Writing

The One Prompt To Make ChatGPT Write Naturally: (save it for later, to copy & paste) Prompt: "Act like a professional content writer and communication strategist. Your task is to write with a natural, human-like tone that avoids the usual pitfalls of AI-generated content. The goal is to produce clear, simple, and authentic writing that resonates with real people. Your responses should feel like they were written by a thoughtful and concise human writer. You are writing the following: [INSERT YOUR TOPIC OR REQUEST HERE] Follow these detailed step-by-step guidelines: Step 1: Use plain and simple language. Avoid long or complex sentences. Opt for short, clear statements.  - Example: Instead of "We should leverage this opportunity," write "Let's use this chance." Step 2: Avoid AI giveaway phrases and generic clichés such as "let's dive in," "game-changing," or "unleash potential." Replace them with straightforward language.  - Example: Replace "Let's dive into this amazing tool" with "Here’s how it works." Step 3: Be direct and concise. Eliminate filler words and unnecessary phrases. Focus on getting to the point.  - Example: Say "We should meet tomorrow," instead of "I think it would be best if we could possibly try to meet." Step 4: Maintain a natural tone. Write like you speak. It’s okay to start sentences with “and” or “but.” Make it feel conversational, not robotic.  - Example: “And that’s why it matters.” Step 5: Avoid marketing buzzwords, hype, and overpromises. Use neutral, honest descriptions.  - Avoid: "This revolutionary app will change your life."   - Use instead: "This app can help you stay organized." Step 6: Keep it real. Be honest. Don’t try to fake friendliness or exaggerate.  - Example: “I don’t think that’s the best idea.” Step 7: Simplify grammar. Don’t worry about perfect grammar if it disrupts natural flow. Casual expressions are okay.  - Example: “i guess we can try that.” Step 8: Remove fluff. Avoid using unnecessary adjectives or adverbs. Stick to the facts or your core message.  - Example: Say “We finished the task,” not “We quickly and efficiently completed the important task.” Step 9: Focus on clarity. Your message should be easy to read and understand without ambiguity.  - Example: “Please send the file by Monday.” Follow this structure rigorously. Your final writing should feel honest, grounded, and like it was written by a clear-thinking, real person. Take a deep breath and work on this step-by-step." ___ PS: For better results, always use ChatGPT-o3.

✍️ Golden Rules For UX Writing. With practical guidelines on how to avoid confusion and help people understand better ↓ ✅ Always write with respect, for people as smart as you. ✅ Write mobile-first: short, plain language, bite-sized chunks. ✅ Decide what to say, then find the shortest way to say it. 🚫 Avoid long buttons: use 2–4 words, max. 25 characters. 🚫 Avoid long links: at least 8 chars, max. 8 words (55 chars). ✅ Use sentence case by default, Title Case only for headings. ✅ Use progress anchors for long forms: “Next: Payment details”. 🚫 Don’t use placeholders as replacement for labels or hints. 🚫 Don’t hide critical details or guidelines behind a tooltip. 🚫 Don’t hide frequently used filters/nav behind a button. ✅ Front-load keywords in headings and text summary. ✅ Make people hunt for destructive buttons to avoid mistakes. ✅ Leave room for translation. Expect your text to grow by 40%. 🚫 Avoid more than 20 words/sentence, 50 words/paragraph. 🚫 Never mix 2+ type treatments (color, bold, indents, italic). Good writing is an incredible opportunity. Not only to help people get work done faster and with confidence, but also to build a strong and lasting relationships. To be charming when users get started. To help without a fuss when things go wrong. To show respect and sincerity, but also understanding and care when it’s needed. One little technique that has helped me is to imagine a real person speaking to the customer before I choose words to communicate something to them. I think about how they speak — from voice and tone to speed and intonation. How casual or formal they are dressed. What their personality is. And, most importantly, what traits, values, beliefs and principles they uphold. A product then needs to match that personality, and adapt tone based on user’s context. Once we have it, we write down all the questions users might have. We re-arrange them in order of importance and severity. We decide what to say, and find the shortest way to say it. And then we test, by reading out a piece of content loud. And if it doesn’t sound right, it doesn’t read right either. ✤ Content Design in Design Systems Atlassian: https://lnkd.in/eGpzQqm4 Amplitude: https://lnkd.in/eaB85T7n 👍 DHL: https://lnkd.in/eF494fkT 👍 Duolingo: https://lnkd.in/egCSX9At Girlguiding: https://lnkd.in/eZ8zMyC3 👍 Gov.uk: https://lnkd.in/ekRadXad Intuit: https://lnkd.in/eGyBUrZ2 👍 JSTOR: https://lnkd.in/eAnyrtcu 👍 MetLife: https://lnkd.in/evVE8sqf Progressive’s: https://lnkd.in/evx_8bzY 👍 Shopify: https://lnkd.in/eAKgEHNW Skrill: https://lnkd.in/e2HGTq4q 👍 Zendesk: https://lnkd.in/euxijT5m 👍 Wise: https://lnkd.in/eWk-Mvf9 ✤ Books – Strategic Writing for UX, by Torrey Podmajersky – Content Design, by Sarah Winters – Nicely Said, by Nicole Fenton, Kate Kiefer Lee – Everybody Writes, by Ann Handley – Conversational Design by Erika Hall – Writing Is Designing, by Michael Metts, Andy Welfle ✏️ [continues in the comments ↓ ] #ux #writing

