quick decision.
34:47Yes, go.
34:47We want curly-pointed green-toed shoes.
34:48Curly-pointed shoes.
34:49Right, sorry.
34:49Can we change the feet?
34:50We don't have time.
34:51We don't have time.
34:52Yellow flippers.
34:52That's perfect.
34:53Why don't we have Gary on his jumper?
34:55Oh, I like that, mate.
34:56Yeah, that's very cute.
34:57And then around it,
34:58can you have snowflakes, please?
34:59And this is going to be on a sticker.
35:02And Gary,
35:03could you look for a new house for me?
35:05Three beds,
35:05I'm going to tap for the garden.
35:06I've got you.
35:07Can you drop in snowflakes?
35:09Yeah.
35:09Oh, God!
35:10A tiny bit smaller.
35:11Tiny bit smaller.
35:12A bit smaller.
35:12A bit smaller.
35:13You can have them half one.
35:14Some of them big,
35:14some of them small.
35:15Yes.
35:15Go wild.
35:16Let your creative juices flow.
35:18If you don't move on,
35:19you're going to end up with a white box.
35:21Um, the box, the box,
35:22the box is going to be green.
35:24We could have mini Garys all over the box.
35:25We could have mini Garys all over the box.
35:27But we've got to get bubblegum gingerbread in there somewhere.
35:29On the box?
35:30I don't know.
35:30What do you think?
35:31Oh, look, Mike's absolutely loving it.
35:34Oh.
35:35And then we just want Pudsey on the box.
35:37And I think we're all done here,
35:38ladies and gentlemen.
35:43Should we say what Pudsey thinks?
35:44Yeah, let's go and tell him he's on our box.
35:46We're also going to need to practice this.
35:48Yeah.
35:49In the end of the day,
35:50the very foundation of our products is Garry, isn't it?
35:55And that was my idea.
35:56I'm not the official PM,
35:58but I think I'm, like, the king.
36:00I'm the project monarch.
36:01Woo!
36:02Wow, what a long day.
36:04Day complete!
36:06I feel dazed and confused.
36:10Do you know what?
36:10We've got what we've got,
36:12and we are where we are.
36:13No matter what,
36:14tomorrow is a new day.
36:167 a.m.
36:25Max, stop pushing me.
36:27You're on pin ice, lads.
36:31Catching up with his Christmas crew.
36:34Hello.
36:35Hey.
36:36Look at how cute we all look.
36:37Yeah.
36:38Project manager Rob.
36:41So how did it go for you, lot?
36:42As ever, you know, first day,
36:44you make some sort of fundamental errors.
36:47Rob literally had this horrified face when I said,
36:49do you want to do some measuring?
36:51Which gave me no confidence.
36:53Like, he was going to do anything.
36:54But you ended up with a biscuit in the end.
36:56Yeah.
36:57And it tastes all right.
36:58It tastes all right.
36:59I'm telling you, I'm happy with the flavours.
37:00Are they?
37:01That's one thing.
37:01I'm really happy with the flavours.
37:03Even though they were burnt?
37:04Karen overstate's her case somewhat.
37:06Yes.
37:06I don't think they do.
37:07The middle bit was edible.
37:10The edges were slightly burnt.
37:14Yesterday was an interesting day.
37:16Are you happy?
37:17Are you happy?
37:17We're super happy with Gary.
37:19Gary's look is amazing.
37:20And his humour.
37:21We wanted to.
37:22We wanted humour.
37:23All right.
37:23Well, let's have a look at your branding.
37:25Shall we?
37:26Oh, my gosh.
37:27Here we go.
37:27Here you go.
37:29Oh, I love it.
37:32I think I'm going to cry if you don't like it.
37:35I'm so invested.
37:36I love the boots.
37:37I love the jumper.
37:38Matches the green that we've got.
37:40Yeah, yeah, yeah.
37:41It matches our penguin.
37:42The colours are great.
37:43When I first heard Gary the penguin,
37:45I ain't going to lie to you.
37:46Yeah.
