Hospitality & Tourism

We’ve called efficiency the unsung hero of the energy transition in the past. While the energy transition will happen first through the transition of energy usages, like the shift with transport, from internal combustion engines to electric vehicles, or from fuel or gas boilers to heat pumps, we cannot ignore the utmost priority of the energy transition: efficiency. Efficiency is the greatest path to reduce our energy use, our impact on the world’s climate through CO2 emission reduction, and very importantly, the best way to make solid and practical savings. In its most historical form, energy efficiency is about better insulation, to reduce heating (or cooling) loss in buildings like family homes, warehouses, office high rises, and shopping malls. This is useful, but expensive and tedious to realize on existing installations. Digitizing home, buildings, industries and infrastructure brings similar benefits at a much lower cost and a much higher economic return. The combination of IoT, big data, software and AI can significantly reduce energy use and waste by detecting leaky valves, or automatically adjusting heating, lighting, processes and other systems to the number of people present at any given time, using real-time data analysis. It also allows owners to measure precisely progress, report automatically on their energy and sustainability parameters, and benefit from new services through smart grid interaction. And this is just the energy benefit. Automation and digital tools also optimize the processes, safety, reliability, and uptime leading to greater productivity and performance.

👩🦰 Persona Spectrum For Inclusive Design (Figma Kit) (https://lnkd.in/eGD38hs4), a wonderful little accessibility tool for designers to include permanent, temporary and situational contexts in design decisions. Open sources, with all illustrations and assets for presentations and print. By 🐝 Mahana Delacour. --- 🔶 1. Accessibility ≠ Compliance We should never rely on automated accessibility testing alone to “ensure” accessibility. Compliance means that a user can use your product, but it doesn’t mean that it’s a great user experience. Manual testing makes sure that your users actually can meet their goals in their own context. It often feels daunting to get started, but small first steps are a great beginning. First, gather people interested in accessibility. Document what research was done, where the gaps are. And then try to include 5–12 users with disabilities in a dedicated accessibility testing. One way to find participants is to reach out to local chapters, local training centers, non-profits and public communities of users with disabilities in your country. You might want to add extra $25–$50 depending on disability transportation. Once you have access to users, run a small accessibility initiative around key flows in your products. Tap into critical touch points and research them. Eventually extend to components, patterns, flows, service design. A good target is to incorporate inclusive sampling into all research projects — at least 15% of usability testers should have a permanent, temporary or situational disability. --- 🔹 2. Building Accessibility Research From Scratch If you’d like to get started, I highly recommend to check “How We’ve Built Accessibility Research at Booking.com” (https://lnkd.in/eq_3zSPJ), a fantastic case study by Maya Alvarado on how to build accessibility practices and inclusive design into UX research from scratch. Maya highlights the idea of extending Microsoft's Inclusive Design Toolkit (https://lnkd.in/eN5J7EkJ) to meet specific user needs of a product. It adds a different dimension to disability considerations which might be less abstract and much easier to relate for the entire organization. And as Maya noted, inclusive design is about building a door that can be opened by anyone and lets everyone in. Accessibility isn’t a checklist — it’s a practice that goes way beyond compliance. A practice that involves actual people with actual disabilities throughout all UX research activities. More resources in the comments ↓