Want to write like a CEO? Cut the fluff. The best leaders communicate with: ✅ Clarity ✅ Brevity ✅ Impact They don’t send long, rambling emails. They don’t hide behind corporate jargon. They get to the point fast. I have written four books and have advised 300+ CEOs on their communications. Here’s the 5-part writing framework top executives use: 1 – The Subject Line Should Say It All Before you write anything, ask: ➡️ What’s the ONE thing I need them to know? ➡️ What’s the ONE action I need them to take? If you can’t answer this, don’t send it yet. 2 – Lead with the Bottom Line Busy people don’t have time for long intros. 💡 Start with the main point, not the backstory. ❌ “Hope you’re doing well! I wanted to reach out because we’ve been working on…” ✅ “Here’s the update: [Key message in one line].” 3 – Cut the Fluff High-level executives don’t read wordy emails. They scan. ✂ Remove “just,” “I think,” and “wanted to.” ✅ “We should move forward.” ✅ “The results show a 20% increase.” 4 – Be Direct, Not Rude Great leaders are clear, not cold. 🚫 “Per our last discussion, I believe this approach might be beneficial.” ✅ “Let’s move forward with this approach. Thoughts?” 5 – Always End with a Clear Ask ❌ “Let me know what you think.” ✅ “Can you approve this by Thursday?” 6 – Add Warmth Charismatic people are both competent and warm. If you follow 1-5, you may come across as competent but it may be hard to connect. Therefore, add some warmth at the end. ❌ “Looking forward to your response.” ✅ “Appreciate your time on this—excited to hear your thoughts!” 📌 Follow me Oliver Aust for daily strategies on leadership communications.

Parents share over 60 photos of their kids every month. AI needs as few as 15–20 images to generate a realistic deepfake face. What rules do you follow before posting photos of your kids online? And once something is online, it can be copied, scraped, indexed, and stored forever. The Pause Before You Post campaign from Data Protection Commission Ireland highlights a reality many families still underestimate: We are raising children in the first generation where their digital identity exists before they understand what privacy means. Some numbers that should make every parent think: + Parents post on average 63 photos of their child per month + Research shows AI models can recreate a face with 20 or fewer images + Over 70% of parents share kids’ photos publicly at least once a week + Billions of images are scraped online to train AI systems every year + Studies found ~50% of child images on criminal forums originated from public social media posts + Over 80% of photos contain metadata or visual clues about location or routine + By age 13, many kids already have thousands of images of themselves online The campaign shows how small details become data points: A school logo → location A birthday cake → date of birth A sports uniform → schedule A street sign → home area A group photo → social circle With modern AI, these are not random details. They are structured data. Face recognition, generative AI, and large-scale scraping systems can now connect identity, location, habits, and relationships in seconds. We are entering a world where: 🔹 Every photo can train an AI model 🔹 Every face can be cloned 🔹 Every post can be archived forever 🔹 Every detail can be cross-referenced 🔹 Every child can have a digital footprint before adulthood What should parents do today? ✔ Make accounts private ✔ Avoid posting school names, uniforms, and routines ✔ Disable location tagging ✔ Don’t post full names + birthdays together ✔ Ask kids before posting their photos ✔ Assume anything public can be reused by AI This isn’t paranoia. This is parenting in the AI era. #Innvation #Ai #ChildSafety #Privacy #Deepfakes #GenerativeAI #DataAwareness #TechEthics #SocialMediaSafety #ParentingInTheAIera #OnlineSafety #CyberSecurity #ProtectKidsOnline