37:46I thought, where's the Christmas connection?
37:49But now I've seen it,
37:50with the little penguin,
37:51he's the same.
37:53Gary.
37:53He's exactly the same.
37:54He's got the green jumper.
37:56I feel confident we can sell this.
37:58Yeah.
37:58For me,
37:59we have aligned...
38:00They looked like it was intentional.
38:02And our two productions,
38:05we've hit the break.
38:05Very well.
38:08For Rob's team...
38:10Let's take a look at...
38:11Oh, gosh.
38:11Jolly McTrouble.
38:12Oh, gosh.
38:13Here we go.
38:14I'm excited for Skid.
38:15A first look at their festive biscuit.
38:20Not too bad.
38:21Oh, my gosh.
38:21That's better than what I actually thought it was going to be.
38:24Can we have a little look?
38:25That is clean.
38:26Be naughty, get nice.
38:27We've got the black, so it's like,
38:28yeah, I'm a little bit of a rebel.
38:29Okay.
38:29But, you know, I still want to be a bit naughty.
38:31Listen, look.
38:33This looks very traditional.
38:34It's not on theme of Bar Humburg.
38:37And I'm looking at a cookie that is traditionally...
38:41Yeah.
38:41Santa.
38:42I hear you.
38:42Let me respond.
38:43It's traditional from our...
38:44Wait a minute.
38:44Yeah.
38:45It's traditional from our side.
38:46It's traditional from your side.
38:47But here we have a Jolly McTrouble.
38:49We've got a story.
38:50Is this Santa?
38:51Is it Jolly McTrouble?
38:52The point is there's enough in there to turn this into a fun bar humbug-y thing, but also a little bit of a beautiful traditional edge.
39:01I know that AJ wanted something a little bit more bar humbug, but it's rudimentary and it's fun and it's for the kids.
39:10I feel sure we can turn the gingerbread into Jolly...
39:13What's he called again?
39:15For JB's team...
39:17It better taste nice.
39:18...the proof of the pudding...
39:19I'm telling you now, that tastes different glass and enough to stand out from the ground.
39:25...is in the Penguin.
39:25Here we go.
39:26One, two, three.
39:32Can you taste the bubblegum?
39:33Yeah, it tastes good.
39:35Totally.
39:35That's a good biscuit.
39:36It's good.
39:37There we go.
39:39It's surprising.
39:40I mean, I'm getting a little bit afterburn.
39:44The longer we wait, the more the heat is building in my mouth.
39:47What?
39:48For white pepper?
39:49I've eaten the most of it and I would say there is a slight afterburn.
39:53But you know what?
39:54Kids eat cookies with milk.
39:55Yeah.
39:56You've eaten a lot of it considering you've got a few complaints.
39:59No, no, no.
40:00It's not disgusting.
40:01Yeah.
40:02It's not disgusting.
40:03Can we try and do our tagline?
40:04Go the Penguin.
40:05It's not disgusting.
40:07There are two flavours here, right?
40:09Just to be clear.
40:10Yeah.
40:10So this is vanilla.
40:11Yeah.
40:12And this is Christmas pudding.
40:14The point was that you can split it.
40:16It's both naughty and maybe nice.
40:18Rob, can we try it, please?
40:19Yeah, try it.
40:20I actually want to try it.
40:22For Jolly Mc Trouble, crunch time.
40:26So we've got butter caramel and then we added in some cinnamon for the base so you could taste it like.
40:29It should get cinnamon coming through.
40:32The flavours are coming in a little bit.
40:33Yeah.
40:34That is definitely Christmas pudding.
40:36And vanilla on the bottom.
40:37That vanilla is really lovely.
40:39Oh, this is incredible.
40:40OK, guys, so what was that race, babe?
40:41Let's just be honest and stop doing the niceties.
40:46That does not taste of vanilla.
40:47But I would eat it.
40:49I really genuinely believe kids will love that.
40:51Yeah, I do.
40:52They like the taste of it.
40:53I do.