Would you fly in glass-bottom planes? The real revolution in flying is way smarter than that. Airplanes are quietly becoming digital platforms. Here’s what’s actually changing the passenger experience: 🔹 Windowless concepts (yes, really) Not glass floors — digital walls. Future cabins may replace windows with ultra-high-resolution screens streaming live exterior views, data overlays, or even calming environments. 🔹 Big screens > tiny seatbacks 4K displays, projection-based entertainment, and BYOD (bring-your-own-device) systems reduce weight while improving personalization. 🔹 Cabin pressure & humidity upgrades New aircraft (787, A350) keep cabins closer to ground conditions → less fatigue, fewer headaches, better sleep. 🔹 Mood lighting driven by circadian science LED lighting synced with your destination’s time zone to fight jet lag. 🔹 Fast satellite Wi-Fi Streaming, video calls, real productivity — the cabin is becoming a flying workspace. 🔹 AI-powered personalization Entertainment, food, lighting, and services adapting to you, not the seat number. 🚫 What’s NOT happening (yet): Glass floors, gimmicks, sci-fi stunts. ✅ What IS happening: Aircraft evolving from transportation machines into experience platforms. The future of aviation isn’t about looking down through the floor — it’s about redesigning everything around the human sitting in the seat. #Aviation #FutureOfTravel #Aerospace via @bedorafizz #CustomerExperience #AI #Innovation #Boeing #Airlines #TechTrends

I independently planned my first solo international trip to Thailand and realized – Solo traveling is not as daunting as I assumed it to be. (Please note, I’m not a seasoned pro – this was my first time too.) Deciding to travel solo, especially as a woman, felt both thrilling & terrifying. Safety, comfort, and planning were all top of mind. But with the right strategy, I turned my anxiety into an unforgettable experience. Here’s how I did it and how you can too: 📌 STAY: → I chose hotels with ratings above 8/10 (verified through online reviews and social media). → Being a vegetarian, I checked for breakfast options that fit my diet. → I prioritized proximity. My hotel was near major locations, in well-lit, bustling areas safe for women. → I splurged on a 4-star hotel to ensure extra safety and peace of mind rather than going with a hostel or a dorm room. 📌 TRAVEL ITINERARY: → ChatGPT, social media (YouTube, Instagram) and advice from friends who’d been there helped me map out my trip with minute details. → Bangkok’s BTS local trains were my go-to – affordable, fast, and scam-free. → I skipped taxis and tuk-tuks to avoid haggling or potential scams. 📌 FOOD: → Apps like Google Maps and HappyCow made locating veg-friendly spots easier. → Finding good vegetarian options was a workout – I clocked 20k steps daily to get to those restaurants! → Drinking water isn’t free in malls, so I relied on bottled water from 7-Eleven. Solo travel might seem intimidating at first, but it’s all about preparation. Plan smart in advance, prioritize safety, and embrace the adventure. Trust me – If I could do it, so can you! Got questions?  Ask away in the comments!  What’s that one thing holding you back from your first solo trip? #drishtiispeaks #solotrip #Thailand #travel #female

The most counterintuitive marketing strategy: Tell people exactly how to spot bad products in your industry. Been noticing this trend where successful brands are doing something unexpected, they're teaching customers how to evaluate their entire industry, not just their products. Saw a perfect example with Lakme's approach in the Indian sunscreen market. Here's the context that makes this brilliant: The market is worth ₹6,900+ crores and growing at 7% annually. But until 2019, 65% of Indians had never used sunscreen in a year, and 25% didn't even understand basic terms like SPF. It's a highly price-sensitive market where consumers often just choose the cheapest option. Most brands competed on price, celebrity endorsements, and flashy packaging. Lakme did something different. →They adopted international ISO testing standards in 2015, way before competitors. →They worked with Bureau of Indian Standards since 2016 to standardize the entire industry. →Then in 2025, they launched consumer education campaigns teaching people how to verify any brand's SPF claims. Here's the genius part: Instead of exploiting consumer ignorance, they eliminated it. While competitors fought for uninformed customers making decisions based on price alone, Lakme built a base of educated buyers who understood quality. In a market where per-person spending is approx ₹47, they created customers willing to pay a premium for verified value. This isn't just about skincare. I see the same pattern everywhere. →The agency that teaches clients red flags to watch for. →The SaaS company that openly shares their limitations. →The consultant who tells prospects when NOT to hire them. The counterintuitive truth: In price-sensitive markets, education beats discounting. When you teach your market how to evaluate quality, you don't just build customers, you build advocates who will pay a premium for verified value. What's one red flag people should watch for in your industry? #ad