🔑 What separates a good LinkedIn post from a great one? Great posts aren’t just read....... They’re shared, discussed, and remembered. Here’s the formula to elevate your content: 1️⃣ Hook Them Early ✨ Use the first 2–3 lines to grab attention. Example: “The biggest LinkedIn mistake? It’s not what you think.” 2️⃣ Deliver Value ✨ Focus on educating, inspiring, or solving a problem for your audience. Example: “After running 50 campaigns, here’s what I’ve learned about LinkedIn’s algorithm.” 3️⃣ Create Conversations ✨ End with a CTA that sparks comments. Example: “Agree or disagree with these tips? Let’s discuss below!” 4️⃣ Polish for Readability ✨ Use short paragraphs, bullet points, and white space to make your post easy to skim. Why It Works: ✅ Hooks draw readers in. ✅ Value keeps them engaged. ✅ CTAs build relationships. Final Thought 🌟 Great posts don’t just inform, they connect. They make your audience feel seen, heard, and ready to engage. What’s your formula for creating LinkedIn content that stands out? Let’s discuss it! 🚀 #LinkedInTips #ContentThatConnects #EngagementSuccess

Top takeaways from my chat with Grant Lee (CEO of Gamma): 1. The first 30 seconds of using your product should be so good it earns the next 30 seconds. When Gamma wasn’t growing, they stopped everything and spent three months perfecting just the first 30 seconds of using their product. They made it so compelling that new users would immediately tell their friends. This single change transformed their growth trajectory. 2. Focus on one simple promise, not many features. Think of it like throwing eggs to someone: they can catch one, but if you throw five at once, they’ll drop them all. Your users are selfish, vain, and lazy—you have 30 seconds to show value before they leave. Gamma focused on “create a slide in seconds” rather than listing 10 features. 3. Don’t spend on ads until over half your growth comes from word of mouth. If you try to buy growth before your product spreads organically, you’re wasting money filling a leaky bucket. 4. Work with hundreds of small creators instead of a few big influencers. Rather than blowing your budget on five or six well-known influencers who treat it like just another ad read, find thousands of micro-influencers whose audiences genuinely care about tools like yours. Teachers sharing with teachers, consultants with consultants—these tight communities create authentic word of mouth that spreads fast. 5. Spend time personally onboarding each early creator like they’re joining your team. Don’t just send influencers a script. Jump on calls, walk them through the product, help them understand what makes it special, and let them tell your story in their own voice. This investment turns them into genuine advocates who post about you repeatedly instead of treating it like any other sponsorship. 6. Hire painfully slowly and only exceptional people. Gamma serves 50 million users with just 50 people and makes a profit. All 10 original employees are still there five years later. They never set headcount goals because that makes you hire to hit a number instead of hiring only when you find someone exceptional. When someone is exceptional, give them more responsibility, not less—top performers want harder challenges. 7. Test prototypes with 20 people on UserTesting before investing in a big project. Use platforms like Voicepanel or UserTesting to watch real people try your prototype. They’ll show you problems you never see because you’re too close to your product. Gamma goes from idea to results in a single day—morning idea, afternoon testing, evening results. This saves months of building things nobody wants. 8. Choose problems you’ll care about for 10 years. Before worrying about technology or tactics, ask if this problem matters enough to you personally that you’d dedicate a decade to solving it. Founders who are missionaries rather than mercenaries build better products because their authentic commitment shows through to customers and attracts people who want to build alongside you for the long term.