40:53I feel like it would appear no-one wants to be the voice of reason.
41:00It's fine.
41:01I'm just worried that when it comes to presenting this in front of Lord Sugar and the retailers, they are going to scrutinise it.
41:09Everyone else seems eternally optimistic, but they're lying. The biscuit toast is bad.
41:16I think our biscuit, although it's rudimentary and simple, ultimately it's all in the marketing.
41:21That's what we're doing today.
41:22And let's just have fun.
41:23Smash it, learn from our mistakes, get on with it.
41:28What's the plan today?
41:29We've got two tasks to complete.
41:31Obviously two teams.
41:32They will be slightly different to yesterday.
41:34I would love to be on the ad team.
41:35I'd love to be on the ad team.
41:36I would also love to be on the ad team.
41:37All right, well then maybe I'll be on the jingle team with Angela, Sarah.
41:40Matt, you join the ad team with Shaziar and Tom.
41:43The last thing is to appoint a sub-team leader.
41:47I think I'm going to go with Tom, the sub-team leader.
41:54You missed that again, Matt.
41:56How do you feel?
41:59You've had three chances and you haven't been nominated once.
42:05What's happening here, it's quite clearly, JB in particular sees me as a threat.
42:10I think you'll see, at the end of the day, the final boardroom, I think,
42:13the real leader will come to the fore.
42:17Listen, I get it, I get it.
42:18You're still a legend.
42:18Listen, I'm a threat, I get it, I can understand.
42:20I'm a threat!
42:21You're all the same team!
42:23Stop being negative, guys, let's go.
42:24Let's go, come on, woo!
42:2711 a.m.
42:28Let's do this, Gary.
42:30Today, both teams will film festive ads.
42:34How's he sub-team leader?
42:35I've done it before.
42:36Yeah.
42:37And lay down jolly jingles.
42:40Oh, Gary, the penguin, where's he at?
42:42Where's he at?
42:43He's in the snow.
42:44What?
42:44Boom.
42:45Where's Christmas?
42:45Back at the hotel.
42:48Our strapline, don't forget, is be naughty, get nice.
42:50So it's absolutely essential that the story has that in it.
42:54Aiming to get things back on track.
42:57What about this?
42:57Two people are racing, but one goes ahead.
43:01Yeah.
43:02Before the green light.
43:04Rob's ad squad.
43:05And then along comes Jolly McDonough out of nowhere, like a Santa, and hands it to the nice one.
43:10Yeah.
43:11Okay.
43:11And then, Zoom, you take over.
43:13The other one speeds away, yeah?
43:15Yes.
43:18Across the woods.
43:20I've got an idea, yeah, that I want to run past you both.
43:23Pitching a biscuit blockbuster.
43:26Moving, it's touching, it's going to get people one in a bar.
43:28Let's go, come on.
43:30Tom.
43:30We could have some thieves trying to steal all the Gary biscuits out of the shop.
43:39All of a sudden, a stampede of people come running across the camera, screaming, shouting,
43:45We want Gary!
43:47And the guy on the door goes, Guys, I'm sorry.
43:51We haven't got any Gary the Penguins left.
43:54But it's a good idea.
43:57I would have rather something more uplifting than a robbery.
44:03I mean, people getting robbed and murdered at Christmas.
44:07It's not really, it's not really my thing.
44:10I don't think it's really anyone's thing, really.
44:12This has given, like, gangs of New York, do you know what I mean?
44:15You know what I mean?
44:15Yeah, fat and attraction.
44:16For me, it's not doesn't scream Christmas.
44:18I've got it.
44:24Don't worry.
44:25If we're going to have someone coming in trying to steal the stuff, Scrooge would work better.
44:29Yeah, yeah.
44:29Okay.
44:30Scrooge goes into the shop and goes, Bah, humbug.
44:33Gary comes running in, takes him out.
44:36Yeah, bosh.
44:37We're doing that.
44:40Midday.
44:41Oh, this is giving me Band-Aid vibes.
44:50For both teams.
