How to Build a Real Estate Email Course

Every professional should start an email list, but not everyone should write a weekly newsletter. Here's what you should do instead: 1. Choose a topic that you know well. That could be UI design, real estate floor plans, buying businesses, e-commerce, or something else. Something that your friends and co-workers ask you for help on. 2. Write a 5 email series (in a Google doc) teaching that topic. Each email should be 250-500 words. Write like you're explaining it to a friend. Ask 2-3 friends to review it for you. 3. Create a landing page in ConvertKit for the course. There are 30+ templates to choose from and it's easy to set up. Write the headline around the value you're delivering. 4. Load your emails into a ConvertKit email sequence connected to your landing page. Now any new subscriber will get the emails on autopilot, timed to when they subscribed. 5. Link to the landing page from your social media bios. Now anytime you are active on social you're driving people back to your email course. 6. Ask for replies on what questions readers have or anything else you should add. Filter those into a label in GMail. Then once a month spend an hour and make any suggested updates or improvements. That's it! You can go back to practicing your craft on a regular basis, without the burden of creating consistently. But you've done three things for yourself: 1. You have public documentation of your expertise. That will lead to many more opportunities that you can't predict. 2. You're saving yourself time. When someone asks you "hey, what are your best tips on learning [your topic]?" you can send them to your free email course rather than having to explain it all one off to them. 3. You're building an audience. If you ever decide to double down on content creation you've given yourself a head start. At first you'll have 25 subscribers, but if the course is valuable that will quickly grow to hundreds. I know people who have used this strategy and picked up thousands of email subscribers before they took it seriously. Those subscribers resulted in hundreds of thousands of dollars in business for their agency. 10-20 hours of work to set this up will pay dividends for years to come!

10 years ago I took my savings and went all in on Groove as a solo, non-technical founder - a massive risk, but it paid off. But the world has changed. If I were starting from scratch today. I’d do it everything differently. Here are the 13 steps (and 3 phases) I would take: Phase 1: Preliminary Phase - Acquire the tools to be a one man shop 1. Take 90 days, learn v0, cursor, replit, claude prompting Phase 2: R&D Phase - Is it a problem that is lighting people’s hair on fire? Time constraint this phase to a week 2. Write a LinkedIn post about what you want to build (repeat until you get a “hit”) 3. If it's a hit? Then write a 5 Day Email Series lead magnet about your idea to collect emails - must get at least 50 signups in a week. Use Convertkit as your ESP + Carrd for landing page. Landing page formula: Headline: (Outcome) In 5 Days (Without {their major pain point}). Big Email CTA List out 3-5 “things” the person is going to learn or receive, from your series How they will achieve 3 desirable outcomes Tell people what they are going to receive/learn each day of your 5-Day series 4. Request a 15 minute interview or short survey at the end of the email series for every person who signs up 5. Interview at least 25 of 50 signups 6. Pre-sell 5 of these people (they give you a refundable initial payment before you build the product in exchange for their beta usage) Hint: If the problem is pressing enough, they will pay This is not about the money but about validating the problem Phase 3: Build Phase - You’ve achieved the above Now it’s time to build, time constraint this v1 build to a week using v0, cursor, replit, claude 7.. Build it in public, report progress everyday on LinkedIn or Twitter 8. For landing page use v0/playground/galileo. ai Use Oliver Kenyon’s ATIDCOA landing page formula 9. For copy, use the notes and answers from your interviews + surveys and Claude 3.5 10. For payment, use stripe. 11. Send a 7 day launch email sequence to the people who signed up for your lead magnet: Email 1 - The transformation your product will create Email 2 - Financial outcomes Email 3 - Anchor the price Email 4 - Benefits and challenges to destroy doubt Email 5 - In-depth demo Email 6 - Hypothetical scenarios for case studies and usage Email 7 - Last chance sale + 12,6,2 hour countdown 12. Will 15 of those subscribers to pay you in the first week? 13. If yes, interview them to see what you can make better If no, find out why they didn’t convert Is v2 worth making or should you go back to Phase 2? (Hint: in most cases, the answer will be go back to Phase 2)

