A Funnel Chart in Tableau is a visual tool used to represent data across sequential stages of a process, such as sales pipelines, customer journeys, or conversion flows, where values typically decrease at each stage. It helps users easily identify drop-offs, performance gaps and conversion efficiency between different steps.
- Displays data across ordered stages
- Shows how values decrease from one step to the next
- Helps identify bottlenecks and drop-offs
- Commonly used in sales and marketing analysis
- Makes conversion performance easy to understand
Implementation
Steps to illustrate Funnel Chart in Tableau:
- Open Tableau tool and connect a dataset to it.
- Drag and drop the one sheet of the connected dataset.
- Click on Sheet1 to open the Tableau worksheet.
- On clicking Sheet1, you will get the whole dataset attributes on the left side and a worksheet for work.
- To draw a funnel chart you have to select minimum one attributes by drag and drop into row then apply the another parameters for better visualization.
Example 1
Here, we simply draw a funnel chart and apply an attribute by size on it.
Example 2
This example uses above example 1 with some extra marks (apply the label and color marks) and which are shown below:
Example 3
This example is similar to example 1 but applied on different values with different features with more clarification of whole procedure.