44:52Yeah.
44:52Yeah, that's great.
44:54A chance to add bells and whistles to their campaigns.
45:00Right, guys, we've nailed down that kind of a main, like, sound.
45:05Yeah.
45:05What are we thinking, lyrics-wise?
45:07So, I've got here, Santa's on his sleigh.
45:09Yep.
45:10Biscuit twist on the way.
45:13Oh, Charlie.
45:15Same.
45:16Yeah.
45:16Lyrics locked in.
45:19Oh, here we go.
45:20Here we go.
45:21We're getting a Harlem show from Cass.
45:23Come on.
45:24Next, lay down a vocal.
45:27Charlie's on the sleigh.
45:28Biscuit twist on the way.
45:31Rushing through the ice.
45:33Be naughty.
45:34Get nice.
45:35Oh, my God.
45:38God bless Kadina for having a go, but she's recorded the jingle and her voice.
45:43I thought mine was bad.
45:45This is pretty poor.
45:46If that has to go out, it's certainly not going to help sell any biscuits.
45:50Charlie's on his sleigh.
45:51Biscuit twist on the way.
45:55On the other team.
45:56What we really like to do is have a snap, like a biscuit crunch.
46:01Can we just get a biscuit from the canteen and record it in real time?
46:04We can.
46:05With five number ones under his belt.
46:08Like.
46:09Ding.
46:10Yeah, yeah, yeah.
46:11JB hones in on his next hit.
46:13Okay, can we go from the sleigh bells, please?
46:17Yep.
46:18Okay, let's get the melody down.
46:19Yeah.
46:20Yeah.
46:20All right.
46:22Everybody!
46:23Gary the penguin, do-do-do-do-do.
46:26Gary the penguin, do-do-do-do.
46:28Gary the penguin, do-do-do-do.
46:30He's a festive biscuit treat.
46:33Okay, on to you with the do-do-do-do-do.
46:37If we can keep them up in the mix.
46:39Up in the mix.
46:40Yeah, not obviously overpowering the questions.
46:43Yep.
46:43You know, the ad-libs.
46:45But if we can just still have a layer underneath, if we can feel them.
46:48Yeah.
46:49Could we just do another pass?
46:52JB really came into his own.
46:53He knows how to brief a sound engineer.
46:55He knows how to get a sound out of things.
46:57He knows how to deal with his team.
47:00I was really impressed by the end.
47:02Gary the penguin, do-do-do-do.
47:05He's a festive biscuit treat.
47:08Well done.
47:09I think it's great.
47:10I think it's nice there.
47:11Yes.
47:12At Levy Spirit.
47:14Obviously, the style we're going for.
47:15I feel like I might have someone we could call on.
47:18In need of a Christmas miracle.
47:20Maybe a bit of Tom Grennan.
47:22Okay.
47:23I can work with that.
47:24That sounds good to me.
47:25Would you be happy with that?
47:25Absolutely.
47:26Radio 1 DJ Charlie calls on a pop star pal.
47:31Tommy!
47:33Hello, mate.
47:34You all right?
47:34Just woken up, you know.
47:35Oh, gosh.
47:37Oh, God.
47:37Then I'll...
47:38So, listen, Tom, we need a massive favour.
47:41We're making a jingle for a gingerbread biscuit.
47:44But most importantly, it's all about children in need.
47:47Because it's you, I'll do it.
47:49You actually see us?
47:50Because I could cry right now.
47:51I would love to hear what you've got.
47:54Yeah, Kadina's recorded a perfect record.
47:56Perfect reference.
47:56Like, beautiful voice.
47:58Yeah.
47:58Yeah.
48:00Charlie's on the sleigh.
48:01Biscuit twist on the way.
48:04Rushin' through the ice.
48:06Be naughty.
48:07Get nice.
48:08We need you to take it up a notch.
48:10This is where you come in.
48:11Let's just do it.
48:12Charlie's on the sleigh.
48:14Biscuit twist on the way.
48:16Rushin' through the ice.