"We watched a company video at our last leadership retreat and it's the first time I've seen my Korean and Japanese colleagues speak in their own languages with English subtitles." My client was excited as she told me this. I knew exactly what was coming next... "It was like they were completely different people!!" Suddenly her shy colleagues, who typically don't contribute much in meetings, were confident, knowledgeable, powerful even! I often tell Danish friends that if they haven't met me in English, they don't really know me. When I speak Danish: ❌ I don't raise my hand so quickly to speak and hardly contribute ✅ In English, you're 𝗹𝘂𝗰𝗸𝘆 if I raise my hand before jumping in ❌ I never volunteer to present ✅ Ummm... yeah, that's my whole career in English ❌ I second-guess my word choices and pronunciation, never fully confident, even though I'm basically fluent. ✅ I speak with nuance and eloquence, knowing how to fully adjust my language to context and culture without a second thought. I'm treated very differently in Danish, due in part to how I look and sound when I communicate... but, also due to people 𝗻𝗼𝘁 𝘀𝗲𝗲𝗶𝗻𝗴 𝗯𝗲𝘆𝗼𝗻𝗱 the way I look and sound to hear 𝗺𝘆 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. On the flip side, I'm often given 𝘂𝗻𝗲𝗮𝗿𝗻𝗲𝗱 𝘀𝘁𝗮𝘁𝘂𝘀 and 𝗽𝗿𝗲𝘀𝘁𝗶𝗴𝗲 in English because I'm such an engaged and confident communicator. Linguistic inclusion goes beyond recognizing these biases. There are simple changes you can make within the organization (especially with the technology we have today) that can help you start meeting your colleagues in their own languages. Honoring your colleagues' identities by allowing them to speak their native languages in a company video (internal or external) is just a start. Does your company integrate translation/interpretation/captioning solutions (human or tech) to encourage freedom of linguistic expression? Is it time to consider doing so? #inclusion #linguistics #communication #unmuted

Mass Tourism is dead. Hilton 2026 trend report says what's next for the industry. For decades, the tourism industry was built on volume. Crowded resorts. All-inclusive packages. Selfie sticks and bucket lists made on Instagram. But that era is fading fast. The next wave of travel isn’t about where people go, it’s about why. According to Hilton’s new 2026 Trends Report, travellers around the world are making a radical shift: from mass tourism to meaningful tourism seeking connection, calm, and authenticity instead of crowds and checklists. Here are the key trends reshaping the future of travel: 1. “Hushpitality”: Seeking Silence and Stillness In an overstimulated world, travellers crave peace. Hilton found that almost half of travellers now add extra days to disconnect before or after family trips and many are choosing destinations where they can simply breathe. Wellness, mental clarity, and calm have become new luxury. 2. Home Comforts Are the New Carry-On The modern traveller wants familiarity. From favourite streaming shows to pet-friendly rooms, people are bringing their routines with them. Even abroad, 77% of travellers enjoy browsing grocery stores, proof that comfort and local discovery can coexist beautifully. This is also why long-stay travel and remote-work destinations are booming: people want a “home away from home” they can trust. 3. Generation Remix - Families Are Redefining Travel Family vacations aren’t what they used to be. Children help plan itineraries. Grandparents take grandkids on “skip-gen” trips. Families are seeking shared play, not screens. Travel is becoming a tool for bonding and shared growth across generations. 4. Inheritourism: Travel With Legacy and Meaning People no longer travel to escape their lives, they travel to understand them. More than half of families now plan trips to connect with their roots and local traditions. “Cultural immersion” isn’t a buzzword anymore — it’s a priority. 5. Purposeful Journeys: The Rise of the “Whycation” The biggest transformation is philosophical Travellers are asking why they travel. To rest. To reconnect. To grow. This emotional motivation — rather than location — is now the foundation of modern tourism. And This Is Why We’re Transforming Roatán At the Roatán Tourism Bureau, we see these shifts as a once-in-a-generation opportunity. We’re helping local businesses evolve from mass tourism to meaningful tourism, from quick visits on cruiseships to long-term value. That means: - Supporting hotels and hosts to create spaces that feel like home. - Training local operators to attract digital nomads and wellness travellers. - Promoting authentic cultural experiences that connect visitors with the island’s people and traditions. - Partnering with communities to ensure growth benefits everyone. Travel is changing — fast. And Roatán is getting ready to lead this new chapter: quieter, deeper, and more intentional.