I spent 10+ hours studying Codie A. Sanchez's funnel. She is CRUSHING the creator game. IG: 2.1M YT: 1.3M X: 527K TT: 1.4M LI: 323K But she's making 3 mistakes that may be costing her $50,000/month (and tons of email subscribers) So I created a 3-step plan to help her fix this problem: 1️⃣ Step #1: Optimizing her social media profile. On social, your goal is to capture emails. Currently, Codie drives users to her Linktree site. The problem? • Multiple steps • Decision fatigue Instead of having all these different links, Codie should plug one thing... Her email opt-in. The problem? Her only opt-in at the moment is her Newsletter Let's break it down: — Newsletters are great for nurturing your audience. But not great as an opt-in. Because they are not designed to deliver an outcome quickly. • Vague promise. • Low value upfront. • Inconvenient delivery. So we need a high-value free opt-in here. But before creating one, there’s 1 crucial step we can’t skip: 2️⃣ Step #2: Creating her Lead Magnet Strategy Difference between great and bad lead magnets: Strategy Just giving something away for free isn’t enough. Your lead magnet should be strategically designed to: • Build credibility. • Deliver a quick win. • Turn subs into customers. So after studying Codie's funnel, I came up with a lead magnet idea that can do that: "Buy Your First Business, Go From Employee To Owner And Say Goodbye To Your 9-5 Once & For All (Even If You Don't Have Any Experience In The Business World)" A FREE, 5-day email course breaking down everything you need to spot the right deal for you, evaluate businesses like a pro, and become your own boss. — Why an Email Course? They’re the most effective way to drive opt-ins and allow you to: • Make it digestible (over 5 days) • Track engagement for targeted follow-ups • Prime your audience by leading with education • Make more sales via email There's a reason why Email Courses are trending and used by the biggest creators like Ali Abdaal, James Clear, and Greg Isenberg among others. 3️⃣ Step #3: Creating her landing page Here we want to follow Nicolas Cole Rule of 1: • 1 CTA • 1 specific offer • 1 specific audience No navigation bar. No links to your blog. No “about me” section. People who end up on this page should have 1 option: Opt-in or leave. — With this in mind, I created an example landing page (Link in comments) The copy is optimised for conversions and the design is based on her branding. — By making these changes, Codie would: • Capture more emails • Build more trust & goodwill • Boost her digital product sales Obviously, she’d need to actually execute all these steps (and some other stuff) correctly. That’s where I can help. So, Codie A. Sanchez, if you’d be interested in building this let me know... I do all this work without taking up any of your time, by repurposing your videos, newsletters, website, course material and my own research. Sent you a DM with more details 💌

I build lead magnet funnels for 7 and 8-figure founders. Here's the exact framework I use to optimize their email course strategy for conversions: It all comes down to one decision: Go deep or go wide? Let me explain. When designing an email course, there are 2 approaches you can take: 1/ The Unbundling Approach 2/ The Buffet Approach Here's the difference: 𝗧𝗵𝗲 𝗨𝗻𝗯𝘂𝗻𝗱𝗹𝗶𝗻𝗴 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 You take your paid offer and "unbundle" ONE specific module or component. Then you give a compressed but complete version of that piece through a 5-day email course. This creates a natural curiosity gap - once they learn this first piece, they realize they need the rest. Example: Let's say your paid offer is a course on creating lead magnets. You'd unbundle the "ideation" module - helping them brainstorm a great lead magnet idea. Once they have the idea (a quick win), they'll want help building the rest. This works best when the module is a "gateway concept" that naturally leads to wanting what comes next. 𝗧𝗵𝗲 𝗕𝘂𝗳𝗳𝗲𝘁 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Instead of going deep on one piece, you go wide across everything. Each email touches on a different pillar of your paid offer at a surface level. This builds awareness of the full scope and creates desire to "dig deeper" into all parts. Same example: Instead of deep-diving into ideation, you'd give a high-level overview of ALL the steps to create a lead magnet. Day 1 covers strategy. Day 2 covers ideation. Day 3 covers creation. And so on. This works best when your offer has distinct pillars that each stand alone as valuable teasers. 𝗧𝗵𝗲 𝗸𝗲𝘆 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻: → Unbundling goes DEEP on ONE narrow problem → Buffet goes WIDE across ALL the pieces Neither is "better" - it depends on your offer structure. But picking the right one? That's the difference between an email course that nurtures... and one that actually converts. PS - I've got a full AI prompt that helps you decide which approach fits your offer and brainstorm 3-5 email course ideas with day-by-day outlines. Wanna check it out? Lmk below and I'll send you a copy.

One of the best feelings a writer can get: (No, it’s not going viral) ✅ Learning a client benefited from your work. Here’s how I built an email course that revived my client’s email list (and led to his agency landing 5 new clients in 4 weeks): 1. Researched his target audience → Discovered their current problem → Consequences of not solving it → Why they haven’t solved it → Reasons why they need to solve it → Benefits of solving it 2. Planned the courses’ topic & frame The topic: SEO blog writing Frame: Mistakes & solutions   3. Outlined each day of the course - Welcome email - Day 1-5  - 3-day ‘Pitch sequence’ 4. Wrote the copy (Self-explanatory) 5. Built a landing page I wrote this landing page copy by highlighting… → The problem → Consequences of not solving them → Reasons why they need to solve them → Benefits of solving them → One actionable CTA 6. Connected to Convertkit (More on this in another post) 7. Wrote 4 promotional LinkedIn posts (To post once weekly for a month) RESULTS: Landing page conversion rate: 67% Email course open rates: 61% New subscribers: 209 Booked calls: 10 New clients: 5 And now, we’re going to build more email courses. So — stop saying email marketing is: - Saturated - Ineffective - Boring In reality, it’s a damn goldmine. . . . Want an email course for your agency?  Build one. Or... let's talk about creating one in October.