48:18Be naughty.
48:19Get nice.
48:20Oh, my God.
48:24Star vocals in the bag.
48:26Thank you, Sarah.
48:27I'll tell you what, Tom, we've been looking for that key all day.
48:31Charlie calls on one more carol singer.
48:34Go!
48:34Oh, my God, you answered it!
48:37Craig!
48:38You're looking really well.
48:39What's happening?
48:39We've been given the task of making the jingle.
48:42Now, we cannot believe we're saying this, but we've already got Tom Grennan on board.
48:45And we would absolutely love your help.
48:48For you, Charlie, and the fact that children need and your team are in.
48:51Oh, what a guy.
48:52Are you serious, man?
48:53Oh, what a guy.
48:55Oh, yeah.
49:00Oh, my God.
49:00She's just going to follow.
49:01Yeah, that's the one.
49:04Come on, Craig.
49:05Oh, my gosh.
49:07None of us are singers.
49:08Kadina gave it her best shot, bless her.
49:10And, you know, good for her for taking them on for the team as well.
49:12But the fact that we've been able to get professional, incredible artists to do this for us.
49:17I'm buzzing.
49:18He's got Craig, Dave and Tom Grennan on the phone.
49:20Oh, my God.
49:21Calm down.
49:22Jolly McTrouble, be naughty, get nice.
49:25You know what, Craig?
49:26I just wanted to ask you, between Rewind, Seven Days, Fill Me In and Jolly McTrouble, which
49:30one's your favourite hit?
49:33Jolly McTrouble's leaning in there, you know.
49:35This is what I was thinking.
49:37What a great catalogue.
49:38And, Tom, what a voice man.
49:40What a guy.
49:40And what a collab.
49:42What a collab.
49:46You're going to be Scrooge.
49:47Yeah.
49:47And I'll be the penguin.
49:49On the other team.
49:50Right, come, let's go.
49:51Let's go for it.
49:52Preparing to shoot his TV ad.
49:54Here's your jumper, but our penguin has no sleeves on his jumper.
49:58Tom gets into the role of Gary.
50:01There's no chance of ripping that.
50:03I thought you were strong.
50:03You're not going to rip that off.
50:05What are you doing?
50:05You've just gone into the jumper, mate.
50:07Tom.
50:07You've just literally ripped.
50:09You ripped the jumper.
50:10You've just ripped a massive whole large jumper.
50:12Oh, my gosh.
50:15Tom.
50:15We ain't got much time.
50:17Tweedledum and Tweedledoo.
50:18Well, don't drag me in, fortunately.
50:20The pair of you.
50:20I literally said, don't do it.
50:21We've got an hour.
50:23What do you mean the pair of you?
50:24And you've ripped the clothes.
50:25Not the pair of you.
50:25It's nothing.
50:26I literally said, don't do that.
50:28There's another jumper.
50:28There's another jumper.
50:29Okay.
50:30There we go.
50:30Okay.
50:31Right.
50:31Right.
50:32Get ready for the transformation.
50:33I'll tell you what.
50:34Straight away.
50:35Come on.
50:35Yeah.
50:36He looks like Gary automatically.
50:37He literally actually does.
50:39It's like Gary now, yeah?
50:40The transformation is unreal.
50:42Hello.
50:42I'm Gary the penguin.
50:45Oh, man.
50:46We're in the boardroom, I'm telling you, right now.
50:49That was good.
50:50So, when do we start filming?
50:51Now.
50:54For Jolly McTrouble.
50:56So, first thing, can they have two cars on the starting line?
50:59With director Jake in the driving seat.
51:01He's in his bossy era.
51:02I like it.
51:03Rob and AJ go head to head.
51:06Right.
51:07You ready?
51:07This is just to reveal you both waiting at the starting line.
51:11So, it's just a look between you.
51:12Do you want me to cue you for the look?
51:14Cue us for the look.
51:14Yeah.
51:14Okay.
51:15That looks great.
51:16Yeah.
51:16Ready?
51:17You rolling?