The Olympics have nailed their marketing without us realising 🥊🏅 I thought it was strange that the Olympics were starting on Friday, but I’d seen very little advertised. Anyone else? And then it hit me, whilst watching Sprint (my third newly added sports documentary on Netflix this weekend) & finding myself googling the dates of the athletes’ events at Paris, that I’d been indirectly marketed to in the most genius way. Here’s why, and more importantly, here’s why it worked: 1️⃣ Meeting the Audience Where They Are The Olympics faced a challenge: how to engage a generation that doesn’t watch mainstream TV. So, they went straight to where their audience spends time – streaming platforms. 85% of Gen Z and millennials prefer streaming over traditional TV. By launching multiple compelling sports docuseries on Netflix, they met their audience exactly where they are. 2️⃣ No Ads, Just Stories Research shows that storytelling is the most powerful tool in marketing – it's 22 times more memorable than facts alone. When you tell a story, you engage your audience’s emotions, and that connection is invaluable. It's this emotional engagement that turns viewers into fans and casual watchers into passionate supporters. No CTAs, no tracked links, just pure wonderful emotional storytelling at its finest. 3️⃣ Creating Emotional Investment These docuseries pull you into the personal lives of top athletes. You follow their journeys, their struggles, and their triumphs, right up to the competition before the Paris Olympics. This emotional investment is powerful. Suddenly you’re not only aware of these athletes in various disciplines, you’re invested in their success. 4️⃣ Building Anticipation By ending these stories on a cliffhanger, they’ve done something brilliant – they’ve made you care. You’re not just a spectator anymore; you’re invested in seeing these athletes win. And the next episode? Well that will be streamed live from Paris on mainstream TV. I know I’m not alone in wanting to see how these stories end. 5️⃣ Perfect Timing Timing is everything in marketing, and the Olympics nailed it. By launching these docuseries right before the games, they’ve ensured the stories are fresh in our minds. This makes the athletes' journeys a cultural talking point and keeps the Olympics top of mind. Strategic timing like this makes the content memorable and maximises its impact. Here’s the lesson: To truly engage your audience, focus on storytelling. Create narratives so compelling, people can’t help but follow along. Make them care about the outcome. When your audience is emotionally invested, they’re not just watching – they’re rooting for you. This weekend reminded me why I love marketing. It's not just about selling a product; it's about creating connections, inspiring emotions, and telling stories that resonate. So, next time you’re crafting your strategy, ask yourself: are you telling a story your audience will care about? I’m sold. Who’s watching?

Say NO to Boring Emails – Effective Ways to Write Newsletters ✨ If your newsletters aren't capturing attention, they’re probably ending up in the trash. [UNSUBSCRIBE] 🙂 When I first started sending out newsletters, I quickly learned that getting people to open and actually read them was no easy task. But over time, I discovered some strategies that really work & they’re: ✅ 1. Start with a Hook that Grabs Attention I’ve found that using curiosity, urgency, or a strong benefit always draws readers in. Example: I used to send out “Monthly Updates,” but now I go for something like "5 Secrets to Boost Your Productivity This Month." A small change, but makes a big difference. ✅ 2. Know Your Audience When I began focusing on what my clients and customers really cared about—whether it was solving a pain point or helping them reach a goal—my engagement skyrocketed. Example: If your audience is mostly small business owners, focus on providing tips that help them grow their customer base or manage their time better. For instance, I once shared strategies on how to negotiate like a PRO, and it resonated so well that I got multiple replies from readers thanking me for the practical advice. ✅ 3. Keep It Concise, But Valuable No fluff, just value. Focus on delivering brief, impactful content with actionable insights. Example: Instead of the usual “Consistency is key,” I recommend something specific like "Posting three times a week builds momentum. Use a content calendar to stay organized." ✅ 4. Use Visuals to Break Up Text It makes the content more relatable and keeps readers engaged. I always include visuals—whether it’s a snapshot of me working on a project or enjoying a coffee break or useful resources. ✅ 5. Add a Personal Touch Sharing personal stories or insights has made my newsletters feel more like a conversation rather than a broadcast. Example: I often talk about my early struggles and the strategies that eventually worked for me withproven solutions. ✅ 6. Include a Clear Call-to-Action (CTA) Every email is an opportunity to guide my readers to the next step. Whether it’s clicking a link, replying to the email, or signing up for a masterclass, Example: I might say, “Reply to this email with your biggest challenge, and I’ll share a solution.” This not only encourages interaction but also shows that I’m here to help. Top creators have viral newsletters because they understand their audience, deliver valuable and actionable content, and create genuine connections. What’s your top tip for writing engaging newsletters as a creator or reader? __________________________ PS: Want to maximize your business, learn effective strategies to freelance, and grow your network? Join my newsletter with 45,000+ subscribers here: https://lnkd.in/g2WpkBjH