BCG just dropped a new influencer marketing projection—if you’re a marketing head, you have to take notice. By 2030, India’s creators will influence $1 trillion in consumer spending. Today, they already shape over $350 billion—and the curve is steepening fast. But brands won’t win this wave with old playbooks. • Treating creators like billboards is a dead end. Consumers scroll past forced promos in seconds. What works now is integration—where the product fits naturally into the creator’s content, tone, and community. • The next frontier is regional creators. Most influencer strategies today still revolve around urban, English-speaking faces. But real growth lies in Tier 2 and 3—where trust, relatability, and language matter more than follower count. • Spray-and-pray influencer campaigns are losing relevance. Audiences are savvy. They can spot insincerity—and tire quickly of influencers who promote twenty five competitor brands in the same category. Brands need curated, long-term partnerships with creators who truly resonate with their ethos. Throw in product co-creation with influencers because that’s going to be a game changer. The new game is alignment, curation, and depth. Creators who live your brand, not just mention it. Integrations that feel native, not disruptive. Smart CMOs will treat creators not as media buys, but as long-term brand collaborators

Stop copying big hotels. It’s killing boutique hotels. Big hotels win with volume. Boutique hotels win with value. Yet too many boutique owners keep chasing “perfect occupancy” like it’s the goal. It’s not. Revenue is the goal. And revenue ≠ occupancy. Here’s the uncomfortable truth: - ADR is your steering wheel. Not room nights. - A slightly lower occupancy with a stronger ADR often beats “full” rooms sold cheap. - Scarcity is part of the boutique product. If everything is always available, you’re training the market to treat you like a commodity. - You don’t benchmark against the 300-room resort. Different engine, different cost structure, different guest expectations, different promise. The boutique move is simple (and disciplined): 1. Pick your guest identity (who you’re not for matters). 2. Price for value and experience, not fear. 3. Control inventory strategically to signal demand and protect rate. 4. Compete with boutiques not with big-box hotels playing another game. If you’re running a boutique hotel and still measuring success by “how full we were”… you’re optimizing the wrong metric. Question: Are you building a boutique brand or operating a small version of a big hotel? #BoutiqueHotel #HotelRevenue #ADR #HotelStrategy #Positioning #HospitalityLeadership #RevenueManagement #BrandStrategy #MELIORTEMPUS

Vietnam just turned agricultural waste into climate control — and it’s brilliant. While many countries spend millions on air-conditioning classrooms, educators in Vietnam found a smarter solution right under their feet. Their secret weapon? Coconut husks — the fibrous waste usually discarded after harvesting. These husks are now being transformed into natural insulation panels that keep classrooms up to 6°C cooler without using a single unit of electricity. The science is elegantly simple: the fibers trap air, reduce heat transfer, and improve ventilation — delivering passive cooling that’s affordable, scalable, and climate-friendly. This innovation shows that effective climate solutions don’t always require complex technology. Sometimes, they come from rethinking waste as a resource. Vietnam’s approach is a powerful reminder: sustainability works best when it’s local, low-cost, and rooted in nature. #ClimateInnovation #PassiveCooling #SustainableEducation #CircularEconomy #VietnamInnovation #LowEnergySolutions #GreenDesign #GlobalCitizenship