51:17Yeah.
51:18Okay.
51:18And action.
51:19And look at each other.
51:21And then look forward.
51:22All right.
51:22Nice.
51:23And cut.
51:25All right.
51:25Lovely.
51:26Smashing it.
51:26You're in your element.
51:27Yeah.
51:28Easy, isn't it?
51:30And action.
51:31Ha, ha, ha, ha.
51:33Come on.
51:33Go, go, go, go.
51:38Winner.
51:40Cut.
51:40Woo-hoo.
51:42Yeah.
51:43That's fun round there, isn't it?
51:44Great.
51:45Just skidding.
51:46I've got skid marks.
51:47Me too.
51:49Ha, ha, ha, ha, ha, ha.
51:51Yesterday, this team was very chaotic.
51:54They didn't have a plan.
51:55They didn't get a lot done.
51:56They spent more time arguing than they did doing.
51:58Today, they've come in with a new approach.
52:01And I have to say, that's what this team has needed.
52:03And Jake has to take credit for that.
52:07What are you doing, you lunatic?
52:08Ha, ha, ha, ha, ha, ha.
52:10It's Christmas.
52:14Santa's post office.
52:15Oh, them biscuits we all have.
52:18And, like, nicking them, yeah?
52:19Still putting his stamp on their ad.
52:21All right, three, two, one, action.
52:23Tom.
52:23No!
52:26Yeah, that's what I mean.
52:27Yeah, next one.
52:28Right, so roll now, roll now.
52:30Rolling.
52:30Okay, so you react on the no, yeah?
52:31Yeah.
52:32Go.
52:33No!
52:34No!
52:35I might be a little webel,
52:39but Gary the Penguin biscuits,
52:41they're bold, they're unique,
52:42they stand out.
52:43Come with me.
52:44Because I love you so much, Gary,
52:46I'm coming.
52:47Come on, let's go.
52:48I'm coming with you.
52:49I think Tom thinks he's Guy Ritchie.
52:54They're trying to fit almost an entire movie
52:57into a tiny little TV ad.
53:00They've just got too many ideas going on in there.
53:03We've smashed it out of the park.
53:04That's a wrap.
53:05Let's gun it up, yeah?
53:06Well done, well done.
53:07Well done, well done.
53:08Let me take the clothes off, because I'm melting.
53:124pm.
53:14While half of each team cuts Christmas ads.
53:17Oh.
53:18Hello.
53:19Come on, we've got an advert to edit.
53:21Come on.
53:23For JB, Angela and Sarah,
53:25a quick trip to see the big man himself.
53:28Very cute.
53:29Look at the bell.
53:29So cute.
53:30Oh.
53:32Come in, come in.
53:34Hi, Santa.
53:35Hi, Santa.
53:37Father Christmas.
53:37Hello, welcome.
53:39Hello.
53:40I wonder what flavour your ginger biscuit is.
53:44Ah, that's a secret.
53:46I'll tell you what, we have designed our own gingerbread.
53:50Really?
53:51Yes, we have.
53:52Ah, I have to taste it.
53:53Yeah, just have a little glass of milk beside it, because there's a bit of a spicy kick in it.
53:58Yes.
53:59I'm sure it will be good.
54:00OK, can we get that in writing?
54:02Oh.
54:02OK.
54:06At Northern Lights Village.
54:08Lovely, I love this.
54:09I love that.
54:10Go.
54:12Yeah, very good.
54:13While Jake gets their advert across the finish line.
54:16How many seconds are we up to?
54:1828 seconds.
54:1928 seconds, all right.
54:20How long's they have at this point?
54:2230.
54:23Yeah, jump cut to that.
54:24Yeah.
54:25Yeah, good.
54:26On the other team...
54:27No!
54:29That's brilliant.
54:30What is it on now?
54:31One minute.
54:32We've only edited the first bit.
54:34Yeah.
54:34There's a lot more to go.
54:36Tom's festive saga continues.
54:39How long was I to have a long time?
54:40No, they didn't give us the time.