What if I told you your cover letter's first and last sentences determine whether you get interviews? Recently, I was reviewing cover letters with a client who couldn't figure out why she wasn't getting callbacks for marketing positions. After looking at her application materials, the problem became immediately clear. "Your cover letter is killing your chances." Her opening line was the classic "Please accept my resume for consideration of the Marketing Manager position within your organization" — and she never actually asked for an interview at the end. So, how do you write cover letters that actually get read? Use these powerful techniques instead: S — Use a sticky hook Forget "To Whom It May Concern" or "I'm writing to apply for..." Instead, try one of these attention-grabbing marketing-focused openers: "If your company is struggling to generate qualified leads despite increasing ad spend, I have the solution you've been looking for." "Innovation. Growth. ROI. If these marketing priorities align with your vision for the Digital Marketing position, we should talk." "Do you need a content strategist who can double your organic traffic and boost conversion rates by 35% within six months?" W — What's in it for the employer? Hiring managers are reading your letter thinking, "Can this person drive results?" Make it clear from the start that you understand their marketing challenges and can provide measurable solutions. I — Information This is where you provide brief, compelling evidence of your marketing qualifications and accomplishments. For example: "By implementing a targeted social media campaign for XYZ Corp, I increased engagement by 78% and drove $125K in new revenue within 90 days." F — Fast segue Transition smoothly to your request for an interview. For example: "With this proven marketing expertise in mind, I would welcome the opportunity to discuss how I can contribute to your customer acquisition strategy." T — To-Do Here's the #1 cover letter secret that DOUBLES your chances of getting interviews: actually ASK for the interview! "I'm excited about the Marketing Director position with ABC Inc. and would appreciate the opportunity to discuss how my experience driving successful campaigns can deliver similar results for your brand. Please call me at (number) to schedule an interview at your convenience." By simply asking for the interview, you've shown initiative and clarified what you want — something most candidates completely overlook. What cover letter techniques have worked for you? Have you tried asking directly for the interview?

We analyzed 4 million recruiting emails sent through Gem. Most get opened. But only 22.6% get replies. Half those replies are "thanks, but no thanks." We dug into what actually works. Here are 8 factors that drive REAL responses: 1. Strategic timing beats everything else - 8am gets 68% open rates. 4pm hits 67.3%. 10am lands at 67% - Most recruiters blast at 9am when inboxes are flooded - Avoiding peak times alone can boost your opens by 7-10% 2. Weekend outreach is criminally underused - Saturday/Sunday emails get ≥66% open rates consistently - Why? Empty inboxes. Zero competition. Candidates actually have time - Yet few recruiters send on weekends. Their loss is your gain 3. Keep messages between 101-150 words - Shorter feels spammy. Longer gets skimmed - You need exactly 10 sentences to nail the essentials - Every word beyond 150 drops performance 4. Generic templates kill response rates - Generic templates: 22% reply rate - Personalized outreach: 47% increased response rate - Even adding name + company to subject lines boosts opens by 5% 5. Subject lines need 3-9 words - Include company name + job title for highest opens - "Senior Engineer Role at [Company]" beats clever wordplay - 11+ words can work if genuinely intriguing, but why risk it? 6. The 4-stage sequence is optimal - One-off emails are dead. Send exactly 4 follow-up messages - You'll see 68% higher "interested" rates with proper sequencing - After stage 4, engagement completely flatlines. Stop there 7. Get the hiring manager involved - Having the hiring manager send ONE follow-up boosts reply rates by 50%+ - Yet most recruiters don't use this tactic - Weekend advantage: Minimal competition for attention 8. Leadership involvement is a cheat code - Role-specific timing (tech vs non-tech) matters - Technical roles: 3 of 4 best send times are weekends - Engineers check email differently than salespeople. Adjust accordingly TAKEAWAY: These aren't opinions. This is what 4 million emails tell us. Most recruiting teams are stuck in 2019 playbooks wondering why their reply rates won't budge. Meanwhile, recruiters who implement these 8 factors see dramatically better results. The data is right there. The patterns are clear. The only question is: will you actually change how you operate? Or will you keep sending the same tired emails at 9am on Tuesday? Your call.