New Branded Queries Filter in Search Console

Last three updates. 1. Topic clustering 2. Annotations 3. Branded filtering Hm… looks familiar. Probably confirmation bias but wondering if they are keeping an eye on SEO Gets. 😅👀

Still Waiting the AI OVERVIEW / AI MODE data...

Love it, long overdue. Next lets get an AI filter to see those items that are triggered by AI.

Love it, but I would have preferred AI overviews and AI mode filters to be rolled out before the branded filter.

It’s a useful and practical feature, but until now we used to handle it through Looker Studio or BigQuery. However, what we really need now is a section for tracking the AI Overview. things like how many times we were cited, how many clicks we got, and so on😶

To me, the most important aspect here isn’t the feature itself, but what it proves, something we already knew: brand is the only real metric. We’ve completely forgotten about direct traffic because we’ve been too busy chasing AI. This update is a reminder that brand strength still drives the most meaningful results.

I’ve noticed the recent update frequency, which is great to see. Still, the features most of us really need like an AI mode report, an integrated A/B testing tool, and a proper keyword gap view are still missing. Adding these would take Search Console to a whole new level.

Finally, we can natively separate 'Brand Awareness' (people searching for you) from 'SEO Performance' (people searching for a solution). The ability to isolate non-branded growth without complex Regex filters is going to make showcasing true ROI so much cleaner. Huge update

Useful if the filtering is good - would be great to be able to add exceptions/additions manually to be able to fine tune the model.

Love this update! Just curious how it will handle branded queries with spelling mistakes.