54:42No, I think it's under two minutes.
54:43Like, it's got to be realistic.
54:44Hang on.
54:44I need to interrupt here.
54:46You are halfway through your edit.
54:48You're already at a minute long.
54:50You do realise this is for a 30-second television commercial,
54:54don't you?
54:55No, it's not.
54:5630-second limit.
54:5730 seconds?
54:5930 seconds?
55:01Well, we're going to have to re-edit this.
55:05Oh, no.
55:07Did you read the brief?
55:09Yeah, we did read it.
55:11I'm going to put a dyslexic card.
55:12I don't speak English.
55:16No, we can't.
55:18We've got to cut about three quarters of this edit up now.
55:21Let's get the scissors out.
55:22Oh, you're kidding me.
55:24Come on, we can do this.
55:25Okay, we forgot about it.
55:26That is devastating.
55:27We forgot about it.
55:2830 seconds.
55:29You just ruined my Christmas, Mike.
55:30Matt, you ruined your own Christmas.
55:32Read the brief.
55:32Listen, let's just sort it out.
55:34Come on.
55:35Let's see what we can do.
55:36Look, that can be bangs.
55:37Half a second, yeah?
55:38Keep going.
55:39Yeah, there.
55:40Yeah, yeah, yeah.
55:40Cut that.
55:41Prop that start bit.
55:42Come on, Bosh.
55:43We can make that pick up quicker as well, yeah?
55:45That can be shorter, can't it?
55:47That can go.
55:48Yeah, so just cut it.
55:49Get rid of the rest of that.
55:50So this whole section is gone.
55:51The whole thing?
55:51Yeah, that's gone.
55:52Yeah.
55:52Bang.
55:53I mean, Mike's done us dirty there, hasn't he, really?
55:56Mike sat there, watched us pour our souls into that edit
56:01and then decided to tell us that we'd gone over the thing.
56:04So we had to do some aggressive chopping,
56:07but somehow pulled it out of the bag.
56:10I honestly feel that that was emotional, funny.
56:14Considering in the last five minutes,
56:16we've just cut three quarters of our part down,
56:20that's pretty incredible effort.
56:237 p.m.
56:25Biscuits ticked off.
56:27What a day.
56:28Well done.
56:29I felt like today went well, but the proof is in the pudding.
56:32We'll see when we get to London.
56:33We'll see what Lord Sugar thinks.
56:35Ads in the can.
56:37Let's go.
56:37Well done, guys.
56:38The other team are going to love that video, aren't they?
56:40I'm buzzing.
56:41I've loved it.
56:42But I can't wait to get back to London,
56:43to do the pitch and to sell Gary the Penguin biscuits
56:47to all the retailers.
56:49It's got to be a piece of cake, literally.
56:50Next stop, London.
56:56Next time...
56:57What is going on?
57:00Biscuit breakdowns...
57:01How are you going to throw me under the bus?
57:03It's not about throwing you.
57:04We're there.
57:05We're under the bus already.
57:07Half-baked pitches...
57:09I was going to be Daddy of the Year.
57:10Oh, no, you weren't.
57:11Yes, I was.
57:12Oh, yes, I was.
57:13And in the boardroom...
57:14All you experts come up with that piece of crap.
57:18Crunch time.
57:19You're fired.
57:20To help fund the incredible work BBC Children in Need does across the UK,
57:26please donate whatever you can online.
57:29Simply scan the QR code on your screen now
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57:54For full terms and more information,
57:56visit bbc.co.uk forward slash pudsy.
58:04And the festive fun and firings continues tomorrow at the same time.
58:08You can watch legends' massive pals
58:10as they take on the likes of Joe Wicks and Nicola Adams.
58:13Press Red now for a Gladiators Celebrity Special on BBC iPlayer
58:17and paying tribute to a late great
58:19Imagine presents Tom Stoppard, A Charmed Life,
58:22starting now on BBC Four.
58:30If you think you've got what it takes
58:32to become Lord Sugar's next business partner,
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